March 31, 2025: VI- John Healthcare India has made its mark in the Asia Book of Records for achieving the “Maximum Participation in a Digital Pledge for Personal Grooming in Maha Kumbh.” This accomplishment is part of their recent initiative at the Maha Kumbh Mela, where the brand organized a free grooming initiative, ‘Grooming Ka Mahakumbh,’ bringing together an impressive 10,410 participants who took the ‘Grooming Pratigya,’ pledging to make personal grooming a nationwide movement.

The brand stationed several “Grooming Rath” at the Maha Kumbh, offering VI-John’s grooming services to help devotees feel fresh and confident. As part of this hygiene initiative, thousands of devotees took the ‘Grooming Pratigya,’ pledging to prioritize personal grooming and hygiene. Over an impressive 45 days, and with the largest digital pledge for personal grooming in Asia, Vi John proved that self-care is not just a personal journey but a powerful one.

Expressing his excitement, Mr. Harshit Kochhar, Managing Director at VI-John Healthcare India, said, “This record-breaking event is a testament to our commitment to ‘Grooming India.’ Seeing thousands come together to embrace personal grooming as a way of life reinforces our mission to instill confidence and self-respect in individuals nationwide.”

Speaking on the occasion, Ashutosh Chaudharie, General Manager Marketing, VI John  Healthcare India, shared, “Grooming Ka Mahakumbh” was our ambitious campaign at Mahakumbh, which saw a record turnout. We offered free grooming services to a vast majority of devotees and educated them about the importance of grooming. To record it and to get a stronger commitment, we asked them to take “Grooming Pratigya” and share with them a Grooming Pratigya certificate on the spot, thereby making it a memorable experience for them.”

A special felicitation ceremony took place at VI-John’s corporate office on March 12, 2025, where the official record handover was conducted with distinguished dignitaries, industry leaders, and key stakeholders. With this landmark recognition, VI-John Healthcare India further cements its position as a trailblazer in the personal grooming industry, continuing to set new benchmarks for quality, innovation, and consumer awareness.

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New Delhi, February 27, 2025 – The Department for Promotion of Industry and Internal Trade (DPIIT), in collaboration with Avaana Capital, LetsVenture, Karnataka Digital Economy Mission (KDEM), IVCA, HDFC, among others, announced the launch of the Startup Maha Rathi challenge as part of the second edition of Startup Mahakumbh. A flagship initiative aimed at empowering Indian startups through every nook and corner of the country with funding, mentorship, and strategic guidance, this challenge aligns with India’s long-term vision of becoming a developed economy (Viksit Bharat) by 2047. The challenge is set to provide access to up to a ₹30 crore fund, mentorship from industry experts, and networking opportunities with global investors. In addition, it will also entail special awards for innovative startups from emerging states and union territories through a dedicated program.

Startup Maha Rathi – Rising towards Viksit Bharat – is designed to open doors for budding entrepreneurs across 11 key sectors, including AI & DeepTech, BioTech & Healthtech, Gaming & Sports, Fintech, Incubators & Accelerators, Mobility, Agritech, B2B & Precision Manufacturing, D2C, ClimateTech, and Defence & SpaceTech. The program would be awarded by the Honourable Minister of Commerce and Industry and is aimed at equipping startups with the necessary resources to scale their operations and contribute to India’s technological and economic advancement. Startups selected through this initiative will gain exposure to global markets through Startup India, access to mentorship from industry veterans, investor networking opportunities, and national-level recognition by DPIIT.

The competition will follow a structured, multi-phase selection process, beginning with the application launch on February 26, 2025, and culminate after a 4-step process in an exclusive live pitching finale from April 3-5, 2025, at Bharat Mandapam, New Delhi. While each startup shortlisted for the grand jury round receive a guaranteed ₹1 Lakh, top two startups from each sector will be awarded ₹10 lakh respectively, while the next five will receive ₹5 lakh each. Next 5 startups in each track will gain access to ₹3 lakhs each in addition to financial grants, participating startups will receive expert guidance and investor access through a jury comprising 100+ leading VCs, angel investors, and domain specialists from Startup India and organizations such as Avaana Capital, LetsVenture, KDEM, IVCA, HDFC among many others.

