India, 19^th August 2025: LS Digital, India’s leading integrated Digital Business Transformation (DBT) company, today announced the appointment of Dipali Mahesh as Managing Director – UI/UX, f1studioz. This appointment strengthens LS Digital’s leadership and positions the company for expanded impact in global markets.

The UI/UX vertical will be led by Co-founder & Chief Designer, D. Dhayan Kumar, working closely with Dipali Mahesh, Managing Director. Supported by Prasad Shejale, Founder & CEO of LS Digital, this strengthened leadership team reflects the company’s commitment to future-ready, design-led digital transformation for global enterprises.

Dipali brings over 28 years of leadership experience across media and technology. She has held senior roles at Sony Pictures and Extreme Reach (earlier known as Adstream), where she managed multi-market operations across India, Singapore, Malaysia, and Thailand. She has built high-performing teams and successfully turned around businesses, with a focus on driving profitability.

In her new role as Managing Director – UI/UX, Dipali will be responsible for shaping the growth strategy of f1studioz, scaling its global footprint, and establishing it as the partner of choice for enterprises leveraging UI/UX as a core driver of business transformation across global markets.

Speaking on the new role, Dipali Mahesh, Managing Director – UI/UX, LS Digital, said, “I believe agility and innovation will continue to be our strongest differentiators. Drawing on my global experience in strategy and enterprise sales, my focus will be on establishing f1studioz as a critical UI/UX player in the business transformation industry. Their offering paired with LS Digital’s pace of enabling digital transformation is par global standards and we will prioritise scaling impact in key international markets including the UAE, United States of America and Europe. This is just the beginning of an exciting journey to break barriers and create new frontiers for our clients worldwide.”

D. Dhayan Kumar, Co-founder & Chief Designer, f1studioz, added, “Dipali’s vast experience and global perspective bring immense value to our growth journey as a market leader.  Together with Prasad and the LS Digital team, we are committed to building innovation-led UI/UX solutions that transform businesses and create measurable impact for our clients worldwide.”

Reflecting on the leadership restructuring, Prasad Shejale, Founder & CEO of LS Digital, said “We are delighted to welcome Dipali to our leadership team. Her deep expertise in building global businesses and her strong grasp of design strategy make her an invaluable asset to LS Digital and f1studioz. With Dipali and Dhayan leading operations, we are confident of driving the next phase of innovation and growth in UI/UX, further strengthening our transformation goal.”

With this leadership announcement, LS Digital and f1studioz are reinforcing their commitment to advancing design-led transformation as a core pillar of digital business growth. By combining global experience, strategic design thinking, and innovation-led execution, LS Digital aims to deliver future-ready UI/UX solutions that create measurable business impact for enterprises worldwide.

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Mumbai, September 28^th, 2024: LS Digital, India’s leading integrated Digital Business Transformation (DBT) company, and HDFC Life, one of India’s foremost insurers, have jointly launched ‘The Missing Beat,’ an initiative aimed at raising awareness about the life-saving power of Cardiopulmonary Resuscitation (CPR). As the creative partner, LS Digital conceptualized and developed the entire narrative of the campaign, emphasizing the urgency of learning CPR to make India a CPR-ready nation. The launch of this campaign aligns with World Heart Day on September 29^th, underscoring the importance of heart health and emergency preparedness.

Cardiac arrests are a leading cause of death in India, claiming over 5 lakh lives each year. Despite the staggering statistics, less than 2% of the population is aware of CPR, a crucial skill that can make the difference between life and death in emergency situations. Recognizing this gap, HDFC Life launched ‘The Missing Beat’ in conjunction with World Heart Day to create a broader conversation around CPR readiness.

At the heart of this campaign is a moving short film that traces the emotional journeys of four individuals, portraying how CPR can be a critical intervention in moments of crisis. The film underscores the need for immediate action during cardiac emergencies. Through this initiative, HDFC Life and LS Digital aim to inspire every Indian to take the first step toward becoming CPR-ready.

