“India is a nation built on dreams- from startup founders, entrepreneurs to seasoned executives, every dreamer deserves the luxury that they aspire for. This festive campaign, hence, underlines our commitment to fulfil the aspirations of our customers, offering flexible and curated financial solutions, supporting them with their purchase decision. We are confident these financial solutions will find immense value among customers, creating excitement and positive momentum in the market this festive season.” 

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

•       With ‘Dream Days’ campaign, Mercedes-Benz aims to capture the pulse of the luxury car customer empowering the customer to pursue their dream of owning a Mercedes-Benz

•       The Dream Days campaign will be launched from 2^nd September till 31^st Oct 2025, enabling customers to own their dream Mercedes-Benz with lucrative ownership benefits

•       Exciting Limited period offers on the select AMG portfolio as a part of Dream days campaign to fulfil dreams of a growing number of performance enthusiasts across country

•       Curated experiences for customers across dealerships PAN India

•       Mercedes-Benz India to host on-ground customer event named, ‘Dream Days Festival’ across 6 key markets of Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai & Kochi

•       Mercedes-Benz has also rolled out a nationwide customer service clinic to elevate customer experience across markets

Bengaluru: India’s most desirable luxury carmaker Mercedes-Benz India today announced the launch of the much-awaited festive campaign ‘Mercedes-Benz Dream Days’ to celebrate ‘Dreams of India and Dreamers’. The campaign will kickstart on 2^nd of September with highlights spreading across the festive month of October.

Mercedes-Benz Dream Days is a 360-degree festive campaign with a focus on creating quintessential Mercedes-Benz luxury experiences for customers at every touch point, offering innovative financial solutions on the back of strong ATL and focused on-ground campaigns.

For customers, the campaign offers innovative financial solutions that aim at encouraging them to pursue the purchase of their dream Mercedes-Benz. These tailormade initiatives are expected to excite customers and create positive sentiment in the market.

The campaign is also focussed at addressing customers’ aspirations in the emerging markets, which have future growth potential and where Mercedes-Benz has been expanding its footprints.

‘Dream Days’ innovative ownership solutions from Mercedes-Benz

Value added Ownership:

For entry and core segments of Mercedes-Benz portfolio, a host of financial solutions has been created. Customers can avail a lucrative EMIs starting at 1% of the ex-showroom price of the model with an attractive ROI and low down-payment to complement the same. For customers stepping into the Mercedes-Benz family with their first-ever Mercedes-Benz purchase; the Dream Days campaign will offer ‘Welcome Benefits’ on the Trade-in of their current car, taking them a step closer to their cherished Mercedes-Benz.

Flexible Payment Plan:

Mercedes-Benz customers can also opt for a curated ‘Seasonal Payment Plan’ where they can disburse lucrative EMIs with one-time Payments at a convenient time (e.g. Bonus/dividend payout months) during the ownership tenure. This ensures Mercedes-Benz takes away the requirement to have high EMIs every month and takes into consideration our customer’s uneven cashflow enabling them to pursue their cherished vehicle.

Key to Key Program: Upgrade to a new car with ZERO downpayment

For select Mercedes-Benz models, like S-Class, customers can purchase their dream car now and upgrade in 24 to 36 months to a new variant at ZERO Down Payment.  ‘Key to Key programme’ is a unique offering, which allows customers to own two Mercedes-Benz cars in a span of 4 years. This offer allows one upgrade at no extra cost and the customer gets to own the latest product offering always.

Nationwide Customer Service Clinics:

Mercedes-Benz has announced the rollout of Service Clinics across multiple regions, as part of its ongoing commitment to strengthening customer relationships and delivering premium customer support. Trained Mercedes-Benz engineers will travel to locations to personally engage with customers, address vehicle-related concerns, and ensure optimal performance through expert diagnostics and care.

Dream Days Festival:

With Dream Days, Mercedes-Benz India deepens its commitment to cater to customer’s wishes of owning a Mercedes-Benz, enabling new-age dreamers and achievers across cities. Mercedes-Benz India is launching the first-of-its-kind on-ground event Dream Days Festival, starting from October 2025. Spread across 6 key cities – Chandigarh, Ahmedabad, Pune, Bengaluru, Chennai & Kochi, the two-day festival will bring together the entire range of Mercedes-Benz cars across Sedans, SUVs, BEVs, AMGs and the iconic G.

