The partnership builds on UMI’s artist-focussed footprint, and enables UMI to deepen its presence in domestic film music – the largest music category in India. Moreover, through UMG’s extensive global network, it will provide Mad For Mussic’s repertoire with more international opportunities.

Over the last twenty years, Maddock Films has established itself as one of the most successful production studios in the Hindi film industry. Spanning a range of genres, Maddock’s films bring into focus the rich stories that emanate across both rural and metropolitan India. Under the leadership of Dinesh Vijan, Maddock Films has become known for its innovative and cutting – edge approach, and is the architect of the Hor-com (the Horror-comedy) genre with coveted franchises like Stree, Bhediya, Munjya and the forthcoming Thama among others. One constant across Maddock Film’s content is a dedication to getting the right score for the right film, and a recognition that music is an integral part of the film-making experience.  Recent successes include the hit single Pardesiya from the movie Param Sundari, which has been ruling the charts across social media and major streaming platforms.

UMI has a long record of working with Hindi film soundtracks, and has worked on the music of films like Sholay, Deewar, Dostana, Yaarana, Julie, Saagar, Shaan, Blackmail, Khamoshi, Bombay, Devdas, and Sur.

Speaking of the deal, Adam Granite, UMG’s CEO Africa, Middle East, and Asia said: “This landmark partnership with Maddock Films signals a crucial step forward for our India business. Dinesh Vijan is not just a Hindi film industry veteran, he is a first-class story-teller with an unparalleled ear for music. It is a great privilege for UMI to be able to work on the studio’s forthcoming slate of films, and bring even more incredible Hindi music to audiences the world over.”

Dinesh Vijan – Founder of Maddock Films commented: “We live and abide by the ‘Content-first’ approach. Our cinema is the cinema of real India – emanating from the smallest of towns and impacting audiences in the biggest of cities – in India and abroad. Music is – and has always been – one of the central pillars of my films. UMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres.”

Sanujeet Bhujabal : Managing Director, India & South Asia – UMI said: “Dinesh Vijan has successfully turned Maddock Films into a content powerhouse with a fearless and forward-thinking approach to storytelling. Their ability to weave tales from our rich and diverse culture, keeping music at the centre has captivated audiences of all backgrounds. The strategic alliance between the creative prowess of Maddock Films and the global reach of Universal Music Group will bring the essence of Indian culture and context to a global audience. Movies and their music are the central pillars of the rapidly growing Indian music market. With this move, Universal Music India will be at the forefront of the ever-expanding soundtrack market in India.”

Devraj Sanyal, Chairman & CEO, India SA; SVP Strategy, Africa, M. East & Asia, UMI said: “This is the perfect time and the perfect partner for us to re-enter the Indian film music space. We have enjoyed great success at UMI in making ipop and desi hiphop culturally relevant and globally resonant, and it’s time for us to give that same love and respect to film music.  We couldn’t have hoped for a better partner than Dinesh and there is much more to come from us in this space.”

The post Universal Music India Enters Strategic Partnership with Maddock Films And Its New Music Label ‘Mad For Mussic’  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The partnership builds on UMI’s artist-focussed footprint, and enables UMI to deepen its presence in domestic film music – the largest music category in India. Moreover, through UMG’s extensive global network, it will provide Mad For Mussic’s repertoire with more international opportunities.

Over the last twenty years, Maddock Films has established itself as one of the most successful production studios in the Hindi film industry. Spanning a range of genres, Maddock’s films bring into focus the rich stories that emanate across both rural and metropolitan India. Under the leadership of Dinesh Vijan, Maddock Films has become known for its innovative and cutting – edge approach, and is the architect of the Hor-com (the Horror-comedy) genre with coveted franchises like Stree, Bhediya, Munjya and the forthcoming Thama among others. One constant across Maddock Film’s content is a dedication to getting the right score for the right film, and a recognition that music is an integral part of the film-making experience.  Recent successes include the hit single Pardesiya from the movie Param Sundari, which has been ruling the charts across social media and major streaming platforms.

UMI has a long record of working with Hindi film soundtracks, and has worked on the music of films like Sholay, Deewar, Dostana, Yaarana, Julie, Saagar, Shaan, Blackmail, Khamoshi, Bombay, Devdas, and Sur.

Speaking of the deal, Adam Granite, UMG’s CEO Africa, Middle East, and Asia said: “This landmark partnership with Maddock Films signals a crucial step forward for our India business. Dinesh Vijan is not just a Hindi film industry veteran, he is a first-class story-teller with an unparalleled ear for music. It is a great privilege for UMI to be able to work on the studio’s forthcoming slate of films, and bring even more incredible Hindi music to audiences the world over.”

