Creating Tangible Global Pathways for Indian Agencies

At the heart of this collaboration is a commitment to deliver meaningful, practical benefits to India’s creative, advertising, communications, and marketing ecosystem.

The first initiative of this partnership actively helps the Indian creative community take their work to the global stage. Kyoorius will sponsor 50% towards entry fees to the 2026 Clio Awards for all entrants of the 2025 Kyoorius Creative Awards and 2025 Kyoorius Design Awards.

“Partnering with the Clios allows Kyoorius to strengthen its presence as a friend to the industry, by continuing to open doors for Indian agencies and creators,” said Rajesh Kejriwal, Founder and CEO of Kyoorius. “This is not just about awards. It’s about building real bridges between India and the global creative ecosystem, and ensuring India’s best work gets the visibility and recognition it deserves.”

“India is one of the most dynamic and influential creative markets in the world,” said Nicole Purcell, CEO of Clios. “Partnering with Kyoorius enables us to strengthen our long-term commitment to the region, engage more meaningfully with the Indian creative community, and expand opportunities for their work to be celebrated globally-across the Clios and through our owned platforms, including Muse and Ads of the World by Clios.”

Beyond Awards: A Long-Term Vision

The collaboration is designed to extend well beyond awards, trophies and ceremonies. Over time, the Clios and Kyoorius will explore opportunities across platforms and initiatives, ranging from learning and talent development to thought leadership and global exchange, creating pathways that bring the Indian industry closer to the international creative community shaped by the Clios.

What This Means for India’s Creative Industry

At a time when Indian agencies, brands, and creators are producing work of growing global relevance, the Clios–Kyoorius partnership provides:

• Global benchmarking for Indian creative and effectiveness work
• Increased international visibility for Indian ideas and talent
• Credibility and rigour through globally aligned judging systems
• Concrete pathways for Indian winners to participate in global awards
• A stronger bridge between India and the world’s creative capital

This partnership signals a clear intent: to ensure that Indian creatives and creativity is not only celebrated locally, but recognised, respected, and rewarded on the global stage.

Expect more announcements in the weeks to come.

The post Kyoorius and the Clio Awards Announce Strategic Partnership to Elevate Indian Creativity to the Global Stage appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

View all winning work at kca.kyoorius.com

26^th May 2025, Mumbai: Kyoorius announced the winners of the 2025 Kyoorius Creative Awards, presented by ZEE, today at the awards night held at Mumbai’s Jio World Convention Centre amidst an audience of over 1500 professionals from India’s marketing & communications industry.

Seven standout entries rose as nominees for the rare and revered Black Elephant, the highest honour at the Kyoorius Creative Awards. While the award remained elusive this year, each nominee was recognised with a Baby Black Elephant. These nominees are:

●        “Best Birthday Gift” for Pran Foods | Tasty Treat by Grey Bangladesh

●        “Beta Stayfree Le Aana” for Kenvue | Stayfree by DDB Mudra Group

●        “Dabba Savings Account” for ESAF Small Finance Bank by McCann Worldgroup India

●        “Desi Oon” for Centre for Pastoralism by Studio Eeksaurus Productions

●        “Nature Shapes Britannia” for Britannia Industries by Talented

●        “Write for Rights” for Mumbai Press Club by Famous Innovations

●        “Neeraj” for Samsung by LoudMouth Film

Kyoorius also celebrated living legend and a true giant of Indian advertising, Piyush Pandey, with the Master of Creativity award. A name that needs no introduction, Pandey has shaped the way India thinks, feels and communicates through ideas that have stood the test of time. The award honours his unmatched ability to tell stories with heart, humour and deep cultural understanding. Instituted in 2018, the Master of Creativity award recognises individuals who have continually inspired the industry and raised the bar for creative excellence.

This year, Kyoorius received over 4000 entries from over 500 entrants, the highest ever in history. 1124 entries made it to the First List after the first round of judging.

514 entries emerged as winners of the Baby Elephant. A total of 60 unique agencies, 177 campaigns, and 116 brands were awarded Baby Elephants.

Out of the 514 Baby Elephants, only 166 entries were awarded Blue Elephants. A total of 37 unique agencies, 80 campaigns, and 62 brands took home Blue Elephants.