Attracting over 300 participants each day, the Mercedes-Benz Dream Days Festival promises a meticulously designed driving track that showcases the technical prowess and versatility of the SUVs and Sedans. Customers can navigate a series of dynamic terrains and simulations including Side Slope, Articulation, Stepped Incline, Smooth Descent, G-Turn, Slalom, and Emergency Braking. The festival also features the immersive Burmester Sound Experience, all designed to deepen the emotional connection between the brand and its valued customers. The event will culminate with a sundowner.

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“Mercedes-Benz kick-starts the current fiscal with best-ever sales performance, registering 10% growth. This strong sales performance is buoyed by the robust demand for our portfolio, particularly for the top-end luxury and BEV segments, highlighting a growing customer preference for exclusive luxury vehicles with hyper-personalization and customization. We are equally thrilled with the outstanding momentum of our BEV portfolio, driven by top-end BEVs like the EQS SUV, EQS Maybach and the G 580 with EQ technology. Our sharp focus on bolstering the Top-End Luxury has been highly successful in influencing customer preferences and differentiating Mercedes-Benz as the most desirable luxury brand in India.”

“Launch of the GLS AMG Line, reiterates Mercedes-Benz’s focus on enriching the top-end luxury portfolio with new products. The GLS has been Mercedes-Benz’s top-selling ‘Large Size Luxury SUV’ with more than 16,000+ units on Indian roads. The addition of the New GLS AMG Line will further bolster Mercedes-Benz’s SUV portfolio, accentuating the strong DNA of the GLS, with a road presence and grandeur that is unparalleled. With AMG styling GLS becomes sporty and expressive in design, completely redefining the segment with space, performance and ride comfort, in the most commanding way.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India 

Bengaluru: India’s most desirable luxury car maker Mercedes-Benz today kick-started the Fiscal 25-26 with a best-ever sales performance, retailing 4238 new Mercedes-Benz cars in the April-June 2025 period, growing by 10%. The best-ever sales performance in Q1 FY 25-26 was achieved with robust demand for Core and Top-End Luxury vehicles. This sales momentum was also driven by a strong acceleration in the top-end luxury BEV portfolio, which has increased its penetration in the overall sales volume of Mercedes-Benz India.

The record sales performance was achieved despite micro-economic challenges, including forex fluctuations, price hikes and market dynamics, including pricing challenges at the luxury entry segment. Mercedes-Benz’s success in the top-end luxury class indicates luxury customers’ growing preference for top-end, exclusive vehicles, underlining the growing penchant for hyper-personalization and premiumization, driven by desire and soaring aspirations of luxury customers.          

Overwhelming demand for the Top-End Luxury segment:

The key highlight for Mercedes-Benz India’s Q1 FY 25-26 sales had been the overwhelming demand for Top-End Luxury segment comprising the S-Class, Mercedes-Maybach, EQS product range and the AMG range of performance vehicles. Top-End Luxury segment sales grew by 20% with strong demand for the S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and iconic AMG G 63.

While the limited AMG G 63 ‘Collector’s Edition’ has already witnessed an overwhelming response from G-Class aficionados, the recently launched AMG GT 63 PRO is already sold out for the remaining year.

Steady demand driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment continued to be a significant contributor to the company’s Q1 FY 25-26 sales. The Core segment that comprises C-Class, E-Class LWB sedans, the GLC and GLE SUVs continued its strong performance with 60% contribution to the overall sales volumes of Mercedes-Benz, growing by 10% in Q1 FY 25-26.

The unrivalled success of the E-Class LWB continued with the addition of the potent E450 performance variant, making the Long Wheelbase E-Class the highest selling luxury car in India.

Similarly, the C-Class sedan, the GLC SUV and the GLE SUV cemented their customer preferences and strong value proposition, retaining customer loyalty in their respective segments.

Entry Luxury Segment:

Mercedes-Benz ‘Entry Luxury’ portfolio offers product with high substance in respective segments, having higher value proposition for luxury customers. In Q1 FY 25-26, Mercedes-Benz ‘Entry Luxury Segment’ marginally declined, in a segment thoroughly dominated by products at a lower price point and offers. Mercedes-Benz Entry Luxury products are feature enriched, highlighting a value-oriented sales approach that successfully caters to the growing customer aspirations.

Top-End BEVs strongly drive Mercedes-Benz’s BEV growth:   

Mercedes-Benz BEV portfolio grew by an outstanding 157% in Q1 FY 25-26, with an increased penetration of 8% to total sales. The BEV sales highlight a steady response to Mercedes-Benz’s electric products, with increased customer deliveries for the dynamic EQS 450 SUV. The BEV growth momentum was primarily driven by the ‘Top-End Luxury’ spectrum, with highest ever demand for the EQS SUV, EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting period for the EQS Maybach and G 580 with EQ Technology extends up to 6 months.