Dinesh Vijan – Founder of Maddock Films commented: “We live and abide by the ‘Content-first’ approach. Our cinema is the cinema of real India – emanating from the smallest of towns and impacting audiences in the biggest of cities – in India and abroad. Music is – and has always been – one of the central pillars of my films. UMG is a perfect partner for our ambitions, as we step into the next growth phase of Maddock, developing some of the most sought after movie franchises and creating new genres.”

Sanujeet Bhujabal : Managing Director, India & South Asia – UMI said: “Dinesh Vijan has successfully turned Maddock Films into a content powerhouse with a fearless and forward-thinking approach to storytelling. Their ability to weave tales from our rich and diverse culture, keeping music at the centre has captivated audiences of all backgrounds. The strategic alliance between the creative prowess of Maddock Films and the global reach of Universal Music Group will bring the essence of Indian culture and context to a global audience. Movies and their music are the central pillars of the rapidly growing Indian music market. With this move, Universal Music India will be at the forefront of the ever-expanding soundtrack market in India.”

Devraj Sanyal, Chairman & CEO, India SA; SVP Strategy, Africa, M. East & Asia, UMI said: “This is the perfect time and the perfect partner for us to re-enter the Indian film music space. We have enjoyed great success at UMI in making ipop and desi hiphop culturally relevant and globally resonant, and it’s time for us to give that same love and respect to film music.  We couldn’t have hoped for a better partner than Dinesh and there is much more to come from us in this space.”

The post Universal Music India Enters Strategic Partnership with Maddock Films And Its New Music Label ‘Mad For Mussic’  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

As the worldwide-exclusive streaming destination of some of the biggest movies from Maddock Films premiering theatrically between 2025 and 2027, Prime Video will further expand their reach through streaming premieres in 240+ countries and territories

MUMBAI, India—August 21, 2025—Prime Video, India’s most loved entertainment destination, today announced a multi-year licensing collaboration with Maddock Films, securing worldwide-exclusive streaming rights to eight of its highly anticipated upcoming films. Doubling down on its commitment to offer the best of Indian entertainment to audiences globally, these films will be available to Prime members on Prime Video across 240+ countries and territories, shortly after their theatrical release.

The new post-theatrical licensing slate makes Prime Video the exclusive home to films from Maddock’s much-loved and celebrated horror-comedy universe premiering theatrically between 2025 and 2027. This includes Thama, in addition to two other titles in this franchise that will be announced soon. With Stree 2, the last blockbuster film from Maddock’s horror-comedy universe, Prime Video not only delivered one of the biggest hits on streaming globally but was also able to cultivate fandom for the movie far beyond its theatrical release.

The slate also includes the highly anticipated Sidharth Malhotra, Janhvi Kapoor-starrer Param Sundari that premieres in theatres on 29^th August 2025 as well as Shiddat 2 and Badlapur 2, expansions of two highly successful franchises.  The broader licensing collaboration also includes the Sriram Raghavan-directed Ikkis starring Agastya Nanda, in addition to several other films to be announced soon.

The collaboration reinforces the longstanding relationship between Prime Video and Maddock Films, following a history of bringing highly popular global blockbusters such as Stree 2, Teri Baaton Mein Aisa Uljha Jiya, Stree and many more to the service, in addition to the super-successful co-production Bhool Chuk Maaf that premiered first in theatres before coming on Prime Video, and Original series Jee Karda.

Dinesh Vijan, CEO & founder, Maddock Films, said, “We’ve always believed in telling stories that surprise, entertain, and resonate—and in working with partners who share that belief. Prime Video has consistently championed cinema that transcends languages, geographies, and formats. From our horror-comedy universe to our most beloved franchises, our endeavour has always been to create worlds that audiences love to revisit. This strategic long-term post-theatrical licensing deal is a natural extension of our shared vision: to take Indian storytelling to a truly global stage. We’re excited that these films will now continue their journey beyond theatres on Prime Video, reaching an even wider audience across the world.”

“We are thrilled to expand our strategic collaboration with Dinesh Vijan’s Maddock Films to continue delivering on our promise of bringing compelling stories to audiences across the world. This multi-film slate not only builds on the unique and wildly popular horror-comedy universe and franchise sequels but also brings in a distinctive blend of creative originality and fresh storytelling that is synonymous with Maddock. We look forward to entertaining our customers with the post-theatrical premieres of some of India’s most eagerly awaited films,” said Manish Menghani, director & head of content licensing, Prime Video, India. “At Prime Video, we have consistently worked towards expanding the reach of Indian movies, not just deep within India but also globally by taking them to geographies much beyond the scope of other mediums.”

The post Prime Video Strengthens Collaboration with Maddock Films; Announces a Mega Multi-Year Post-Theatrical Licensing Slate of 8 Highly Anticipated Films  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.