According to MarketsandMarkets, the Indian smart home market is projected to grow from USD 1.4 billion in 2020 to USD 6.4 billion by 2025, at a CAGR of 30.4%. As demand for intelligent, secure, and energy-efficient homes rises, enConnect—will enable homeowners to optimize energy consumption, enhance security, and personalize their living spaces through intelligent automation.

The enConnect platform integrates lighting, appliances, curtains, and more, allowing homeowners to control their living spaces through touch, a mobile app, or voice commands. Built with robust cybersecurity measures and energy-efficient technology, it ensures a secure, intuitive, and future-ready home automation experience.

“The demand for simple, intuitive, and user-friendly smart home solutions is rapidly increasing in India,” said Naresh Kumar, COO, Lauritz Knudsen Electrical and Automation. “With enConnect, we are addressing this market need by offering a sophisticated yet accessible home automation platform. Our goal is to make modern, connected living a reality for all homeowners, ensuring seamless integration, enhanced security, and energy efficiency.”

He further added, “We envision a future where technology seamlessly integrates into daily life, enhancing comfort and simplifying routines. With this launch, we are not just introducing a product—we are redefining modern living. This platform offers homeowners effortless control, advanced cybersecurity, and a truly seamless user experience.”

Key Features of the enConnect Smart Home Platform:

• Seamless Integration: Effortlessly connect and control a wide range of devices, from lighting and appliances to curtain and more
• Personalized Control: Customize your home environment with tailored settings and automation.
• Enhanced Convenience: Manage your home from anywhere, anytime, using touch, a mobile app, or voice commands.
• Advanced Data and Cybersecurity: Enjoy peace of mind knowing your data and privacy are protected with robust security measures.
• Intuitive Interface: Experience a user-friendly platform designed for ease of use and effortless navigation.

·         Create Scenes and Schedules: Automate your daily routines and desired scenarios with single click or voice command

·         Modular and retrofit solution:  The enConnect Modular concept provide retrofit solution which enable customers to switch from conventional switches to Smart Home Automation.

Lauritz Knudsen is committed to empowering homeowners with innovative solutions to create truly smart and connected living spaces, driving the future of modern home automation and leading this transformation with cutting-edge technology.

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·         The campaign focuses on narrating the inspiring story of Lauritz Knudsen and its significant contribution to India’s growth and progress.

·         Link to the TVC – https://youtu.be/MwZZqOcHCzI?si=OAyrqZHc0jV8k1gL

April 4^th , 2025 – Bengaluru: Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), the leader in the Indian electrical and automation industry, recently launched its new integrated marketing campaign featuring Mumbai Indians and its players. Marking a significant milestone in their strategic partnership with Mumbai Indians—one of the most celebrated and successful cricket franchises— Lauritz Knudsen has rolled out a new TV Commercial which highlights the strong contribution made by the brand to India’s progress, weaving a narrative that connects technological innovation with sporting excellence.

The campaign reinforces Lauritz Knudsen’s position as ‘India’s Favourite Switchgear’ brand, showcasing its pivotal role in powering India’s infrastructure—from airports and stadiums to metros and beyond. As the Principal Partner of Mumbai Indians, Lauritz Knudsen is leveraging  cricket’s massive audience through compelling storytelling. Led by a TVC, the integrated campaign aims to increase brand familiarity across India while reaffirming Lauritz Knudsen’s category leadership.

Titled ‘Who am I?’  the TVC features Mumbai Indians’ star players— Rohit Sharma, Hardik Pandya and Suryakumar Yadav (SKY).

Deepak Sharma, Zone President, Greater India, MD & CEO of Schneider Electric India, said, “Our new ad film with Mumbai Indians’ star players brings to life the perfect parallel between cricket excellence and technological innovation. Sport is a powerful force that unites people through passion, resilience, and excellence—qualities that define Lauritz Knudsen’s legacy. As we launch this campaign, we celebrate the synergy between high-performance sports and high-performance solutions for an emergent, bold India.”

Naresh Kumar, COO of Lauritz Knudsen, added, “We are driven by a commitment to innovation, safety, and partnership—values that resonate deeply with the world of sports. Just as athletes rely on precision and reliability to achieve excellence, our electrical solutions empower businesses and homes with cutting-edge technology that ensures safety and efficiency. This campaign reflects our dedication to being a trusted partner in India’s evolving landscape, delivering solutions that are as enduring as the spirit of competition.”

Rajat Abbi, Vice President, Marketing, Greater India, Schneider Electric, commented, “Our partnership with Mumbai Indians’ is more than a marketing initiative—it’s a narrative that bridges the worlds of sports and technology. The campaign showcases the strong contribution made by Lauritz Knudsen to India’s resilient growth through its technologically advanced solutions, narrated in a lighthearted manner by Mumbai Indians star players”

The campaign has been developed by Saatchi & Saatchi India, part of Publicis Groupe India Through an engaging storytelling approach, the campaign bridges the gap between corporate history and contemporary brand positioning, showcasing how Lauritz Knudsen’s legacy of innovation continues to drive technological advancement in India’s electrical and automation landscape.

Lauritz Knudsen Electrical and Automation is a part of the Schneider Electric group in India.

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• Aims to empower over 25K+ farmers with smart, and efficient solutions to optimize resources.
• Introduces the state-of-the-art SMARTCOMM Irrigation Management System to monitor and control farms remotely.
• Commits to driving sustainable agriculture with a focus on ‘Per Drop more Crop’ and other eco-friendly innovations.