(All sales figures of Mercedes-Benz India are that of retail sales)

Mercedes-Benz GLS AMG Line

The new Mercedes-Benz GLS 4MATIC AMG Line is a sporty and expressive iteration of Mercedes-Benz’s most successful ‘Large Size Luxury SUV’, the GLS, with more than 16000 units on Indian roads. The GLS AMG Line has an unparalleled and commanding road presence underlining dominance through design, which is inspired from the G-Class. The GLS AMG Line has Mercedes-AMG inspired styling with AMG front apron, sporty and distinctive exterior elements and equally sporty interiors appointments, trims and elements. 

Key highlights of the GLS AMG Line 4MATIC:

AMG Line exterior:

The independent AMG styling makes the GLS visually closer to the models from Mercedes-AMG. Interior elements like multifunction sports steering wheel in nappa leather and the AMG sports pedals in brushed stainless steel reinforces the expressive impression. The luxury SUV’s larger brake system supports a sporty ride.

AMG Styling of GLS SUV:

AMG front aprons, sporty, distinctive air inlets at the front, Front and rear wing flares painted in the vehicle colour AMG side sill panels painted in vehicle colour. Air outlets on the rear wings, AMG rear apron with diffuser-look insert in black and trim strip in chrome,

Brake system features larger perforated brake discs at the front axle & brake calipers with “Mercedes-Benz” lettering.

Multifunction sport steering wheel in nappa leather

Finish in black with black topstitching in 3-twin-spoke design. Flattened bottom section perforated in the handle area with touch control panels and gearshift paddles. The Airbag cover is in nappa leather and the steering wheel trim is in silver chrome.

AMG sports pedals and Floor Mats

The AMG sports pedals are made of brushed stainless steel with black rubber studs. The black floor mats with “AMG” lettering blend harmoniously with the interior design. 

AMG Night package:

With AMG Night Package the GLS AMG Line has expressive bold, black design elements enhancing the exterior of the SUV. The highlights of the Night Package include the exterior mirror housings and the shoulder line and window line trim strips. The roof rails feature an elegant matte black finish.

A 21-inch AMG light-alloy wheels complete the sporty and distinctly individual appearance. The radiator grille has 4 slats in dark chrome and design elements in high-gloss black. There is a trim strip in the AMG front apron as well in the rear apron. 

Key technical specifications:

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Debut in key emerging markets planned, with state-of-the-art sales and service facilities in Agra, Kanpur, Varanasi and Jammu in Q2 2025 | New state-of-art luxury 3S facility in Bengaluru and a world-class Service Centre in Hyderabad inaugurated | Rs. 450 crores investment from Franchise Partners in next 3 years

“Mercedes-Benz continues to be the most desirable luxury car brand in India, with nearly one in two German luxury cars sold in India, being a Mercedes-Benz. The desirability is driven by the unwavering commitment of our Franchise Partners in offering customers luxury of choice with new desirable products, differentiating service and a delightful retail experience. Our focus on strengthening the Top-End Luxury segment is highly successful, buoyed by the overwhelming response to the S-Class, the Mercedes-Maybach Night Series, the G 580 with EQ Technology and the EQS SUV. Our BEV growth has been accelerating fast, with high sales penetration.”

“Mercedes-Benz will continue its major network upgradation and expansion with an investment of Rs. 450 crores from Franchise Partners, aimed at enhancing the brand’s footprint in emerging and in existing metropolis, offering latest global luxury standards in retail. As a fundamentally strong brand, we are confident of the mid to long term prospect of the Indian market, pursuing a value-oriented sales approach, aimed at customer delight and business sustainability.”

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India

• Mercedes-Benz India grew by 4% in FY 24-25 its best-ever fiscal, despite decline in Entry Luxury Segment: Overall growth was driven by 34% increase in Top-End and 51% increase in BEV sales, in FY 24-25
• Q1 25 sales at 4775 units, declined by 11.8% mainly driven by the decline of Entry Luxury segment by 28%. Top-End Luxury segment however grew by 6% in Q1 25, underlining a clear customer preference for Top-End Luxury products
• More than 1 out of 4 cars sold by Mercedes-Benz India in FY 24-25 and Q1 25, was a ‘Top-End Luxury’ vehicle like the S-Class, Mercedes-Maybach, AMG G 63
• BEV growth at 51% led to a penetration of 7% of total sales in FY 24-25, and 8% penetration in Q1 25, underlines the increasing trend of BEV acceptance

