MARS Cosmetics is taking its “Living the MARS Life” campaign beyond screens and into the streets, creating experiences that allow consumers to encounter the campaign in their everyday lives.

In Mumbai, MARSIE, the official MARS Cosmetics mascot, took to the city’s roads in a specially branded cab for three days, travelling across iconic locations including Marine Drive and the Sea Link, meeting consumers and becoming part of the city itself. The idea was simple: if Living the MARS Life is about finding moments that are entirely your own, MARSIE should get out and live them too. 

Suramya Patsaria, Marketing Manager, MARS Cosmetics, said, “Living the MARS Life is about turning everyday moments into experiences that feel uniquely yours. With MARSIE, we wanted to bring that idea to life on Mumbai’s streets and let people experience the campaign beyond the screen.” 

In Delhi, MARS partnered with Giani’s to bring the campaign into another everyday consumer moment. The MARS x Giani’s canter travelled across parts of Delhi, creating an unexpected intersection of beauty, indulgence and everyday city life while engaging directly with consumers.

Tanya Rashi, Marketing Manager, MARS Cosmetics, said, “With Giani’s, one of India’s most loved ice cream brands, we wanted to bring Living the MARS Life into a familiar everyday moment. The canter gave us a fun way to bring two brands together and create an experience that consumers could enjoy and engage with.” 

Together, the two experiences reflect MARS’ larger ambition with Living the MARS Life: to move beyond communicating a campaign and create moments that people can experience, participate in and remember.

08th July 2026, New Delhi : MARS Cosmetics has launched its new brand campaign, #LivingTheMARSLife, a celebration of confidence, self-expression, and the moments that help women reconnect with themselves. Rooted in the thought, “Har life ke bahar, ek life hoti hai,” the campaign recognizes that beyond every role, responsibility, and expectation lies a life that belongs entirely to them. Featuring actor Fatima Sana Shaikh alongside creators Aastha Shah and Anshika Pandey, the campaign brings these relatable stories to life.

In today’s world, women constantly balance academics, careers, relationships, family, and personal aspirations. Through #LivingTheMARSLife, MARS Cosmetics celebrates the moments that allow them to pause, rediscover themselves, and embrace their individuality.

The campaign unfolds through three films, each representing a different stage of a woman’s journey. The first follows a college student navigating academic pressure and self-doubt, portrayed by Anshika Pandey. The second features Aastha Shah as a working professional balancing deadlines and everyday responsibilities. 

The third stars Fatima Sana Shaikh as a newly married woman adapting to a new chapter while staying connected to her sense of self. At the heart of the campaign is the idea of “MARS Life.” Rather than escaping reality, MARS Life is about embracing it fully – finding confidence in everyday moments, celebrating individuality, and making space for the version of oneself that exists beyond life’s many roles.

Speaking about the campaign, Rishabh Sethia, Director, MARS Cosmetics, said, “At MARS, we believe beauty is far more than appearance. It is a form of self-expression and self- discovery that empowers people to embrace who they are with confidence.

Through #LivingTheMARSLife, we wanted to celebrate the moments that help women reconnect with themselves beyond the roles they play every day. This campaign reflects our commitment to understanding the aspirations, emotions, and experiences of women today.”

Through #LivingTheMARSLife, MARS Cosmetics aims to spark conversations around confidence, identity, and modern womanhood while reinforcing its position as a brand that genuinely resonates with its audience.

Moving beyond conventional beauty narratives, the campaign celebrates every version of a woman and the moments that make her feel most like herself.Now live across digital and social platforms, #LivingTheMARSLife invites women to share their own stories of confidence and self-expression, celebrating the belief that beyond every life the world sees, there exists another life that is entirely their own – because ‘Har life ke bahar, ek life hoti hai’

Video for the reference : 

Fatima sana shaikh : https://youtube.com/shorts/hPTVvVPjBfY?si=CdGCEmXSzpfk1WB0

Anshika Pandey : https://youtube.com/shorts/OccjVGAWQTY?si=bUisdzwagKZ3JbCw

Aastha Shah : https://youtube.com/shorts/YiC-0dYlD2Q?si=2HLtLnZI0I9qDh