Bengaluru, 23^rd January 2025: Human Mobile Devices, HMD, announces the launch of one-of-a kind service initiatives at Maha Kumbh Mela 2025, demonstrating its commitment to enriching the pilgrim experience through innovative technology and support services. The company has established a comprehensive presence in Prayagraj with multiple programs designed to assist visitors during their spiritual journey

Key Highlights of HMD Initiatives at Maha Kumbh:

• Comprehensive Mobile Care: The HMD Care Camp offers diagnosis and repairs for HMD Smartphones, Feature Phones, and Nokia Feature Phones. The brand is also providing a replacement unit to the customers if their feature phones are under the 1-year replacement guarantee. As an additional service, the company is also running a unique loaner phone program providing temporary devices during the repair period
• local travel information feature: In collaboration with Radioline, HMD provides real-time access to essential Maha Kumbh information, including important dates with significance, local travel information feature, and extensive guides for pilgrims
• Tourism Partnership: In collaboration with the Ministry of Tourism and the Uttar Pradesh government, HMD advocates the ‘Dekho Apna Desh’ campaign, promoting domestic tourism through digital engagement and on-ground activities at the premises of the Maha Kumbh Mela
• Regional Integration: Working closely with the Uttar Pradesh Tourism Department, HMD has established branded touchpoints across Prayagraj, creating a network of support centers in retail stores and key locations throughout the procession grounds.

Along with these support initiatives, the company has also planned a 360-degree campaign spread across OOH, social media and digital as an extension of HMD’s Khoob Chalega Campaign of HMD 105 and HMD 110. The campaign resonates with the brand ethos of providing longer battery life, bigger screen and inventive UPI application, enabling secure financial transactions even without a smartphone.

Commenting on the new initiative, Ravi Kunwar, CEO & VP, India & APAC, HMD, said: “The Maha Kumbh Mela is a once-in-a-lifetime spiritual journey, and at HMD, we take pride in enhancing this profound experience through our strong regional presence and groundbreaking feature phone innovations. By collaborating with the UP Government under the ‘Dekho Apna Desh’ campaign, we’re not only celebrating India’s cultural heritage but also empowering pilgrims with reliable connectivity, disruptive technology like UPI application, and dedicated support services to ensure their journey is as seamless and fulfilling as possible”

The initiatives align with HMD’s mission to provide technology solutions that serve real human needs while supporting cultural and spiritual experiences.

The post Tradition Meets Tech: Human Mobile Devices Enhances Maha Kumbh through Government Collaboration appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The event will delve into the ancient rituals that have been passed down through generations, showcasing the sacredness of the Mela and its cultural resonance in the contemporary world. ABP LIVE Dharma Pravah will serve as a platform for spiritual leaders to discuss key aspects of meditation, vedanta, devotion and faith, while also emphasising the importance of preserving India’s spiritual heritage for future generations.

The program features an esteemed line-up of spiritual leaders, including Aniruddhacharya Ji Maharaj; Swami Chidanand Saraswati Ji; Mahamandleshwar Himangi Sakhi Ji; Chinmayanand Bapuji Maharaj; Swami Divyanand Puri Ji Maharaj; Sanak Sanatan Prabhu; Swami Premanand Maharaj Niranjani Akhada Ji; Swami Shaileshanand Giri Ji Maharaj and Jagadguru Shankaracharya Swami Avimukteshwaranand Saraswati Ji Maharaj, each offering their unique wisdom and insights on spirituality, faith and heritage. Swati Mishra, a renowned devotional singer, will grace the occasion with her divine bhajans, stirring the soul with devotional songs.

The Maha Kumbh Mela 2025 holds unparalleled significance, not only as a sacred gathering for millions of devotees but also due to the rare celestial alignment that graces this year’s Mela, which occurs once every 144 years.