• Strong response to the EQS SUV, making it the highest selling BEV for Mercedes-Benz
• LWB E-Class is the highest selling model driven by the dynamic E 450 variant
• Waiting period for select ‘Top-End’ luxury vehicles like G63 AMG and Mercedes- Maybach S- Class have gone up to 12 months
• Mercedes-Benz to inaugurate world-class luxury MAR 20X outlets in key emerging markets like Kanpur, Varanasi and Jammu in Q2 2025. Mercedes-Benz debuted in Agra, last week
• 21 New MAR 20X outlets planned in 2025, with investment of Rs. 450+ cr from Franchise Partners in next three years
• Strong demand for SUV portfolio comprising GLA, GLC, GLE, GLS and G-Class | SUV penetration at 60% of total sales volume in FY 24-25

11 April 2025,Bengaluru: India’s most desirable luxury car maker Mercedes-Benz today announced its best-ever fiscal sales with 18,928 new Mercedes-Benz retailed. The company also retailed 4,775 new Mercedes-Benz in the January to March 2025 period. Mercedes-Benz sales was primarily driven by new product launches, qualitative network upgradation and elevating customer experiences. Mercedes-Benz India’s ‘Desire to Exceed’ market strategy reflected in growing customer loyalty and increasing desirability of the brand in the Indian market. Strong performance of the Core and Top-End Luxury segment remained the highlight of last fiscal and Q1 2025 sales, and was complemented by a strong acceleration in the BEV growth and its increased penetration.

Robust demand for the Top-End Luxury segment:

The key highlight for Mercedes-Benz India’s fiscal 24-25 and Q1 25 sales had been the strong and consistent demand for its Top-End Luxury segment comprising the likes of S-Class, Mercedes-Maybach, EQS SUV and the AMG range. Top-End Luxury segment sales grew by 34% in FY 24-25 with robust demand for S-Class, Mercedes-Maybach Night Series, G 580 with EQ Technology, EQS SUV and the iconic AMG G 63.

In Q1 2025 more than 1 out of 4 cars sold in India by Mercedes-Benz remained a ‘Top-End Luxury’ vehicle. Waiting period for the Top- nd Luxury segment ranges from 4 months, and up to a year for the iconic AMG G 63.

Consistent traction driving the ‘Core’ segment:

Mercedes-Benz’s ‘Core’ segment remained the highest contributor to its sales in FY 24-25 and in Q1 2025. The Core segment comprising C-Class, E- lass LWB sedans, the GLC and GLE SUVs continued to drive customer desire and loyalty, contributing a significant share in the overall sales volumes of Mercedes-Benz.

In Q1 2025, the success of the E-Class LWB (now available with a dynamic E 450 variant) continued, with very high customer traction across all markets. The Long Wheelbase E- lass remains the highest selling luxury car in India.

Entry Luxury Segment:

Mercedes-Benz ‘Entry Luxury’ offers product substance, having higher value for luxury customers. In Q1 2025, Mercedes-Benz ‘Entry Luxury Segment’ declined by 28%, in a segment primarily dominated by products at a lower price point with high market offering. Mercedes-Benz products are feature rich and fully loaded, underlining a value-oriented sales approach, that caters to growing customer aspirations.

Strong demand for BEV:

Mercedes-Benz BEV portfolio grew by a robust 51% in FY 24- 5 fiscal, with a penetration of 7% of total sales. BEV sales growth underlined the continued strong response to the entire portfolio, highlighted with the highest ever customer deliveries for the EQS SUV.

Q1 25 sales also witnessed a similar strong demand for the BEV portfolio with very positive response to the ‘Made in India’ EQS SUV 580 and EQS SUV 450, pushing the BEV penetration to 8% in Q1 25.

The BEVs particularly witnessed significant growth at the ‘Top-End Luxury’ spectrum, with high demand for the EQS Maybach Night Series and the stunning G 580 SUV with EQ Technology. The waiting period for both these vehicles extend up to 12 months.

Major Retail Network expansion planned in Q2 2025:

Mercedes-Benz India, as part of its ‘Go to Customer’ strategy, has major Retail Network expansion planned in Q2 2025. As part of market expansion, Mercedes-Benz will expand its retail network to 21 world-class MAR20X outlets in new emerging markets, as well in existing metropolis of New Delhi NCR, Mumbai, Bengaluru, Hyderabad and Chennai, with an investment of Rs. 450 crores from Franchise Partners in next three years. Mercedes- enz will also debut in key emerging markets of Kanpur, Jammu, Varanasi, Udaipur and Patna among other markets. A state-of-art modern luxury facility was inaugurated in Agra last week.

(All sales figures of Mercedes-Benz India are that of retail sales)

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