This investment aligns with JetSynthesys’ ambitious 20x revenue growth plan over the next six years as it prepares to scale across high-potential international markets and deepen its footprint in India. With a proven track record of creating innovative IPs, building cutting-edge platforms, and nurturing vibrant digital communities, JetSynthesys is increasingly becoming the partner of choice for global Media & Entertainment companies entering or scaling in India.

The company has reported an unaudited 15% Profit After Tax (PAT) for the last fiscal year—at a time when much of the Media & Entertainment industry is facing economic and structural challenges — underscoring its robust business fundamentals, sustainable growth model, and differentiated value proposition.

With a robust foundation built on an interconnected ecosystem, JetSynthesys is strategically expanding across high-growth verticals and global markets. The company plans to consolidate its leadership in India through targeted acquisitions and organic growth, while replicating its successful India playbook in key international regions—especially Japan, the US, UK, MENA, and Southeast Asia. With offices in Tokyo, San Francisco, Los Angeles, London, Abu Dhabi and Singapore, it is scaling infrastructure in game development, LiveOps, and publishing—leveraging deep Japanese expertise to power this next phase of growth.

Commenting on the strategic investment and the company’s growth vision, Rajan Navani, Founder and CEO, said: “This is a defining moment in JetSynthesys’ journey. We’re expanding from being a new age family office led company to an India first global platform, now open to world-class strategic and financial partners. With Krafton’s trust and shared vision, we’re accelerating our ambition to scale 20x over the next six years. This investment further fuels our mission to build culturally rooted, globally relevant digital experiences—deepening our leadership in India and expanding into key international markets through IP-led innovation, local partnerships, and strategic acquisitions.”

Speaking on the partnership, Sean Hyunil Sohn, CEO, Krafton, said: “We are excited to deepen our partnership with JetSynthesys and be part of this next phase of their journey. This investment aligns with our long-term belief in the potential of India as a global innovation hub in gaming and digital entertainment. JetSynthesys has consistently shown a forward-thinking approach to building meaningful digital IPs and platforms that resonate across geographies.”

JetSynthesys’ global growth playbook is anchored in a unique combination of community-driven engagement, proprietary technology platforms, and strategic collaborations. As a launchpad for international players entering India—and a creator of homegrown IPs ready to travel globally—the company is spearheading the next wave of India’s digital economy.

With this new chapter of strategic and financial partners, JetSynthesys is set to consolidate its leadership in India, replicate its success globally, and build enduring value across content, commerce, and culture.

The post JetSynthesys attracts Investment from Krafton to Power 20x Global Growth Vision appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

• BGMI Players can experience the Mahindra BE 6 starting January 16, along with themed items and rewards
• The collaboration offers BGMI players a chance to win a real BE 6 through an exclusive contest.

Bengaluru, January 15, 2025 – In a landmark partnership, that bridges the worlds of gaming and automotive innovation, KRAFTON India and Mahindra have joined hands to bring Mahindra’s Electric Origin SUV- BE 6 into the dynamic universe of BATTLEGROUNDS MOBILE INDIA (BGMI). This unique partnership offers consumers an immersive experience, aiming to captivate the aspirations of India’s young, tech-savvy audience.

With this first-of-its-kind collaboration, starting January 16, 2025, BGMI players will be able to interact with the, sporty and performance-driven Mahindra BE 6 within the game, bringing a new level of realism and excitement to the virtual battleground. Players can unlock a range of exclusive items inspired by the BE 6, including Suits like Quantum and Chrono Charge, and gameplay tools like Volt Tracer Gun, and Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan and more. Special missions during the collaboration will also reward players with unique prizes such as Mahindra Event Crates, Gifts and a chance to win real Mahindra BE 6.

“This collaboration marks a major milestone in KRAFTON India’s efforts to deliver truly immersive and localized experiences for Indian gamers”, said Seddharth Merrotra, Head of Business Development at KRAFTON India. “Mahindra, an iconic Indian brand known for innovation, and the BE 6 with its sporty and high-end tech, was a natural fit for BGMI’s futuristic and immersive universe. By integrating the BE 6 into BGMI, we’re not only bringing culturally resonant content to the game but also creating unique opportunities for our players to engage with the best of India’s innovation. Henceforth, setting a new benchmark in consumer engagement, captivating automotive and gaming enthusiasts alike. It further paves the way for many more groundbreaking updates as we continue to explore new ways to captivate our community.”

Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd., and Joint Managing Director, Mahindra Electric Automobile Limited added, “At Mahindra, we are redefining electric mobility with the BE 6. Built on our revolutionary INGLO architecture and powered by MAIA, the fastest automotive mind in the world, the BE 6 is crafted for those who thrive on thrill of adventure and innovation. Our collaboration with KRAFTON India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India’s vibrant, tech-savvy audience, delivering thrilling experiences.”

A Real-World Prize to Elevate Excitement

In a move that takes collaboration beyond the virtual world, KRAFTON and Mahindra are offering players a chance to win a real Mahindra BE 6 eSUV. Participants can enter by first completing the Mahindra BE 6 Exchange Centre missions to collect “Nitro Wheel” & redeem the “Mahindra Event Crate” followed by creating a short video (10–30 seconds) showcasing the BE 6 in BGMI and posting it on Instagram or YouTube. To qualify, players must tag BGMI’s and Mahindra Electric’s official accounts and use the hashtags #BGMIxMahindra and #UnleashTheCharge. This contest offers a thrilling opportunity for one lucky gamer to take home the electric SUV. Terms and conditions apply.

The post KRAFTON and Mahindra Join Forces to Redefine Virtual Engagement appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.