Here are all the brands that took home the Blue Elephant/(s):

Adani Group | Adani Green Energy, Amazon India, Amazon India | Amazon Prime Video, Apollo 24/7, Apple, Archian Foods | Lahori Zeera, Asahi India Glass | AIS, Asianet, Axis Bank, Bennett, Coleman & Co. Ltd. | Times Of India, Britannia Industries | Britannia Marie Gold, Britannia Industries | Britannia Treat Croissant, Britannia Industries Ltd, Buckaroo India | Buckaroo Footwear, Centre for Pastoralism, Colgate-Palmolive India, Def Jam Recordings | Hanumankind, DSP Mutual Fund & Falco Robotics, Duolingo, Emcure | Galact, ESAF Small Finance Bank, Finolex Group, Flipkart, Franklin Templeton Mutual Funds, Grasim | Birla Opus, Hardcastle Restaurants | McDonald’s India, HUL | Clinic Plus, Instamart, ITC Foods | Sunfeast Mom’s Magic, ITC Savlon, KCA24, Kenvue | Stayfree, Krafton India | BGMI, Linc | Pentonic, Mondelez India | Bournvita, Mondelez India | Cadbury 5 Star, Mondelez India | Cadbury Bournville, Mondelez India | Cadbury Dairy Milk, Mumbai Press Club, MyMuse India, National Payments Corporation Of India, Nestle India | Kit Kat, P&G India | Ariel, PepsiCo | Pepsi, Petfully Yours, Pidilite | WD40, Pran Foods | Tasty Treat, Reliance General Insurance, Reliance Retail | Zivame, RPG Group | CEAT, Samsung, Sporta Technologies | Dream11, Steadfast Stationary, Swiggy, The Coca-Cola Company, The Coca-Cola Company | Coca-Cola, Titan Company Ltd | Titan Eye, Ultraviolette Automotive, Urban Company, Veeba | Wok Tok, Volvo Cars India, Wakefit Innovations

3 entries were awarded Purple Elephants as part of the Zee Equality Award.

All winning work is available to view at kca.kyoorius.com

“Massive congratulations to all the winners! From time-honoured legends to fearless young disruptors, what truly stood out this year was the incredible spectrum of brands that stepped up. And the work? It mirrored that energy and diversity. At Kyoorius, we’ve always believed in championing pure, honest creativity, no rankings, no politics, just the work. That’s the soul of the Elephants. And that’s why they still matter deeply to the industry,” said Rajesh Kejriwal, founder and CEO of Kyoorius.

Awards By Kyoorius do not follow a hierarchical structure – there are no golds, silvers or bronze medals. Instead, only the work that deserves recognition wins an Elephant.

The Kyoorius Creative Awards 2025 was presented by ZEE, with Luxury Experience Partner Glenmorangie and is supported by Indian Creative Women. The Spotlight partners were The Hindu and Tribes Group. The venue was the Jio World Convention Center, Mumbai.

The post Kyoorius Announces Winners At The Kyoorius Creative Awards 2025 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The Kyoorius Creative Awards has built a reputation and credibility for its rigorous and impartial judging process, ensuring that only the most deserving work is honoured.

Each jury member is carefully selected for their expertise, experience, and commitment to pushing the boundaries of creativity.

Rajesh Kejriwal, Founder and CEO of Kyoorius, said, “The Kyoorius Creative Awards have always stood for integrity and creative excellence. We take the time to get the jury right, ensuring an inclusive panel that truly represents the breadth of talent in the industry. With diverse perspectives coming together, we’re excited to see how this year’s jury upholds our commitment to recognising work that truly leaves its mark.”

Here’s the list of the overall jury, by the disciplines they’ll be judging:

Integrated, Commerce, Media, PR, B2B:

Prasoon Joshi, Chairperson, McCann Worldgroup

Sandipan Bhattacharyya, CCO – SA & Managing Director – India, Grey Worldwide India Pvt Ltd

Hephzibah Pathak, Executive Chairperson, Ogilvy India

Vikram Pandey, CCO, Leo India

Kavita Chaturvedi, Chief Operating Officer – Snacks, Noodles & Pasta, ITC Foods Division

Theresa Ong, Head of Creative Shop, SEA & India, Meta

Aalap Desai, Co-Founder & CCO, tgthr

Gautam Reghunath, Co-Founder & CEO, Talented

Prajato Guha Thakurta, Co-Founder & CCO, Manja

Branded Content, Gaming, Direct, Experimental:

Paul Nagy, CCO – APAC, VML

Jung A Kim, CCO, Innocean Worldwide

Vasudha Misra, President, MullenLowe Lintas Group

Umma Saini, CCO, Schbang

Shriram Iyer, Co-Founder, ZeroFifty Mediaworks

Giamaria Fernandes, NCD – West, Dentsu Creative Webchutney

Pallavi Chakravarti, Founder & CCO, Fundamental

Hemant Sharma, Executive Creative Director (Copy), Ogilvy India

Kali Sayak Mukherjee, Creative Marketing Head, Amazon Prime Video India

Digital + Social + Tech, Digital Craft:

