·         Designed, developed and rigorously tested Mahindra’s 4WD range offers world-class features and durability and available at Mahindra Tractors widest dealer network with easy financing options, service and spares  

Bengaluru, December 16, 2025: Mahindra Tractors, India’s No. 1 tractor brand and the world’s largest by volume, is gearing up to meet increased demand for its 4WD range (four-wheel drive) of tractors. With expectations of higher agriculture and haulage activities in major states including Telangana, Madhya Pradesh, Gujarat, Punjab, Haryana, Maharashtra, Andhra Pradesh and West Bengal, farmers are opting for more power and productivity with 4WD Tractors. 

With the growing adoption of specialized equipment for various crops, Mahindra 4WD tractors are perfectly suited for both small and large-scale farms, especially in regions with diverse soil conditions.

With one of the widest range of 4WD tractors in the 20-70hp category, Mahindra offers 4WD tractors across its popular tractor brands, namely the Arjun, Novo, YuvoTech+, Jivo and OJA tractor series, with best-in-class performance and significant operational advantages over similar offerings in the market.

Designed and developed in India to suit Indian farming conditions, Mahindra’s 4WD tractors are built tough with a robust and muscular design. Engineered for durability and rugged performance, the range features heavy-duty axles, larger tyres, and higher ground clearance—making it ideal for handling demanding tasks with ease.

With engine power optimally transmitted to all 4 wheels, Mahindra 4WD tractors offers superior traction or grip on wet, uneven, or hilly terrains, making them the ideal tractor for all kinds of farming and non-farming operations. World-class engine technology ensures optimum tractor performance and longer engine life, enhanced fuel efficiency and less tyre wear and tear, for uninterrupted operations in challenging soil conditions. This reduces tractor downtime for lowest cost of maintenance.

In addition to these strengths, Mahindra’s 4WD tractors offer enhanced ergonomics, improved suspension systems, advanced safety features, and user-friendly controls—ensuring comfort and efficiency for farmers across the country.

Farmers using Mahindra 4WD tractors experience better operational control, faster headland turns and the ability to carry out heavy-duty tasks with loads of up to 2–3 tons, along with reduced operator fatigue and lower risk of accidents.

GLOBAL TREND, NOW IN INDIA

Farmers across India are also increasingly seeing the benefits of 4WD tractors and are increasingly adopting 4WD tractor technology that has transformed farming operations globally. Besides easing farm and non-farm operations, increasing awareness and government subsidies too are encouraging farmers to upgrade to 4WD models.

Though the initial investment in 4WD tractor is higher, compared to 2WD tractors, the durability, fuel efficiency, and productivity gains of a Mahindra 4WD tractor ensures a better return on investment (ROI) over time. Mahindra 4WD tractors are cost-effective, with an affordable pricing and low total cost of operations.

Mahindra has significantly grown its 4WD offerings over the last decade, a reflection of the growing importance of Mahindra’s tractors in modern farming. Mahindra Tractors is also growing its 4WD presence with newer 4WD products and solutions from its tractor manufacturing facilities in Nagpur, Mumbai, Zaheerabad, Rudrapur, Rajkot and Jaipur.

These tractors are backed by Mahindra’s wide network of dealerships and service centers, ensuring farmers have quick access to expert support and maintenance. Genuine spare parts are readily available and affordably priced, minimizing downtime and keeping operations running smoothly. Mahindra Tractor Service offers a 24×7 toll-free contact number – 1800 2100 700 – that operates round the clock and provides doorstep service as a convenience to customers, allowing them to receive timely assistance without the need for transportation or logistical challenges.

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Bengaluru, Oct 08, 2025: The Hon’ble Prime Minister of India, Shri Narendra Modi, today virtually inaugurated Mahindra Tractor’s Skill Development Centre in Gadchiroli, Maharashtra, from Mumbai. This landmark initiative aims to empower rural youth by equipping them with industry-relevant skills, paving the way for new avenues for employment in the region.

