●      Provides structured support across key IPO readiness milestones

Mumbai, June 03, 2026 – Meesho, India’s largest e-commerce platform by annual transacting users and orders, announced the launch of Project Shikhar in partnership with BSE Ltd. The initiative aims to enable MSMEs to transition into publicly listed entities on the BSE SME platform, addressing their access to growth capital.

The collaboration, formalised through an MoU, was signed in the presence of Shri Sundararaman Ramamurthy, MD & CEO, BSE and Ms Lopamudra Rao, Head of Corporate Affairs, Meesho. It marks a significant step towards enabling grassroots digital businesses to access institutional capital.

Shri Sundararaman Ramamurthy, Managing Director & CEO, BSE, said: “At BSE, we pioneered the SME platform to give India’s most dynamic, job-creating businesses a direct route to capital markets. Over the years, the BSE SME platform has enabled hundreds of MSMEs to list, raise growth capital, and strengthen governance standards. This partnership with Meesho extends that ecosystem to digital-first entrepreneurs, helping e-commerce sellers become public companies.”

Lopamudra Rao, Head of Corporate Affairs, Meesho, said: “A significant share of our seller ecosystem comprises entrepreneurial businesses that have scaled rapidly on our platform. Moving from a successful e-commerce brand to an investor-ready entity is complex, and Project Shikhar removes that friction. Through this partnership with BSE, we are not just helping sellers raise public capital; we are building a pipeline of compliant, transparent businesses that will fuel India’s formal economy.”

Through this partnership, WOW Skin Science has achieved a 10X growth in orders from tier 2+ markets, driven by strong demand across categories such as perfumes, facewash, serums, creams, sunscreens, shampoos, hair oils, aloe vera gel, and health drinks. The brand’s commitment to quality and effectiveness has resonated with consumers across smaller towns, positioning WOW as a preferred choice in the beauty and wellness space.

Manish Chowdhary, Co-Founder of WOW Skin Science said, “Our partnership with Meesho has been transformative, enabling us to unlock new growth opportunities and build strong brand loyalty in tier 2+ regions. By tailoring our offerings to Meesho’s value-driven audience and providing compelling deals on select products, we’ve successfully delivered high-quality personal care solutions to millions of new customers. Over the past year, this collaboration has driven a 10X growth in orders from these regions, underscoring the immense potential of tier 2+ markets.”

Among Meesho customers, WOW Skin Science’s Ubtan + Kojic Face Wash, Onion + Collagen Shampoo, Onion + Collagen Hair Oil, Vitamin C + Niacinamide Serum, and sunscreen for all skin types have become top choices, reflecting a rising preference for trusted, natural products in emerging markets. Some of WOW Skin Science’s largest customer bases on Meesho come from tier 3+ cities such as Ambernath, Trichy, Etah, Nalgonda, Pratapgarh, Itanagar, Rourkela, Berasia, and Ramagundam. This reach has enabled the brand to connect with value-conscious customers and strengthen its foothold in underserved markets.

Megha Agarwal, General Manager, Business at Meesho said, “At Meesho, we are committed to empowering brands like WOW Skin Science to reach and resonate with value-conscious consumers across India. Our platform’s extensive reach into tier 2+ markets enables brands to connect with millions of shoppers who seek high-quality, reliable personal care products at affordable prices. The remarkable growth WOW has achieved highlights the potential of these emerging markets and reinforces Meesho’s mission to democratize internet commerce for all.”

As WOW Skin Science scales this partnership further, the brand is focused on innovating and launching products that cater specifically to the needs of India’s emerging markets. With plans to leverage Meesho’s vast consumer base, WOW is poised to continue its strong growth trajectory in 2025.