Highlighting yoga’s growing global appeal since the United Nations adopted India’s proposal for an International Day of Yoga in 2014, Jadhav said more than 210 Indian missions abroad, in partnership with the ICCR, will organise yoga events at nearly 2,500 locations worldwide. The celebrations will include programmes at 100 iconic sites across India, the ongoing “Gangotri to Gangasagar: Ganga Tat Yoga Yatra,” and special events in Kolkata ahead of June 21. The minister also noted that a nationwide live yoga session held on June 14 attracted over four lakh participants simultaneously, creating a new Guinness World Record and reflecting the increasing popularity of yoga across the country and the world.

The campaign is built around three key pillars, each designed to foster greater public involvement and drive meaningful impact through collective action:

Swachhhata Mein Jan Bhagidari:

• • This pillar emphasizes public participation and raising awareness, making cleanliness a shared responsibility. The Ministry has identified 169 activities to fulfill the objectives under ‘Swachhata mein Jan Bhagidari’. Since the launch of the Swachh Bharat Mission, its success has been driven by collective responsibility, where every citizen plays a crucial role. The Ministry aims to deepen this principle by fostering widespread ownership of waste management and environmental stewardship.

Sampoorna Swachhata:

• • Under this pillar, including the Swachhata Lakshit Ekayi initiative, 69 places have been selected by the Ministry of Ayush for cleanliness drives. The goal is to transform neglected or challenging locations, often referred to as black spots, into clean and healthy spaces. These areas are typically difficult to manage during regular cleanliness efforts, posing significant health and environmental risks.

Safai Mitra Suraksha Shivir:

• • This pillar prioritizes the health, safety, and well-being of sanitation workers, commonly known as Safai Mitras. To support their efforts, 178 activities have been identified to improve their working conditions. Under Preventive Health Checkups, health camps will be organized to ensure Safai Mitras and their families have access to necessary healthcare services.