Mahindra Tractors, India’s No.1 tractor brand, established this Skill Development Centre at Government ITI college, Gadchiroli, in partnership with the Department of Vocational Education & Training (DVET), and the Maharashtra State Skill Development Society (MSSDS) to advance India’s rural skilling and economic growth.

The initiative aligns with the nation’s focus on skill development as a priority to harness India’s unique demographic dividend. The new centre focuses on equipping the youth of Gadchiroli, with industry-ready skills, while also boosting local livelihoods.

Through the Tractor Skill Development Centre in Gadchiroli, Mahindra will bring unmatched industry expertise in tractor and farm machinery, together with a commitment to excellence. This is made possible through a structured curriculum, delivered by best-in-class trainers providing rural youth access to the most modern technical equipment and hands-on experience in various aspects of tractor-related skills. The centre paves the way for multiple career opportunities across the ecosystem, including assembly roles at manufacturing plants and sales and service roles at dealership locations.

Speaking on the occasion, Mr. Veejay Nakra, President – Farm Equipment Business, Mahindra & Mahindra Ltd. said, “We at Mahindra are deeply honoured that our Hon. Prime Minister Shri Narendra Modi inaugurated the Mahindra Tractor Skill Development Centre in Gadchiroli. Maharashtra is not just a leading industrial centre, but a state that is deeply connected to the Farm Sectors growth journey. It is a matter of great pride for us to partner with the Government of Maharashtra, creating a future where our rural communities are uplifted by cultivating skills and harvesting hope.”

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Bengaluru, September 22, 2025: Mahindra Tractors, India’s No.1 tractor brand has introduced the all-new Mahindra YUVO TECH+ 475 DI, a 42 HP tractor specially built to provide farmers with unmatched performance, modern technology, and power to take on farming and non-farming tasks with ease. Designed for higher productivity, improved fuel efficiency, and comfort, the Mahindra YUVO TECH+ 475 DI is a dependable partner for farmers across the country.

At the heart of the YUVO TECH+ 475 DI is a powerful 2980 cc mBULL 3-cylinder engine that produces 191 Nm of maximum torque and an impressive 28% backup torque. A water separator increases engine life by preventing water and contaminants from damaging critical engine components. By removing water from the fuel, a water separator reduces the risk of corrosion, rust, and clogging in the fuel system, leading to improved engine performance and a longer engine life.

The Multi-Speed PTO (MSPTO) gives farmers the flexibility to adjust the PTO speed according to specific tasks, whether it is running a rotavator, powering a bailer, or operating other equipment. This flexibility not only enables quicker turnaround time, but also saves fuel, while reducing the overall cost of operations.

Dual clutch technology, 12 forward and 3 reverse gears enables the tractor to maintain operational speeds even while operating in tough soil conditions or pulling heavy loads. The new tractors heavy-duty hydraulics, with a lift capacity of 2000 kg and a 29 lpm hydraulic pump (litres per minute) flow ensures that the Mahindra YUVO TECH+ 475 DI can handle big and heavy implements with ease.

Mahindra has also focused on operator comfort while designing the YUVO TECH+ 475 DI, with an ergonomically designed spacious seating area, a power steering system and easy-to-reach controls reducing operator fatigue during long working hours.

To ensure peace of mind, Mahindra is offering an industry best 6-year warranty on the YUVO TECH+ 475 DI. The long-term warranty reflects Mahindra’s confidence in the durability of the tractor and the company’s commitment to supporting farmers in accomplishing more with high power, multi-application versatility and modern technology.

The tractor is available at Mahindra Tractor dealerships across Andhra Pradesh, Telangana, Tamil Nadu, Karnataka and Maharashtra.

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The campaign commenced with a ceremonial flag-off from Mahindra’s mother plant in Nagpur, where six specially designated tractors, began a symbolic and spirited journey. Over the course of 45 days, the Ashwamedh convoy will traverse the length and breadth of India, visiting over 500 Mahindra dealerships and engaging directly with lakhs of farmers — the very foundation of Mahindra’s success in rural India.