Click here to watch the film: [https://www.youtube.com/watch?v=UU1P-Px2mV4&t=1s]

Vishal Subharwal, Chief Marketing Officer & Group Head Strategy at HDFC Life, commented, “At HDFC Life, we believe that dignity and pride come not only from financial independence but also from the ability to help others in critical moments. This campaign is not just about raising awareness—it is about inspiring action. We want to encourage every Indian citizen to take the first step toward becoming CPR-ready. With the right knowledge and preparation, we can save lives and truly live the spirit of ‘Sar Utha Ke Jiyo’.” 

Driving the Campaign’s Narrative

LS Digital played a crucial role in shaping ‘The Missing Beat.’ The campaign’s narrative, message, and visual storytelling were conceptualized by LS Digital’s creative team, who delved deep into the subject of cardiac arrests and CPR to ensure an authentic portrayal. LS Digital’s involvement highlights their commitment to creating purposeful campaigns that go beyond conventional advertising.

Manesh Swamy, Managing Director & Chief Creative Officer, LS Creative at LS Digital, shared, “This was a rare opportunity for advertisers and creatives to come together and make a real impact on people’s lives. With ‘The Missing Beat,’ we wanted to create a movement, a larger call to action, reminding everyone that knowing CPR can be the difference between life and death. We have been hearing horror stories about sudden cardiac arrests in the news, on the internet, and even among friends and family. The team has been researching this campaign for over a year, gathering data and stories that drove home the urgency of spreading awareness. Our goal was to inspire action, not just viewership.” 

Manesh further added, “The journey of bringing this communication piece to life was deeply personal for our team. The data and statistics we have collected are nerve-wracking, and we felt something needed to be done urgently. We wanted the audience to not just watch but to feel the urgency and importance of CPR. Every shot and story was crafted from real-life incidents to evoke an emotional connection, immersing the audience in the gravity of the situation. We hope to inspire people to recognise the importance of this simple, life-saving skill and take a step towards making the country CPR-ready. We’re not just sharing stories—we’re encouraging action over helplessness.” 

Dipshika Ravi, VP Creative & ECD, LS Creative at LS Digital, echoed this sentiment, stating, “The Missing Beat’ is not just a campaign designed to touch hearts; it’s about teaching people how to save a life when the heart stops beating. It took months of conversations with CPR survivors, medical experts, and professionals to fully understand the process and convey it effectively. For us, this campaign’s success will not be measured by views or reach, but by the lives it can potentially save. If we manage to save even two lives by equipping people with this crucial skill, that’s the real win. Performing CPR doesn’t require certification, so through this initiative, we urge everyone to learn CPR, this life-saving technique and help push the current awareness rate beyond 2%.” 

Nishant Patil, AVP2 & ECD Design, LS Creative at LS Digital, added, “The four protagonists in this story reflect real-life situations we see around us, highlighting a hard-hitting truth: survival after cardiac arrest is rare, but CPR given at the right time can make all the difference and you will see that in coming alive in the visualisation of the film. Many of us have lost loved ones to sudden cardiac arrest and felt helpless to help. ‘The Missing Beat’ aims to change that by teaching people how to perform CPR in those critical moments, through compelling storytelling. As the brand says, we can’t fill the void left by loss, but we can certainly empower those around us. This is the first phase of the campaign, and we plan to amplify the message on multi-platforms.”

A Lifesaving Movement

With LS Digital’s innovative storytelling and HDFC Life’s commitment to public welfare, ‘The Missing Beat’ goes beyond traditional awareness campaigns. The film serves as a wake-up call to every individual, urging them to learn CPR and be ready to save lives when it matters most. Launched ahead of World Heart Day, this initiative highlights how crucial it is to be prepared for heart-related emergencies.

HDFC Life, with its strong track record of covering 6.6 crore lives and a 99.5% claim settlement ratio in FY24, continues to reinforce its commitment to not just financial security, but also to public health and safety through initiatives like this. LS Digital, as a creative partner, has further solidified its role in driving impactful social campaigns that resonate with people on a deeply emotional level.

The film was produced by Boathouse Media and Directed by Devik Rathod.

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