The company’s new corporate offices in Andheri, Mumbai, and Salt Lake, Kolkata, will serve as comprehensive business hubs, supporting critical functions, including sales, business development, technical pre-sales, service infrastructure, and human capital management. These facilities are essentially talent incubation platforms that bridge global technological expertise with local market potential.

Mr. Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India Pvt. Ltd., remarked on the strategic rationale behind this expansion and said, “These new corporate offices represent more than mere physical expansion. They are strategic command centres designed to accelerate our technological capabilities and deepen our engagement with the Indian market. These offices are engineered as innovation laboratories where global knowledge meets local potential. We are creating an employer value proposition that attracts top-tier technological talent by offering unprecedented opportunities for professional growth, cross-cultural learning, and technological innovation.”

Adding a global perspective, Mr. Shinichiro Oka, Executive Vice President & Executive Officer responsible for Corporate Human Resources, Corporate General Affairs, Corporate Secretarial, Crisis Management, and Precision Medicine Business at Konica Minolta, Inc., said, “India represents a transformative inflection point in Konica Minolta’s global strategy, offering not just growth but a potential redefinition of our global competitiveness. Our investment in Mumbai and Kolkata is a strategic bet that will act as the fulcrum for capturing emerging growth. Beyond expansion, this is a fundamental reimagining of our global technological architecture through the lens of Indian innovation.”

Complementing the operational strategy, Ms. Susmita Dutta, Chief Human Capital Officer, India, shared an exciting update on Konica Minolta India certified as “Great Places to Work” emphasizing on the talent and development aspect of this initiative. “With this geographical expansion, our new corporate branches will provide platforms for talent development, knowledge exchange, and professional growth. We are creating ecosystems that hone holistic development pathways that integrate technological skill-building, cross-functional exposure, and alignment with emerging digital transformation trajectories.”

The expansion runs in tandem with Konica Minolta’s global sustainability guidelines, with the new offices designed to minimize environmental impact and embody eco-conscious workspace principles. By establishing these robust operational centres, Konica Minolta aims to reinforce its position as a leading provider of technological solutions, bridging global expertise with local market insights and driving digital transformation across India.

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Supercharging the campaign’s “We Power Your Growth” stance, this partnership between Rohit Shetty’s beloved franchise and Konica Minolta’s 150-year legacy amplifies the brand’s innovative spirit through the film’s high-octane narrative of determination and excellence. The pre-release campaign ignited nationwide anticipation for the beloved franchise through a series of groundbreaking initiatives that captured imaginations and dominated social conversations.

The digital sphere exploded with the sensation of #IndiaPrintsOnKonicaMinolta, a social media phenomenon that took the internet by storm. Pushing technological boundaries further, immersing audiences in next-generation printing technology. The digital momentum accelerated with the launch of the scavenger hunt featuring the Singham Universe’s iconic backdrops, while a strategic countdown campaign kept audiences at the edge of their seats until the film’s release.

Mr. Katsuhisa Asari, Managing Director of Konica Minolta Business Solutions India Pvt. Ltd., stated, ” Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with ‘Singham Again,’ we’ve demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”

Mr. Mohit Kaval, Head of Marketing Communications & Brand Management, emphasized, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”

The CEO of Reliance Entertainment Studios, Mr Sameer Chopra, affirmed, “The synergy between Konica Minolta and ‘Singham Again’ demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”

The campaign’s impact has been nothing short of phenomenal, generating astronomical social media engagement. The ongoing contest series is an endeavour in customer engagement and has begun a new phase for brand-entertainment collaborations in the technology sector.

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