In recognising the importance of this once-in-a-lifetime event, ABP LIVE remains committed to bringing forth content that not only educates but also inspires audiences to connect with their spiritual roots. The program showcases ABP LIVE’s dedication to providing insightful, thought-provoking content that resonates with viewers across India and beyond, highlighting the richness of India’s cultural and spiritual heritage.

The post ABP LIVE Presents ‘Dharma Pravah’ to Celebrate the Timeless Spirit of Maha Kumbh Mela 2025 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, 9 January 2025: Kuku FM, India’s largest platform for audio streaming and shows branches out into the spiritual domain with the “Bhakti App”. The new app will be launched at the Maha Kumbh Mela 2025 – the largest religious congregation in the world, set to attract over 400 million people worldwide.

Bhakti app aims to elevate the quality of spirituality-themed shows in India by offering an audio OTT platform that has a dedicated team and resources to expand its library of shows over the next 1 year. Bhakti app, houses over 2000 hours of 500+ spirituality-themed shows, audiobooks, bhajans, lessons and more. Listeners can choose from devotional songs, inspiring audio-epics to thematic content around Indian festivals and spiritual chants. The long-form audio shows showcase India’s spiritual heritage and mythology like Bhagwad Gita, Mahabharat, Ram Katha, Vishnu Puran and more. The audio library will cater to devotees across all age groups.

Talking about the launch, Jhoomer Sinha, Vice President – Hindi Business India, Kuku FM said, “India’s rich culture and spiritual diversity will be on full display at the Maha Kumbh Mela 2025. Given the massive attendance and the positive sentiments around it, we feel this is the perfect platform to launch our devotional and spiritual app – Bhakti. There is a dearth of high-quality professionally produced premium shows in this genre and we intend to fill this gap with this app. We have drawn inspiration from our rich heritage and have high quality audio shows spanning content across mythology, spirituality, devotion, rituals as well as chants and bhajans.

At the Kumbh Mela, a 360-degree campaign is being planned leveraging on-ground presence with tent branding, kiosks and more. Across the kiosks, devotees will get a glimpse of our audio shows as well as a chance to participate in several contests. The campaign’s  give-aways include an all-expense sponsored trip across India’s holy Char Dhaams among many other thoughtful prizes. A follow-on Bhakti campaign will also be kickstarted across digital platforms to reach new audiences throughout the country.”

Elaborating further Jhoomer said, “While the Maha Kumbh Mela happens once in 12 years, with Bhakti App, devotees can continue their spiritual journeys from any corner of the world with just a click. In the beta stage, we have received a resounding response from users with 500k downloads and extremely positive feedback.”

Bhakti App features some of the most popular scriptures and audiobooks such as Bhagavad Gita, Ramayana & Mahabharata, Secrets of the Four Yugas, Mystery of Seven Immortals, Samudra Manthan & Kalki Avatar, Tales of Vedas and Upanishads and more. With Bhakti app, Kuku FM also forays into India’s music streaming and astrology market by offering a selected curation of devotional music and astrology-centred original content available on the app.

Plans are underway for the next year to double Bhakti’s library catalogue with an aim to expand across multiple languages beyond Hindi.

The post Kuku FM’s Spiritual Vertical – Bhakti To Officially Launch At Maha Kumbh Mela 2025  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

With the aim of amplifying global awareness and participation, Go Spiritual’s campaign will transcend national boundaries, bringing the message of unity, spirituality, and cultural richness to the global stage. Recognized by UNESCO as an Intangible Cultural Heritage of Humanity, the Kumbh Mela embodies the essence of India’s spiritual and cultural identity, uniting people across the globe in a celebration of shared humanity and faith.

Sonu Tyagi, Founder of Go Spiritual & Approach Entertainment, highlighted the global vision of the campaign:

“The Maha Kumbh Mela is more than a festival; it is a spiritual phenomenon that reflects the timeless wisdom of India. At Go Spiritual, we are dedicated to showcasing its universal relevance to the world, inspiring people from all walks of life to experience this transformative event. Our campaign will connect ancient Indian traditions with a global audience, fostering spiritual exploration and unity on an unprecedented scale.”

