With the rising crime rate in urban areas, Locks by Godrej emphasises the need for heightened home safety. According to the National Crime Records Bureau (NCRB), India’s crime rate in 2024 was 445.9 per 100,000 people; theft was the most common crime. Implementing effective safety measures has become essential. To make home safety accessible for all, Locks by Godrej introduces the My Home Safety Plan, a two-part initiative designed to strengthen safety for families. The plan includes a complimentary, expert-led Home Safety Checkup to identify vulnerabilities and provide tailored solutions, and My Home Safety Quotient, an online tool offering personalized safety scores and actionable suggestions. This is complemented by the launch of the Advantis IoT9 smart lock, crafted with Indian households in mind.

Highlighting the significance of Home Safety Day, Mr. Shyam Motwani, EVP & Business Head, Locks & Architectural Fittings & Systems, Godrej & Boyce, said, “In the past three years, we have completed close to 1.5 lakh home safety checkups across 3,500 pin codes, resulting in a 25% increase in safety adoption rates. These assessments uncovered significant safety gaps, emphasizing the need for accessible and reliable solutions that families can trust. This year, we reaffirm our commitment to the ‘Har Ghar Surakshit’ mission, dedicated to raising home safety awareness nationwide. The launch of first-of-its-kind Advantis IoT9 smart lock exemplify our commitment to technology and efforts to make Indian homes safer. The innovative ‘Fear is Good’ campaign is aimed to further communicate the importance of staying safe at home. Through continuous innovation, engagement, and a proactive approach to safety, Locks by Godrej is empowering households to confidently face future safety challenges.”

The newly launched Advantis IoT9 is Godrej’smost advanced and one-of-a-kind addition to its smart lock range, featuring state-of-the-art, futuristic home safety technology tailored to Indian households. This next-generation smart lock offers nine advanced modes of access, including wearables, mobile NFC, Wi-Fi, biometric, Bluetooth, and RFID card access, making it the most versatile and comprehensive solution in the market.

In line with Godrej’s focus on data safety, all data is encrypted and stored on secure Indian servers, ensuring absolute privacy and uncompromising reliability.

Key features of Advantis IoT9 include:

• Nine modes of futuristic access, such as wearables, mobile NFC, Bluetooth, Wi-fi, biometric, RFID card, remote control, password/pin code, and mechanical override
• This lock can be opened from anywhere across the globe.
• Voice Guidance in English, Hindi, and regional languages for exceptionally easy setup and commands.
• A log of locking/ unlocking, called audit trail, can be accessed through the mobile app.
• Seamless integration can be used to give voice commands using Alexa or Google Homes
• Time Limited Password (PIN) can be generated through the mobile app to access the lock for limited time duration.

The innovative ‘Fear is Good’ campaign challenges the common belief that “it won’t happen to me,” advocating instead for a positive approach to caution that empowers Indian households to prioritize safety daily. With renowned actor Makarand Deshpande as the campaign ambassador, Locks by Godrej is driving home the message that awareness, coupled with the right tools, can protect loved ones and property.

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Bengaluru – October 29 2024 – Locks by Godrej, a business of Godrej & Boyce and part of the Godrej Enterprises Group, has been a trusted name in home safety for over 127 years. In line with its commitment to innovation and technology, the brand is setting its sights on 20% growth, outpacing the projected 14% market growth, by focusing on smart home integration, design-led solutions, and expanding its market presence.

Driven by significant investments in technology and local manufacturing, Locks by Godrej is well-positioned to meet the evolving needs of Indian consumers. The company’s growth strategy emphasizes expanding its portfolio of smart digital locks while enhancing local production through automation and innovation.

Shyam Motwani, Business Head, Locks and Architectural Fittings and Systems Business, Godrej & Boyce, commented on the company’s growth plans: “We are targeting 20% growth by leveraging our ‘Make in India’ philosophy and focusing on smart solutions that enhance home safety. Our commitment is to deliver reliable, innovative, and affordable safety products that cater to the diverse needs of families across the country.”

Aligned with the national focus on ‘Make in India,’ the company has been investing significantly to build capabilities and capacity within its state-of-the-art manufacturing facilities. By combining world-class technology with advanced design, Locks by Godrej delivers safety solutions that meet global standards while contributing to the local economy.

Locks by Godrej offers a wide range of advanced safety products, including upcoming IoT-enabled digital locks and biometric systems designed to seamlessly integrate into modern homes. The brand’s design-led approach focuses on user-friendly, secure, and aesthetically pleasing solutions for tech-savvy and design-conscious consumers.

With the Indian home safety market valued at Rs 6,700 crore and expected to grow to Rs 10,000 crore by 2027, Locks by Godrej is poised to capitalize on this demand through its expanding range of smart safety products, catering to both premium and mass-market segments. The company remains committed to making cutting-edge safety technologies accessible to consumers in both urban and semi-urban areas.

As Locks by Godrej continues to lead the way in home safety, it remains dedicated to providing reliable, tech-driven, and affordable safety solutions that secure homes across India.

The post Locks by Godrej Enterprises Group continues to lead in home safety with trusted Made-in-India Innovations appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, September 3, 2024: Godrej Locks & Architectural Fittings and Systems, a leading name in home safety under the Godrej & Boyce umbrella, has announced its strategic partnership with Sony LIV as the Official Safety Partner for the iconic game show Kaun Banega Crorepati (KBC) Season 16, hosted by the legendary Mr. Amitabh Bachchan.

Shyam Motwani, Business Head, Locks & Architectural Fittings and Systems, Godrej & Boyce, shared, “This partnership is a natural fit between two trusted brands that have been integral to Indian homes for decades. As KBC’s Official Safety Partner, we are not just reinforcing home safety but bringing our innovative digital locks into the spotlight, showing how they are essential to modern living.”

As the Official Safety Partner of KBC, Godrej Locks will be prominently featured throughout the show with strategic integrations, including the placement of Aston bands and a special segment where the ₹25 lakh winner will be personally presented with a Godrej Digital Lock by Mr. Amitabh Bachchan.

This partnership goes beyond brand visibility; it’s about aligning the values of KBC and Godrej Locks—both synonymous with trust and reliability in Indian households. By integrating Godrej’s cutting-edge safety solutions into the fabric of KBC, Sony LIV enhances the viewing experience, making it both entertaining and educational.

The brand invites everyone to join the conversation on home safety by engaging on social media and visiting stores to explore the latest in digital locks, with special offers making home safety accessible to all.

The post ‘Locks by Godrej’, Leaders in Keeping India Safe, Partners with Kaun Banega Crorepati Season 16 for a Safer Tomorrow appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.