This success follows the brand’s consistent efforts in delivering designs that resonate with the evolving preferences of the modern Indian consumer. Rangita’s astute pricing strategy has also been a key driver in this success story, with the brand’s price range aligning with the spending patterns of the audience.

“The exceptional growth we’ve experienced this festive season is a testament to Rangita’s dedication to delivering impeccable designs and exceptional quality to our valued customers,” said Manish Ahlawat, Director – Stellaro Brands. “Our focus on understanding the evolving preferences of our consumer base has enabled us to curate a collection that resonates deeply with the essence of traditional Indian celebrations while infusing a modern touch.”

In terms of product preference, the occasion wear segment has seen unparalleled success in the 900-1200 price range, serving as a testament to the brand’s commitment to delivering premium quality at accessible price points.Rangita’s regular daywear collection has witnessed a surge in demand for items priced between Rs 500-700, highlighting the brand’s ability to capture the essence of everyday elegance.

A significant contributing factor to Rangita’s resounding success has been its captivating range of kurtas and kurta sets featuring intricate heavy embellishments, flared designs, and elaborate embroideries. This specific category has accounted for an impressive 40% of the company’s overall turnover, with an impressive average selling price (ASP) of 1000+, showcasing the brand’s unwavering dedication to crafting timeless, sophisticated ensembles.

Among the top-performing cities, Rangita has enjoyed significant patronage from Bengaluru, Hyderabad, Chennai, Delhi, and Mumbai, collectively accounting for 34% of the brand’s total sales. This widespread popularity underlines Rangita’s ability to capture the hearts of customers across diverse cultural landscapes.

Since its launch in January 2023, Rangita has maintained an impressive Compound Annual Growth Rate (CAGR) of 50%, a testament to its steadfast commitment to quality and innovation. Rangita’s latest collection is readily available on various e-commerce platforms, including Amazon, AJIO, Flipkart, Myntra, Tata Cliq, Snapdeal among others

About Rangita: Rangita stands as a trailblazing Indian D2C fashion brand from Stellaro committed to empowering women to embrace their distinct style and feel confident. By infusing a contemporary twist into traditional Indian fashion, Rangita caters to women from all walks of life.

Stellaro Brands: Stellaro is a house of brands under AceVector Group, focused on providing good quality, contemporary styling and priced for value for the discerning online shopper in India.

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