Rajdeepak Das, CCO Publicis Groupe SA & Chairman, Leo, SA

Binaifer Dulani, Creative & Founding Partner, Talented

Julie Jihyun Kang, CEO & Managing Partner, Serviceplan Korea

Kartikeya Tiwari, Digital Creative Partner, FCB Group India

Shikha Gupta, Independent Creative Director, Self Employed

Ajeet Shukla, NCD, Dentsu Creative Webchutney West

Pooja Ambulkar, Creative Director, Accenture GN Song

Sidharth Singh, Sr Manager – Countlines & Gifting, Mondelez India

Soven Mandal, ECD, Mediamonks India

Film, Broadcast:

Kainaz Karmakar, CCO, Ogilvy India

Swati Bhattacharya, Global Head, Godrej Creative Lab

Kalpesh Patankar, Group Chief Creative Officer – VML India, VML

Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions

Garima Khandelwal, Founder and Creative Director, BusyPeople

Mayuresh Dubhashi, CCO, FCB India

Roshni Kavina, NCD, Saatchi & Saatchi India

Sumeli Chatterjee, Category Head, Sparkling Flavours, India & Southwest Asia, The Coca Cola Company

Veronica Copestake, Creative Director, DDB Aotearoa

Film Craft:

Ashish Khazanchi, Managing Partner & CCO, Enormous

Rahul Mathew, CCO, DDB Mudra Group

Afshan Hussain Shaikh, Director & Founder, Not Bad Films

Akanksha Seda, Director, Good Morning Film

Shirsha Guha Thakurta, Founder & Director, Oink Films

Surya Balakrishnan, Co-Founder & Director, Footloose Films

Aakash Bhatia, Co-Founder & Director, LoudMouth

Dilshara Jayamanna, CCO & Film Director, DEFY

Rajay Singh, Film Director & Founder, Think Tank Group of Companies (S.E.A)

Press, Outdoor, Radio + Audio, Regional, Industry Craft:

Surjo Dutt, CCO, Dentsu Creative India

Mayur Hola, VP Brand, Swiggy

Raj Kamble, Founder & CCO, Famous Innovations

Suchitra Gahlot, NCD, FCB Ulka

Shruthi Subramaniam, Sr. Creative Director, BBDO India

Chockalingam S, Co-Founder & Director, Opn Advertising Pvt Ltd

Nilay Moonje, Creative Head & ECD, Sideways

Yash Kulshresth, Co-Founder & CCO, ^a t o m network

Yash Modi, Copywriter & Senior Creative Director, VML

Health & Pharma:

Geet Rathi, Independent Creative Director and Design Director, Self Employed

Praful Akali, MD, Medulla Communications

Juneston Mathana, ECD, Ogilvy

Lyndon Louis, ECD, McCann Health India

Sachin Talwalkar, CCO, Havas Life India

Creativity for Good, ZEE Equality Award:

Anupama Ramaswamy, Jt MD & CCO, Havas Creative India

Manish Bhatt, Founder Director, Scarecrow M&C Saatchi

Asha Kharga, Chief Customer & Brand Officer and Member of the Group Executive Board, Mahindra Group

Harshada Menon, ECD, DDB India

Oindrila Roy, Managing Director, Publicis India

Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India

Yatnesh Pandey, VP-Marketing, Greenply Industries Limited

Judging is set to begin on 24 April 2025. The winners will be ann

The post Kyoorius Announces Jury for Kyoorius Creative Awards 2025 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

“Achievements, merit, credibility and integrity are just some of the factors that help us curate our Chairs and Co-Chairs. These individuals have created breakthrough work, set new benchmarks, and know what it takes to push the industry forward. With their expertise, every entry will be judged with the insight, rigour, and respect it deserves” said Rajesh Kejriwal, Founder CEO of Kyoorius.

The role and responsibility of the Chairs and Co-Chairs will be to lead their respective juries by setting the tone and standards for the judging process, and ensuring that the jury adheres to the judging criteria. They will strive towards fairness in deliberations, and to reflect the essence of the Kyoorius Creative Awards: each work gets judged on its own merit.