Sharing his thoughts on the launch, Shri Piyush Goyal, Union Minister for Commerce and Industry, said, “The Startup Maha Rathi initiative marks a pivotal stride toward achieving India’s vision of ‘Viksit Bharat 2047.’ By offering strategic financial support and expert mentorship, this initiative will empower the nation’s most promising startups to scale, innovate, and drive transformative change, strengthening India’s position as a global leader in entrepreneurship and innovation.” 

Shri Amardeep Singh Bhatia, Secretary, DPIIT, added, “India’s startup ecosystem is at an inflection point, and initiatives like this are crucial in ensuring that high-potential ventures receive the right support to thrive. By enabling a strong innovation-driven culture, the initiative will play a pivotal role in shaping the next generation of disruptive entrepreneurs.”

Commenting on the initiative, Shri Sanjiv, Joint Secretary, DPIIT, said, “Our mission is to focus on bridging the gap between startups and investors and this initiative will provide a structured, high-impact platform for startups to showcase their innovations and gain direct access to funding and mentorship.” 

Anjali Bansal, Founding Partner, Avaana Capital, stated, “Initiatives like Startup Maha Rathi provide catalytic support to entrepreneurs solving for India’s critical priorities—green growth, sustainability, energy transition, food systems, agriculture, and deep tech. The programs not only showcase India’s entrepreneurial strength but also reinforces our ability to develop scalable solutions aligned with national priorities and position India as a global leader to accelerate towards a sustainable, inclusive and globally competitive Viksit Bharat.”

Prashant Prakash, Founding Partner, Accel, remarked, “Aimed at evaluating more than 5,000 startups, Startup Maha Rathi presents a unique opportunity to identify and invest in startups that have the potential to drive India’s economic transformation. We are proud to collaborate on this initiative and support entrepreneurs in scaling their businesses with the right financial and strategic backing.”

Applications for Startup Maha Rathi 2025 will open on February 26, 2025, with a deadline of March 8, 2025. The next round for startups that are shortlisted after an initial screening, will need to present virtually a jury panel between March 15 – 25^th. Eligible startups must be DPIIT-recognized entities in their early or growth stages, operating in India as a Private Limited Company, LLP, or Partnership Firm.

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During his visit, the Hon’ble Minister explored the Immersive Zone at the EIL Pavilion, where the Company is showcasing its milestone projects that are driving India’s energy access, security and transition.

Assam Bio-Refinery, Numaligarh – India’s first 2G Ethanol plant, converting bamboo into sustainable fuel.

LPG Cavern Project, Mangalore – A strategic underground infrastructure initiative enhancing the nation’s energy security.

Guru Gobind Singh Refinery, Bhatinda – A benchmark-setting refinery making strides in the petrochemicals sector.

Visit the EIL Pavilion Stall 1A01, Hall 1 – where innovation meets transformation!

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महाशिवरात्रि पर त्रिवेणी संगम स्नान का महत्व

महाशिवरात्रि के दिन सूर्य, चंद्रमा और शनि का त्रिग्रही योग बन रहा है, जिसे समृद्धि और सफलता का कारक माना जाता है। साथ ही, शिव योग, सिद्ध योग और अमृत सिद्धि योग का संयोग इस दिन को और अधिक प्रभावशाली बना रहा है। धार्मिक मान्यता के अनुसार, इन विशेष योगों में किए गए पुण्य कर्मों का फल कई गुना बढ़ जाता है।

महाकुंभ के अंतिम स्नान में देशभर से लाखों श्रद्धालु, संत-महात्मा और अखाड़ों के साधु-संत संगम तट पर आस्था की डुबकी लगाएंगे। यह महास्नान मोक्ष प्राप्ति, जीवन की शुद्धि और शिव कृपा प्राप्त करने के लिए अत्यंत शुभ माना जाता है।

