Bengaluru, 23^rd January 2025: Human Mobile Devices, HMD, announces the launch of one-of-a kind service initiatives at Maha Kumbh Mela 2025, demonstrating its commitment to enriching the pilgrim experience through innovative technology and support services. The company has established a comprehensive presence in Prayagraj with multiple programs designed to assist visitors during their spiritual journey

Key Highlights of HMD Initiatives at Maha Kumbh:

• Comprehensive Mobile Care: The HMD Care Camp offers diagnosis and repairs for HMD Smartphones, Feature Phones, and Nokia Feature Phones. The brand is also providing a replacement unit to the customers if their feature phones are under the 1-year replacement guarantee. As an additional service, the company is also running a unique loaner phone program providing temporary devices during the repair period
• local travel information feature: In collaboration with Radioline, HMD provides real-time access to essential Maha Kumbh information, including important dates with significance, local travel information feature, and extensive guides for pilgrims
• Tourism Partnership: In collaboration with the Ministry of Tourism and the Uttar Pradesh government, HMD advocates the ‘Dekho Apna Desh’ campaign, promoting domestic tourism through digital engagement and on-ground activities at the premises of the Maha Kumbh Mela
• Regional Integration: Working closely with the Uttar Pradesh Tourism Department, HMD has established branded touchpoints across Prayagraj, creating a network of support centers in retail stores and key locations throughout the procession grounds.

Along with these support initiatives, the company has also planned a 360-degree campaign spread across OOH, social media and digital as an extension of HMD’s Khoob Chalega Campaign of HMD 105 and HMD 110. The campaign resonates with the brand ethos of providing longer battery life, bigger screen and inventive UPI application, enabling secure financial transactions even without a smartphone.

Commenting on the new initiative, Ravi Kunwar, CEO & VP, India & APAC, HMD, said: “The Maha Kumbh Mela is a once-in-a-lifetime spiritual journey, and at HMD, we take pride in enhancing this profound experience through our strong regional presence and groundbreaking feature phone innovations. By collaborating with the UP Government under the ‘Dekho Apna Desh’ campaign, we’re not only celebrating India’s cultural heritage but also empowering pilgrims with reliable connectivity, disruptive technology like UPI application, and dedicated support services to ensure their journey is as seamless and fulfilling as possible”

The initiatives align with HMD’s mission to provide technology solutions that serve real human needs while supporting cultural and spiritual experiences.

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At the event, Ms Akanksha Rana praised the program, stating, “Vidya Kumbh is a commendable initiative that will inspire children from labourer families towards education and secure their future. This effort to prioritise education amidst a grand event like the Maha Kumbh Mela will bring a significant change in the lives of these children.”

The Maha Kumbh Mela is India’s largest religious and cultural gathering, attracting millions of devotees, pilgrims, and tourists. This once-in-12-year event generates significant economic activity, with over 90,000 workers across departments contributing to its preparations. Many of these workers, who travel from various parts of India, are accompanied by their families, including children whose education is disrupted in the process.

Vidya Kumbh is a response to this challenge, aiming to provide learning opportunities to children in and around the event. The school will run for four months, providing children access to foundational learning, quality education materials, and life skills-building activities.

“Educate Girls, in collaboration with the Basic Education Department, has launched the ‘Vidya Kumbh’ initiative to ensure that the children of labourers attending the Maha Kumbh Mela don’t miss out on their education. This transformative step towards ensuring no child’s education is disrupted due to socio-economic circumstances underscores the importance of taking education to where children are, rather than waiting for them to come to us,” added Vikram Solanki, Director of Operations, Educate Girls.

Notably, several girl children who were previously identified by Educate Girls as ‘out-of-school’ in other states, such as Uttar Pradesh, Madhya Pradesh, and Rajasthan, have been found at these camps, highlighting the critical need for ongoing educational outreach and the role Vidya Kumbh plays in keeping these children connected to education despite their transient circumstances.

“Through this camp, we are striving to promote education and connect children to foundational learning for a better future. I am confident that this initiative will be a success at the Kumbh Mela. My gratitude goes to all the organisations contributing to this effort,” added Praveen Kumar Tiwari, Basic Education Officer, Prayagraj.

Located in Sanitation Colony-2, Vidya Kumbh was inaugurated in December 2024. The event was also attended by Dr. Anand Singh, Additional Chief Medical Officer, Mr. Rajeev Tripathi, Deputy Commissioner, Basic Education Department, and representatives from Educate Girls. During the event, Educate Girls’ supplementary, remedial learning curriculum kits called ‘Gyan Ka Pitara’, which focus on Foundational Learning and Numeracy for Grades 3-5, were also distributed.

The program has garnered significant attention from dignitaries, including state education officers and NGO representatives.

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The Bhashini platform provides robust multilingual support for the ‘Digital Lost & Found Solution,’ streamlining the process of assisting pilgrims during the Maha Kumbh. Attendees can register lost or found items using voice commands in their native languages, with real-time text and voice translation facilitating smooth communication. The system is integrated with a multilingual chatbot to address visitor queries and assist with kiosk navigation. Additionally, a mobile app and kiosk system translate essential guidelines into local languages, ensuring ease of access for all. Collaboration with police authorities enables seamless real-time communication, further enhancing the efficiency and effectiveness of support services for the event.

The Kumbh Sah’AI’yak chatbot, is an AI-driven, voice-enabled assistant designed to redefine visitor assistance during the Maha Kumbh 2025. Powered by cutting-edge AI technologies such as Llama LLM, this chatbot provides real-time information and navigation support in 11 languages, including Hindi, English, and other Indian languages. By integrating with Bhashini’s language translation ecosystem, it offers a seamless, multilingual experience tailored to the diverse needs of pilgrims. The chatbot aims to enrich the Maha Kumbh experience by ensuring personalized assistance and effortless communication, leaving visitors with cherished memories of the event.

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