The nationwide campaign is promoted across TV, digital, print, and outdoor platforms starting today 

Mumbai, July 29, 2025: Laxmipati Sarees, India’s largest and most beloved saree brand, has today announced its association with one of the biggest stars of Indian cinema—Rashmika Mandanna – as the face of the brand. Known for her pan-India appeal and magnetic screen presence, Rashmika brings fresh energy to a brand cherished across generations for its unmatched print quality and super-fine lightweight fabric. 

This iconic partnership launches with a nationwide campaign across TV, digital, print, and outdoor platforms starting July 29, 2025, celebrating the effortless elegance and cultural pride that Laxmipati Sarees represents. The campaign will also run ads on the India’s most iconic show Kyunki Saas Bhi Kabhi Bahu Thi, which starts tonight, aiming to capture the target audience on both TV as well as digital (JioHotstar) mediums.  

Link to campaign: https://www.youtube.com/watch?v=7Tu6QWU_2tA 

Rashmika Mandanna, expressing her joy, said: “Sarees carry so much more than just fabric — they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear — light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style” 

Mr. Sanjay Sarawagi, Managing Director of Laxmipati Sarees, said: “For four decades, Laxmipati Sarees has stood for trust, quality, and elegance. Our vision has always been to create sarees that combine heritage with everyday elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting deeply with today’s woman. Her grace and authenticity reflect everything our brand aspires to be.” 

Mr. Manoj Sarawgi, Director, Laxmipati Sarees, added: “This is a proud moment for us. Rashmika brings not just star power, but a natural warmth and relatability that our customers love. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”

“Rashmika brings an incredible blend of relatability and glamour, which aligns perfectly with Laxmipati’s appeal. Through this campaign, we’re not just showcasing sarees—we’re narrating the story of the modern Indian woman who embraces tradition with confidence and joy,”

Mr. Rakesh Sarawagi, Director, added. 

Mr. Shreyansh Baid, Founder of Shreyansh Innovations commented on the campaign: “This was a special campaign to craft. Laxmipati’s sarees are known for their lightness, fine fabric, and beautiful designs—we wanted to highlight that sensory elegance in every visual. Rashmika’s presence adds a celebratory warmth to the narrative, making the campaign aspirational and authentic at the same time.”

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