Bengaluru, March 28^th, 2025 – New Delhi: Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), a leader in the Indian electrical and automation industry, today launched a series of pioneering solutions for empowering the agriculture sector in the country. Focused on driving energy efficiency and cost optimization, Lauritz Knudsen’s innovative products and solutions are designed to transform the way Indian farmers operate, optimizing resources, increasing productivity, and enhancing output.

Innovating with Smart Automation in Agriculture

This latest suite of advanced solutions will tackle the challenges of modern farming powered by the enhanced SMARTCOMM Irrigation Management System (IMS). SMARTCOMM IMS is an intelligent, automated system that enables farmers to remotely monitor and control their farms via user-friendly dashboards or mobile apps. This technology provides end-to-end automation, enabling seamless irrigation and fertigation, reducing water wastage, and improving crop yields.

Naresh Kumar, COO, Lauritz Knudsen said, “At Lauritz Knudsen, we are committed to driving the future of agriculture in India. Our solutions are designed to empower farmers with connected, automated systems that enhance productivity, reduce water wastage, and contribute to sustainable farming practices. We believe that by bringing the benefits of technology to rural India, we can help create a more prosperous and sustainable future for farmers, aligning with the vision of a ‘Viksit Bharat’.

Farmers often struggle with the timing of irrigation, and our automation solutions effectively address this challenge. Our technology allows farmers to manage irrigation conveniently from their homes or mobile devices.

Our vision is to empower over 25,000 farmers transition from conventional farming to automated, precision agriculture within the next few years, covering an additional 120,000 hectares of irrigated land.“

Sustainable Solutions for India’s Agricultural Future

The offerings go beyond just automation; focusing on outcome optimization. Through IoT-sensor-based operations, farmers can efficiently manage water and fertilizer inputs based on real-time soil and weather data, ensuring accuracy, cost savings, and reducing environmental impact.

Furthermore, Lauritz Knudsen’s focus on renewable energy is paving the way for sustainable farming.  Solar-powered irrigation systems further promote renewable energy adoption, reducing dependence on traditional sources while enabling cleaner, more efficient farming practices.

These innovations also contribute to key United Nations Sustainable Development Goals (SDGs), such as clean water and sanitation, affordable and clean energy, climate action, and sustainable communities.

With over seven decades of experience in India, Lauritz Knudsen has  revolutionised Indian agriculture with cutting-edge irrigation, aquaculture, and farm automation solutions. The agriculture vertical of Lauritz Knudsen has already impacted over 2.5 million people annually, is now leading the way with connected, automated, and energy-efficient solutions tailored for India’s farmers. These products are part of Lauritz Knudsen’s larger vision of promoting inclusive prosperity and supporting India’s “Viksit Bharat” mission.

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21^st Bengaluru, February 2025: Lauritz Knudsen Electrical and Automation (formerly known as L&T Switchgear), a leader in the Indian electrical and automation sector, has partnered with the Uttar Pradesh Jal Nigam (U) for Maha Kumbh 2025 in Prayagraj.

The company’s cutting-edge smart controllers have been deployed to ensure a reliable, remotely operated water supply system, enabling seamless distribution of water to millions of pilgrims at the Maha Kumbh without manual intervention in high-density areas. Additionally, the company has installed power quality improvement solutions to optimize efficiency. These controllers and products facilitate the extraction of clean water for the needs of pilgrims, including drinking and personal use. This innovative setup will be vital in maintaining a consistent and reliable water supply during the ongoing ‘Mela.’

In another development to bolster water infrastructure in the state, Lauritz Knudsen successfully showcased the reliability and advanced capabilities of its switchgear solutions to the Uttar Pradesh Irrigation Department.

Commenting on the partnership, Deepak Sharma, Zone President, Greater India and MD and CEO, Schneider Electric India said, “Lauritz Knudsen’s impact in Uttar Pradesh extends beyond the Maha Kumbh project. As India marches towards ‘Viksit Bharat 2047,’ Lauritz Knudsen remains at the forefront of the energy and automation revolution, strengthening the country’s infrastructure with cutting-edge technology. Through projects of this stature and strategic collaborations with key government departments, the company continues to play a pivotal role in India’s journey towards a smarter and more resilient future.”

Naresh Kumar, COO, Lauritz Knudsen Electrical and Automation, said “The UP-Irrigation Department, a key stakeholder with an installed base of over 34,000 submersible pump units across the state, has been leveraging Lauritz Knudsen’s smart solutions to enhance pump protection and reduce motor failures. This deployment has resulted in a 60% reduction in motor burnouts, significantly improving operational efficiency and prompting the department to plan further MCCB procurement in the first quarter of 2025.”

Vikrant Singh, Executive Engineer, UP Irrigation Department, Government of Uttar Pradesh, said, “We are happy to have partnered with Lauritz Knudsen Electrical & Automation, one of India’s leading electrical companies, which is a testament to our commitment to leveraging advanced technology for sustainable water management. Our endeavour was to enhance the infrastructure needed for irrigating farms and exemplify our focus towards improving operational efficiency across Uttar Pradesh’s irrigation systems. The significant reduction in motor burnouts underscores the impact of innovative solutions in safeguarding our resources and ensuring seamless service.”

Satish Kumar, Assistant Engineer, UP Jal Nigam (Urban), Prayagraj, said, “We are highly satisfied with the performance of Lauritz Knudsen Electrical and Automation’s products. Their products performance has led to the delivery of advanced technology for sustainable water management. The UP Jal Nigam team’s endeavour is to enhance the infrastructure required for such a monumental event while improving operational efficiency across Uttar Pradesh’s water supply systems.”

Lauritz Knudsen Electrical and Automation is a part of the Schneider Electric group in India.

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