महाकुंभ 2025: एक दिव्य आध्यात्मिक यात्रा

13 जनवरी 2025 को प्रारंभ हुए इस महाकुंभ में अब तक करोड़ों श्रद्धालुओं ने पुण्य स्नान किया है। महाशिवरात्रि का अंतिम स्नान इस दिव्य यात्रा का समापन करेगा, जहां शिव आराधना, संत प्रवचन, धार्मिक अनुष्ठान और साधना के माध्यम से श्रद्धालु आत्मिक शांति प्राप्त करेंगे।

महाकुंभ का यह अंतिम स्नान हर भक्त के लिए भगवान शिव की कृपा प्राप्त करने का एक दुर्लभ अवसर है। श्रद्धालु इस पावन अवसर पर त्रिवेणी संगम में स्नान कर स्वयं को आध्यात्मिक ऊर्जा से भरने के लिए तैयार हैं।

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Prayagraj: Uttar Pradesh CM Yogi Adityanath along with Deputy CMs Keshav Prasad Maurya, Brajesh Pathak and other cabinet ministers take a holy dip in Triveni Sangam during the ongoing Mahakumbh in Prayagraj on Wednesday, 22 January 2025.

With the spiritual event being held after an interval of 12 years, Millions of people from all around the world  who believe in Santana Dharma are arriving in Prayagraj, Uttar Pradesh. About 400 million (40 crores) devotees have already taken a dip in Sangam-confluence of rivers Ganga and Yamuna and Saraswati (disappeared)

UP CM Yogi Adityanath says, “… The entire cabinet is present at the Maha Kumbh for the first time… Policies related to the state’s development were discussed. Issues related to Prayagraj were also discussed… Uttar Pradesh Aerospace and Defence and employment policy has completed 5 years. It will be renewed. New incentives have been announced to attract more investment…”

While there is a lot of joy and spiritual energy, safety too becomes a major concern. On their part, the Uttar Pradesh police is working relentlessly on ground to provide & protection.A robust network of security features—3 Jal Police Stations, 18 Control Rooms, 50 fire stations, and thousands of hydrants—guarantees a secure and fulfilling experience for devotees from across the globe.

To tackle the rush of devotees at the ongoing Maha Kumbh Mela, as well as to predict sudden surges in crowd numbers, authorities are relying on CCTV cameras equipped with Artificial Intelligence.

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At the event, Ms Akanksha Rana praised the program, stating, “Vidya Kumbh is a commendable initiative that will inspire children from labourer families towards education and secure their future. This effort to prioritise education amidst a grand event like the Maha Kumbh Mela will bring a significant change in the lives of these children.”

The Maha Kumbh Mela is India’s largest religious and cultural gathering, attracting millions of devotees, pilgrims, and tourists. This once-in-12-year event generates significant economic activity, with over 90,000 workers across departments contributing to its preparations. Many of these workers, who travel from various parts of India, are accompanied by their families, including children whose education is disrupted in the process.

Vidya Kumbh is a response to this challenge, aiming to provide learning opportunities to children in and around the event. The school will run for four months, providing children access to foundational learning, quality education materials, and life skills-building activities.

“Educate Girls, in collaboration with the Basic Education Department, has launched the ‘Vidya Kumbh’ initiative to ensure that the children of labourers attending the Maha Kumbh Mela don’t miss out on their education. This transformative step towards ensuring no child’s education is disrupted due to socio-economic circumstances underscores the importance of taking education to where children are, rather than waiting for them to come to us,” added Vikram Solanki, Director of Operations, Educate Girls.

Notably, several girl children who were previously identified by Educate Girls as ‘out-of-school’ in other states, such as Uttar Pradesh, Madhya Pradesh, and Rajasthan, have been found at these camps, highlighting the critical need for ongoing educational outreach and the role Vidya Kumbh plays in keeping these children connected to education despite their transient circumstances.

“Through this camp, we are striving to promote education and connect children to foundational learning for a better future. I am confident that this initiative will be a success at the Kumbh Mela. My gratitude goes to all the organisations contributing to this effort,” added Praveen Kumar Tiwari, Basic Education Officer, Prayagraj.

