In the new communication, Madhuri is shown talking to mothers and their kids during school annual day function. They share with audience that doctor emphasized critically protein in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan because it is scientifically developed composition has 63% more protein than the leading kid’s health food drink along with 34 vital nutrients. Hence Complan gives 2X faster growth and support memory and concentration. The ad ends with brand’s the most recalled iconic tagline “I’m Complan Boy-Girl”

Speaking about the Complan’s newly-launched campaign, Tarun Arora, CEO, Zydus Wellness, said, “Complan is an iconic brand in children’s health food drink category and contains 100% milk protein. Over the years we have highlighted to mothers the need to provide right quantity of good quality protein for full growth of kids. Madhuri is not only known as a superstar and acclaimed actress but also as a caring mother who is completely involved in her kids’ growth & development. Because of this credibility, we decided to partner with her to help educate mothers about criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

Speaking about association with Complan, Madhuri Dixit said, “I’m delighted to be associated with this iconic brand because I’m a ‘Complan mom’. As a mother, I can understand the challenges of other mothers in providing optimum nutrition to their kids for their proper growth. Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised”

The TVC has been conceptualized by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

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Amitabh Bachchan, Akshay Kumar, Anil Kapoor, Alia Bhatt, Ajay Devgn, Shilpa Shetty, Ranveer Singh, Madhuri Dixit and Varun Dhawan were among the celebs who spoke about precautions people need to take in the video made by Rohit Shetty’s production house.

According to reports, 206 cases of coronavirus have been reported in India till Fridy morning.

Actor Kartik Aaryan took to social media to deliver a ‘Pyaar Ka Punchnaama’ style monologue about the importance of social distancing in fighting the coronavirus pandemic. Aaryan was not the only celebrity to talk about being cautious against the pandemic but stood out with his style. The actor, who shot to fame with his monologues, made a fervent appeal to his fans to heed the advice of Prime Minister Narendra Modi, who during an address to the nation on Thursday evening urged people to stay at home.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister’s statement on janta curfew on Sunday. “ I applaud all fellow countrymen who work tirelessly to keep the essential services operational in such extenuating circumstances ..BE ONE, BE SAFE, BE IN PRECAUTION!,” megastar Bachchan tweeted.

“Fellow Indians, Namaskar. A short while ago, Our PM Saab, Modiji, requested all of us to show resolve & restraint in the face of COVID-19. Please also adhere to the Janta Curfew on 22nd March by staying home. Stay Safe @PMOIndia @narendramodi #JantaCurfew,” Ajay Devgn tweeted. “The assuring words & calm demeanor of our leader honourable PM @narendramodi Ji gave me comfort. I pledge to follow your instructions Sir, and my respect to all the silent heroes for their relentless work in public interest,” said Hrithik.

Akshay, whose film Sooryavanshi has been pushed due to the coronavirus scare, also hailed the PM’s speech. “An excellent initiative by PM @narendramodi ji…this Sunday, March 22 from 7 am to 9 pm let’s all join in the #JantaCurfew and show the world we are together in this. #SocialDistancing,” he wrote. “Imp initiative by our Honorable PM @narendramodi with #jantacurfew Self-inflicted Quarantine and Staying at HOME on Sunday, March 22 from 7 AM to 9 PM is a measured and sensible way to protect from this pandemic by not creating panic yet acknowledging the gravity of the situation,” Johar tweeted.

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In pictures and videos that have surfaced online from the event held in Mumbai on Thursday evening, the Bharat stars are seen comfortably posing with each other and leading the way for one another the way only good friends can. The actors are also caught looking into each others’ eyes. The actors also hailed Prime Minister Narendra Modi’s initiative of banning single-use plastic in the country and urged fans to support the mission. At an IIFA press conference in Mumbai, the actors voiced their concerns and drew attention to the pressing environmental problems.

Salman, who was dressed in a black shirt and blue trousers, added, “and don’t be plastic.” In June, Salman had also posted a subtle yet impactful message on single-use plastic. The actor posted a video where he can be seen offering water to a monkey, whom he calls his Bajrangi Bhaijaan, in a plastic bottle. However, the monkey refuses. The actor then offers water in a glass and Bajrangi Bhaijaan quickly accepts it. While the video was shared on a lighter note, hidden in it is was the message to stop using plastic bottles.Katrina, who had her own little solution and opinion about the issue in hand, was all praise for PM Modi’s initiative calling it “incredible” and urged everyone to support the campaign.

“We don’t see it happening in front of us. It’s easy for us to just forget about the importance of what’s happening. But I think the easiest to do and a small change that we can all do in our lives that will make a big difference is about single-use plastic. I think PM Narendra Modi Ji’s initiative is incredible and that’s something we all should support. Don’t drink out of plastic bottles, try to carry some other container to hold your water,” said Katrina, who rocked a blue dress for the event.

IIFA announced its nominations in August and the ceremony will be held later this month. Sriram Raghavan’s National Award-winning thriller Andhadhun lead the field with 13 nods, which also include best actor male and female for Ayushmann Khurrana and Tabu. Other films which also got best picture and direction nods include Sanjay Leela Bhansali’s Padmaavat and Meghna Gulzar’s Raazi with 10 nominations each, followed by Rajkumar Hirani’s Sanju with seven nods and another National Award winner, Amit Sharma’s Badhaai Ho! with six.

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