The convoy will pass through iconic locations across the country, capturing India’s rich agricultural legacy, cultural diversity, and the unbreakable bond between Mahindra and the farming community. Through this initiative, Mahindra aims to honour the loyalty of its customers and reinforce its deep-rooted presence in the agrarian landscape of India.

Commenting on the campaign, Mr. Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “‘Rag Rag Laal Hai’ is far more than a campaign — it is a heartfelt expression of gratitude and connection. It represents the spirit that runs through every Mahindra tractor, and more importantly, through every individual who is a part of the Mahindra family — our farmers, our channel partners, our employees, and their families and the progress we have built together over four decades. The colour red, which adorns Mahindra tractors, symbolises not just our brand identity, but the passion, strength, and leadership that drives us to serve India with pride and our purpose.”

Adding a distinctive touch to the campaign’s launch, Mahindra had simultaneously hosted celebratory events at its dealerships, bringing together not only the sales and service teams but also their families. This inclusive celebration served as an acknowledgment of the unwavering support and contribution of Mahindra’s channel partners and employees, who have played an instrumental role in strengthening the brand’s legacy.

With ‘Rag Rag Laal Hai’, Mahindra Tractors reaffirms its vision of empowering the Indian farmer, celebrating its storied legacy while driving towards a future defined by innovation, inclusivity, and continued leadership in the farm equipment space.

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This unique initiative continues the plot from Mahindra’s previous year’s Kisan Diwas campaign, “Did you thank the farmer?” This year, Mahindra aims to urge social media-savvy youngsters and urban dwellers alike to take part in the initiative, reminding them to thank the farmer, who makes every meal possible.

The campaign thoughtfully draws attention to the role of food delivery apps, which have become a part and parcel of urban living. These apps allow us to enjoy the best of food from across the city while sitting in the comfort of our homes. Mahindra drives home this point through a peppy and engaging film, featuring food delivery personnel, individuals who are now an integral part of our daily lives and to whom we often say “thank you” when receiving a food parcels. Drawing parallels, the campaign urges everyone to use Kisan Diwas as an opportunity to also thank the heroes behind their meals – The Farmer.

Through this initiative, Mahindra encourages people to express their gratitude to farmers on their social media handles with the hashtag #ThankYouKisan.

Kisan Diwas, observed every year on December 23, commemorates the birth anniversary of India’s fifth Prime Minister, Choudhary Charan Singh, a visionary leader and advocate for farmers’ rights. It is a day dedicated to celebrating and honoring the efforts of farmers across the country.

Mahindra’s initiative aligns with its mission to enable prosperity for farmers through innovative solutions, tough and reliable tractors, and various finance schemes and support. The campaign aims to create awareness and foster a sense of gratitude among urban and rural audiences alike.

How to Participate: Share your message of appreciation for farmers on any social media platform like YouTube, Instagram or Facebook and post it with the hashtag #ThankYouKisan.

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Bengaluru, December 05, 2024: Mahindra Tractors, India’s leading tractor brand celebrates the remarkable achievements of India’s successful farmers through a ground-breaking initiative called ‘Millionaire Farmer of India Award’.

In its second edition, the awards held at the Indian Agricultural Research Institute (IARI) in New Delhi from December 01 – 03, 2024, witnessed the esteemed presence of Shri. Nitin Gadkari – Honourable Union Minister of Road, Transport, and Highways, Government of India, Shri. Bhagirath Chaudhary – Honourable Union Minister of State for Agriculture & Farmers Welfare, Government of India, Prof. Ramesh Chand – Member of National Institution for Transforming India, NITI Aayog, Government of India, and Chairman of the Institute of Economic Growth, New Delhi, Shri. Parshottam Rupala – Former Union Minister, Fisheries, Animal Husbandry & Dairying, Shri. SP Singh Baghel – Minister of State, Ministry of Fisheries, Animal Husbandry & Dairying, along with other dignitaries.