Located in Sanitation Colony-2, Vidya Kumbh was inaugurated in December 2024. The event was also attended by Dr. Anand Singh, Additional Chief Medical Officer, Mr. Rajeev Tripathi, Deputy Commissioner, Basic Education Department, and representatives from Educate Girls. During the event, Educate Girls’ supplementary, remedial learning curriculum kits called ‘Gyan Ka Pitara’, which focus on Foundational Learning and Numeracy for Grades 3-5, were also distributed.

The program has garnered significant attention from dignitaries, including state education officers and NGO representatives.

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A 40,000-square-foot exhibition will offer a vivid portrayal of Uttar Pradesh’s progress, showcasing flagship initiatives like PM Awas Yojana, CM Awas Yojana, gram panchayat development, and village solar energy adoption. Designed for inclusivity, the exhibit will provide multilingual access in Hindi, English, Bengali, Telugu, and Marathi, ensuring it resonates with diverse audiences.

The 47-day event will feature rural women sharing personal stories of change, demonstrating how clean water access has transformed lives. Villages in Banda, Jhansi, and Chitrakoot now celebrate events like weddings, previously hindered by water shortages. Women from Lalitpur and Mahoba will describe health and lifestyle improvements, such as relief from carrying heavy water loads and its associated health risks.

A key attraction will be the ‘Jal Mandir’* (Water Temple), emphasizing water as a divine and essential resource. Symbolically featuring the holy Ganga flowing from Lord Shiva’s locks, it conveys the sacredness of water. Morning and evening Jal Aarti ceremonies will integrate the Jal Jeevan Mission’s conservation message with spiritual significance, creating a unique environmental and spiritual experience.

Visitors to the ‘Swachh Sujal Gaon’** pavilion will experience India’s ethos of ‘Atithi Devo Bhava’ (Guest is God). Guests will receive ‘Jal Prasad’: eco-friendly jute bags containing sacred water from the Sangam, a diary of the Jal Jeevan Mission, and educational materials detailing success stories of rural water transformation.

The pavilion will feature a Digital Corner, combining education with engagement. Visitors can access interactive games to learn about the importance of clean water and the dangers of contamination. Villagers will also benefit from real-time updates on water supply and tap connections in their areas, accessible with a single click.

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Mahakumbh 2025 LIVE: Over 60 lakh devotees gathered at Sangam on Monday to take part in the sacred ritual as one of the world’s largest spiritual gatherings kicked off in Prayagraj, Uttar Pradesh. The first Shahi Snan of the Mahakumbh was observed on Paush Purnima today.

Sangam, the meeting point of the Ganga, Yamuna, and the mythical Saraswati rivers, witnessed a huge turnout. The 45-day festival is expected to draw even more devotees, boosting local trade significantly during its course.

Prime Minister Narendra Modi conveyed his greetings for the festival, describing the Mahakumbh as a reflection of India’s enduring spiritual legacy that celebrates faith and unity.

Along with millions of Indian pilgrims, several international visitors also participated in the Mahakumbh on Monday, some braving the chilly weather to take a holy dip in the sacred waters.
Praveen Khandelwal, Secretary General of CAIT, highlighted the significant economic impact of the event, predicting that the festival would generate a major surge in trade and economic activities. “With an average spending of ₹5,000 per individual during their religious journey, the overall expenditure is expected to surpass ₹2 lakh crore. This includes costs for accommodations, food, religious goods, healthcare, and other essential services,” said Khandelwal.

When does Mahakumbh start?
The Mahakumbh Mela began on January 13, 2025, and will continue until February 26, 2025, attracting millions of devotees seeking spiritual purification.

When does Mahakumbh 2025 end?
The Mahakumbh Mela 2025 will conclude on February 26, 2025.

Why is Mahakumbh 2025 significant?
While the Kumbh Mela takes place every three years at four different locations, the Mahakumbh is held only once every twelve years in Prayagraj. The 2025 edition is particularly special due to a rare celestial alignment, which only occurs once every 144 years, further enhancing the spiritual and astrological significance of the event.

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