As part of this initiative, the Company will conduct various activities across the allotted districts in the  States of Madhya Pradesh, Uttar Pradesh, Uttarakhand, Andhra Pradesh, Odisha, Assam and Tamil Nadu . An extensive list  of activities have been  planned to enhance farmers’ awareness and educate them regarding the features of the  crop insurance scheme, including coverage details, enrolment norms, and claims procedures. This includes various extensive on-ground programmes activities such as Fasal Bima Pathshalas, farmer workshops, Kisan Melas, and special enrolment-driven interactions targeted towards women farmers.

To further boost awareness amongst farmers, SBI General Insurance will be conducting door-to-door campaigns, educational initiatives in schools and colleges, localised engagement through bike rallies, boat outreach, street plays, and cultural performances. Distribution of pamphlets, FAQs, and widespread outdoor advertising using hoardings, banners, and posters will also be carried out  to amplify the campaign at the village, block and district level.

Complementing these ground activities, a robust digital and social media campaign in regional languages will further increase the impact of this initiative.

Speaking on the initiative, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, At SBI General Insurance, our mission has always been to strengthen the resilience and progress of India’s farming community. Farmers are the backbone of our nation’s economy, and supporting them is a privilege we deeply value.

Crop Insurance Week provides us with a meaningful platform to engage more closely with farmers, simplify their understanding of the scheme, and ensure they are well-informed about the protection available to them. By working collaboratively with government bodies and institutional partners, we aim to ensure that the enrolment process remains smooth and on-ground execution is timely and effective. Every year, we participate in national-level initiatives that reflect our commitment to building trust, widening financial protection, and contributing to sustainable and inclusive growth across rural India.”

Through this campaign, SBI General Insurance will focus on reaching farmers of the Rabi 2025–26 season to enhance awareness about the provisions and benefits of PMFBY. These efforts reaffirm the company’s commitment to empowering farmers, strengthening agricultural resilience, and contributing to the Government’s vision of an Atmanirbhar and resilient agricultural sector.

The post SBI General Insurance Supports PMFBY’s Crop Insurance Week to Strengthen Farmer Awareness for Rabi 2025–26 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

·      Joint Strategic Plan between India and Italy to boost bilateral ties, especially in agriculture sector: Italian Ambassador to India

·      Working towards establishing Agriculture Attache in Italian Embassy in India to boost bilateral cooperation in agriculture between both nations 

New Delhi, 27 November 2025: Dr. Devesh Chaturvedi, Secretary, Ministry of Agriculture & Farmers Welfare today called upon industry to play a pivotal role in shaping Indian agriculture sector’s vision of 2047 by prioritising green-fuel based mechanisation and reduce the drudgery of women farmers by making gender-neutral farm equipment to reduce workload.

Addressing the 9^th International Exhibition & Conference on Agri-Machinery, Equipment & Agri-tech Solutions at EIMA ‘Agrimach India 2025’ organized jointly by FICCI, Italian agriculture industry body FEDERUNACOMA in association with Ministry of Agriculture & Farmers Welfare, Dr Chaturvedi said, “Over the next 5–10 years, we should shift our technologies towards green fuels—whether electrically operated tractors or machines running on CBG (compressed biogas) available for rural CBG plants. This transition will bring down both maintenance and operational costs for farmers. Our schemes will increasingly prioritize green-fuel-based technologies. I would urge our Italian industry counterparts to collaborate in this area.”

Terming women farmers vital for achieving the Vision 2047, the Secretary drew attention of industry towards gender budgeting and exhorted them to focus on production of gender-friendly equipment.

He further stated that the United Nations has declared 2026 as the International Year of Women Farmers. Therefore, equipment must be designed to reduce the drudgery of women. “Often policy makers assume that ‘gender budgeting’ simply means giving ownership of machinery to women but that alone does not reduce drudgery. “Most difficult agricultural tasks are performed by women, and hence we need more gender-friendly equipment, whether manual or motorized, that genuinely reduces their workload,” emphasized Dr Chatuvedi.

Mr Antonio Bartoli, Ambassador of Italy in India hoped to have an agriculture Attache in Italian Embassy in India soon to boost bilateral cooperation in agriculture field between both countries.

“We already have around 20 companies with production facilities here. We want to increase these numbers. Just three days ago, the Prime Ministers of both nations met on the sidelines of the G20 in Rome, where Mr Premier Meloni proposed a new benchmark to reach EUR 20 billion in trade volume by the end of our Joint Strategic Action Plan. We must work towards that,” Ambassador Bartoli said.

Mr T. R. Kesavan, Chairman, Organizing Committee- EIMA Agrimach India & Board Director and Group President, TAFE underlined the need to promote agriculture as services, as farmer will find it unaffordable to buy a seeder which is used just for couple of days. But seeder as an agriculture service can help. So, we need to create a new area of agriculture as a service. Industry has discussed this with the Ministry of Agriculture, and some progress has happened on this front.

Upbeat over future of India-Italy collaboration in agriculture space, Ms. Simona Rapastella, Director General, FEDERUNACOMA said that as per Italian Trade Agency (ICE) report on India, the sector was worth a total of USD 13.7 billion in 2023 and is expected to grow significantly over the next ten years, reaching USD 31.6 billion in 2033, with an annual growth rate of about 9%. In this process, Italian and Indian cooperation will play a key role, in terms of Italian production facilities in India and trade & industrial partnership between the two countries. Federunacoma’s export planning forecast expects significant increase in both imports and exports, she added.

FICCI-PwC report ‘Farm Mechanisation: The Path Towards a Future-Ready India’ was released during the event. While highlighting the report Mr Shashi Kant Singh, Partner, PwC advocated a shift from individual ownership to pay-per-use model in order to accelerate adoption of farm mechanisation.

Ms Sabrina Mangialavori, Deputy Trade Commissioner, Italian Trade Agency noted increasing adoption of modern mechanical solutions, such as tillage, sowing, irrigation, crop protection, and threshing by Indian farmers.

Mr. Subroto Geed, Co-Chairman, FICCI National Agriculture Committee and President, South Asia, Corteva Agriscience emphasized the urgent need of mechanisation in farm sector in the wake of feeding an estimated worldwide population of 1000 crore by 2050, in which India will be contributing the largest share.

Being organized from 27^th to 29^th November 2025, the 9^th edition of EIMA Agrimach India 2025 at IARI, PUSA, New Delhi, is showcasing the best and the latest agri machineries, besides providing the excellent opportunities to both Indian and overseas player catering to the entire value chain of agriculture sector.

The exhibition, which is supported by the Ministry of Agriculture & Farmers Welfare, Government of India, is likely to attract thousands of visitors including thousands of farmers to its fold. Several sessions are being organized for creating awareness among farmers on latest farm technologies and innovations. Launched in 2009, the 9th edition is witnessing participation of over 175 exhibitors and international participation from countries such as Italy, Polland, Japan, Netherlands alongside business visitors from more than 40 countries countries.

The post Need to shift towards green fuel-based technologies in agriculture in 5-10 years: Secretary, Ministry of Agriculture & Farmers Welfare appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.