To achieve this ambitious goal, Go Spiritual is leveraging the power of digital media and spiritual content to reach audiences worldwide. The campaign will feature a series of carefully curated Kumbh-centric content, including informative videos, cultural documentaries, and live-streamed events that showcase the essence of the Maha Kumbh Mela and the richness of Indian spirituality. Through its robust media outreach and strategic PR efforts, Go Spiritual aims to engage global audiences and draw attention to the spiritual, cultural, and environmental significance of the Kumbh Mela.

The campaign will also include comprehensive coverage through Go Spiritual’s flagship platforms, including Go Spiritual News Magazine and its upcoming Web TV and OTT platform. These platforms will provide in-depth insights into the Maha Kumbh Mela, exploring its historical roots, spiritual rituals, and its transformative impact on the millions who attend. The Go Spiritual app will further enhance accessibility by offering real-time updates, travel guides, and resources for international visitors planning to participate in the event.

A key element of Go Spiritual’s campaign is its commitment to promoting sustainable and eco-friendly practices at the Maha Kumbh Mela. The organization will collaborate with environmental groups and local authorities to implement initiatives aimed at preserving the sacred rivers and surrounding environment. Efforts such as clean river projects, effective waste management systems, and the use of biodegradable materials will be prioritized to ensure the event’s ecological footprint is minimized. By intertwining spirituality with environmental responsibility, Go Spiritual seeks to inspire participants to embrace a sustainable and mindful approach to their spiritual journeys.

The campaign also seeks to foster meaningful cultural exchange, creating opportunities for dialogue and collaboration between spiritual leaders, cultural ambassadors, and international participants. By encouraging these interactions, Go Spiritual aims to strengthen mutual understanding and respect, positioning the Maha Kumbh Mela as a platform for shared spiritual exploration and unity. This cultural exchange underscores the universality of India’s spiritual teachings and its relevance in a rapidly globalizing world.

As the Maha Kumbh Mela 2025 approaches, Go Spiritual’s worldwide campaign is set to create an unprecedented impact, drawing attention to the grandeur and spiritual significance of this historic event. The campaign not only invites millions to participate but also aims to position India’s spiritual heritage as a beacon of hope, unity, and inspiration for the world.

Go Spiritual is a leading charitable and spiritual enterprise committed to fostering Spirituality, Philanthropy, Social Causes, Mental Health & Wellness, Spiritual Tourism, Events, Media, Publications, Ayurveda, Health, Organic Living, and Holistic Practices. The organization integrates ancient spiritual wisdom with modern solutions to address the complex challenges of today’s world, striving to make a meaningful impact across multiple sectors. As a social and spiritual initiative of the renowned Approach Entertainment Group, Go Spiritual is driven by its core values of service, compassion, and a deep commitment to positive societal change.

Approach Entertainment Group stands as a pioneer in the fields of Celebrity Management, Film Production, Advertising & Corporate Film Solutions, Film Marketing, and Events & Entertainment Marketing. Its portfolio also includes Approach Communications, a leading PR and Integrated Communications agency that serves diverse industries such as Corporate, Healthcare, Entertainment, Finance, Education, and Social sectors.

The group’s exceptional contributions have earned it numerous accolades, including the Biz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the prestigious Yuva Ratn Award.

Sonu Tyagi, an award-winning writer, director, and producer, leads the group with visionary leadership. He recently co-produced the critically acclaimed spiritual web series Two Great Masters, based on the teachings of Swami Vivekananda and Paramahansa Yogananda and working on a Film and Web Series now.

Approach Entertainment is set to launch Approach Politics, a dedicated Political & Current Affairs Newswire, App, and Portal, alongside a new rural marketing and communications division, Approach Rural. Additionally, Approach Bollywood, a specialized platform for Bollywood news and content dissemination, will further extend the group’s reach within the entertainment industry.

The post Go Spiritual Launches Global Campaign to Promote Maha Kumbh Mela 2025 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.