The 3-day event honoured over 1200 farmers, across 300 categories, at the district, state, and national levels, such as horticulturists, spice farmers, poultry, dairy etc. and includes prominent personalities from India’s agriculture industry. At the event Mahindra also showcased a wide range of cutting-edge tractors and farm mechanization solutions.

During the 3-day event, Mahindra Tractors showcased its range of tractors across various categories and farm machinery for various applications. Among these was the Mahindra OJA, Mahindra’s future-ready range of 4WD light-weight tractors.

Like the inaugural edition of Millionaire Farmer of India, Mahindra Tractors will interact with farmers at the district level through roadshows and activities at KVKs (Krishi Vigyan Kendra’s) through the year.

With a primary objective to acknowledge, inspire and elevate the profession of farming in India, the ‘Millionaire Farmer of India Awards’ recognises farmers who through unwavering efforts have not only doubled their farm incomes, but have also achieved millionaire status, through best practices, integrating technology, while attaining record levels of productivity and profitability from their farmlands over the years.

Mahindra is India’s No.1 tractor brand for nearly four decades and is the world’s largest tractor manufacturer by volume. Mahindra rolled-out its first tractor in 1963, through a joint venture with International Harvester, Inc., USA, and in March 2019 became the first Indian tractor brand to sell three million tractors including global sales. Powerful and fuel efficient for longer duty cycles, Mahindra Tractors are Built ‘Tough’ and are known for their exceptional build quality and performance on rugged and unforgiving terrains, for India and over 50 global markets. Mahindra Tractors offer the widest tractor portfolio for India and are developed based on Mahindra’s world-class R&D, product development, quality manufacturing, in India, with world-class testing standards, based on world-class engines, powertrains, and aggregate technologies. This is backed by the country’s most comprehensive tractor sales, service, and spares networks, for lowest total cost of ownership, along with the highest tractor resale value.

Spanning 60 years, Mahindra has broadened its offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 40 lakh Mahindra Tractors customers.

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Partnering with Vitra.ai, a leader in AI-driven face augmentation technology for video personalization and translation, Mahindra Tractors aims to provide farmers with a personal “HERO MOMENT” of themselves alongside a Mahindra Tractor. Utilizing cutting-edge rich media powered by advanced machine learning and deep learning methodologies, Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalized video experience for customers, in Mahindra Tractors campaign videos.

To generate a personalised video, users need to go through a simple intuitive process by visiting the Mahindra Tractors website and upload a picture of themselves, their cell phone number and location, for the video to be delivered over WhatsApp, in regional languages based on their location.

Commenting on the initiative, Vikram Wagh, Chief Executive Officer –  Mahindra Tractors, said, “At Mahindra Tractors, we are excited to present the first-ever virtual tractor drive, a brand-new initiative that represents our brand at the forefront of technology beyond just our products for a deeper connection with our new and evolving farmers. The new initiative is a testament to the power of AI, through which we have already enabled over 250,000 experiences.”

Speaking about the Virtual Tractor Drive initiative at Mahindra Tractors, Satvik Jagannath – Co-founder & CEO, Vitra.ai, “Leveraging Vitra.ai’s state-of-the-art personalized and augmented AI-generated face-swap video technology for farm tractors, gives farmers an immersive experience, enabling them to connect with the Mahindra brand like never before. We are thrilled to have scaled this innovation to meet Mahindra’s high engagement goals, effectively and efficiently personalising their customer engagements for their widest range of tractors.”

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Bengaluru, September 02, 2024: Mahindra Tractors, India’s leading tractor brand, showcased its first CBG (Compressed Bio-Gas) powered Yuvo Tech+ tractor, in the presence of Shri. Nitin Gadkari, Honourable Minister of Road Transport and Highways, Government of India in New Delhi.

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