The Chairs and Co-Chairs for the 2025 Kyoorius Creative Awards are:

Integrated, Commerce, Media, PR, B2B:

Chair: Prasoon Joshi, Chairperson, McCann Worldgroup

Co-Chair: Sandipan Bhattacharya, CCO – SA & Managing Director – India, Grey Worldwide India Pvt Ltd

Branded Content, Gaming, Direct, Experimental:

Chair: Paul Nagy, CCO – APAC, VML

Co-Chair: Jung A Kim, CCO, Innocean Worldwide

Digital + Social + Tech, Digital Craft:

Chair: Rajdeepak Das, CCO Publicis Groupe South Asia & Chairman, Leo, South Asia

Co-Chair: Binaifer Dulani, Creative &  Founding Partner, Talented

Film, Broadcast

Chair: Kainaz Karmakar, CCO, Ogilvy India

Co-Chair: Swati Bhattacharya, Global Head, Godrej Creative Lab

Film Craft:

Chair: Ashish Khazanchi, Managing Partner & CCO, Enormous

Co-Chair: Rahul Mathew, CCO, DDB Mudra Group

Press, Outdoor, Radio + Audio, Regional, Industry Craft:

Chair: Surjo Dutt, CCO, Dentsu Creative India

Co-Chair: Mayur Hola, VP Brand, Swiggy

Health & Pharma:

Chair: Geet Rathi, Independent Creative Director & Design Director

Creativity for Good, ZEE Equality Award:

Chair: Anupama Ramaswamy, Jt MD & CCO, Havas Creative India

Co-Chair: Manish Bhatt, Founder Director, Scarecrow M&C Saatchi

The composition of each jury will be announced in the coming days. Judging for KCA 2025 begins on 24 April 2025, leading up to the awards night on 23 May 2025 at the Jio World Convention Centre, BKC, Mumbai.

Entries to the Kyoorius Creative Awards 2025 are currently open. For more details on categories, eligibility, submission guidelines, and key dates, visit kca.kyoorius.com.

The post Kyoorius Announces Jury Chairs and Co-Chairs for Kyoorius Creative Awards 2025 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Kyoorius Creative Awards invites entries from Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka, Afghanistan, and the Maldives, bringing together the most innovative work from across the region.

Entries are open until 17 April 2025.

Judging is set to begin on 24 April 2025. The awards will culminate at the 2025 Kyoorius Creative Awards Night on 23 May 2025 at the Jio World Convention Centre, BKC, Mumbai.

As Indian creativity continues to gain global recognition, it has become imperative for the Indian awards to evolve and reflect this growth. The expansion of the Kyoorius Creative Awards to South Asia is a natural step in acknowledging the shared cultural narratives, deep creative heritage, and dynamic industries across South Asia.

By fostering regional brand storytelling, the initiative aims to enhance the impact of campaigns across diverse markets while encouraging cross-border collaborations. It also seeks to push the boundaries of storytelling and brand engagement, reinforcing South Asia’s position as a global creative powerhouse.

“We’ve always believed in the power of creativity to transcend borders. By opening Kyoorius Creative Awards to South Asia, we’re embracing the incredible talent and ideas emerging from this vibrant region,” said Rajesh Kejriwal, Founder and CEO of Kyoorius.

The awards are streamlined into eight tracks:

●        Advertising

●        Regional Advertising

●        Craft

●        Experience & Engagement

●        Entertainment

●        Sector-Specific

●        Creativity for Good

●        The ZEE Equality Award (presented by Indian Creative Women [ICW])

Submissions are now open. For detailed information on rules, eligibility, jury, categories, submission guidelines, and more, visit kca.kyoorius.com

The post Kyoorius Creative Awards Expands into South Asia, Invites Entries from Across the Region appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Entrants have till 17 April 2025 to submit entries.

Judging is scheduled to begin 24 April 2025, and the awards will culminate at the 2025 Kyoorius Creative Awards Night on 23 May 2025, at the Jio World Convention Centre, in BKC, Mumbai.

Rajesh Kejriwal, Founder and CEO of Kyoorius, shared his vision for KCA25: “Since 2014, the Kyoorius Creative Awards have celebrated impactful creativity. With #LeaveYourMark, we aim to recognise work that sets new benchmarks, resonates deeply with the audience and delivers results.”

Kyoorius has also rolled out strategic updates designed to simplify and enhance the entrant experience. The awards are now streamlined into eight tracks: Advertising, Regional Advertising, Craft, Experience and Engagement, Entertainment, Sector Specific, Creativity for Good, and the ZEE Equality Award.

The ZEE Equality Award continues to be presented by Indian Creative Women (ICW).

Additions to the 2025 awards include the debut of the B2B discipline, celebrating exceptional business-to-business creativity, and a Humour sub-category across multiple disciplines, recognising the need to encourage the craft of wit in storytelling. The Use of AI category has also been updated to reflect its growing significance in creative work.

#LeaveYourMark has been developed in partnership with tgthr.

For detailed information about rules, eligibility, dates, jury, categories, submission guidelines, and more, visit kca.kyoorius.com

The post Leave Your Mark: Kyoorius Creative Awards 2025 Opens for Entries appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.