●     New campaign reinforces our legacy of innovation – paying homage to engineers and engineering

●     ‘Made in Kirloskar’ is a larger, multi-program initiative which will roll out over the following year      – uniting industry partners, stakeholders, government bodies, and Pune’s vibrant manufacturing      ecosystem

Bengaluru – December 11, 2025: Kirloskar Group, one of India’s oldest engineering conglomerates, today, unveiled a new initiative, “Made in Kirloskar” – as a celebration of engineers and engineering. This signals a shift in spirit, marked by the launch of a film that chronicles the pioneering impact of engineering innovation and the makers who have shaped the modern world.

The film pays homage to engineers everywhere, showcasing the feats that engineering has achieved over the centuries – centering the pivotal role it plays in the arc of global progress. The film makes a fundamental point – engineering matters. It drives nation‑building, powers progress and builds the foundation of the world we aspire to create. While this is a conversation that has not been part of the national discourse, it is emerging now at a pivotal moment as India rapidly advances to become one of the world’s fastest-growing economies.

More than just a spirit, ‘Made in Kirloskar’ is also being championed within the group as a larger initiative which will develop into several programs over the following year – partnering with industry peers, government and the local Pune community ecosystem.

Commenting on this campaign launch, Atul Kirloskar – Chairman of Kirloskar Oil Engines Ltd and Kirloskar Industries Ltd said: “Our founder believed that thinking has meaning only when it leads to making. That belief has guided us for over 135 years, shaping our machines, our ideas, and our growth. Engineers remain at the core of this journey, turning imagination into reality. ‘Made in Kirloskar’ is a spirit we proudly carry forward and that continues to drive our commitment to building a better future.”

“At Kirloskar, we have emphasized homegrown innovation—creating quality products that continue to power the nation. Manufacturing has always been at the heart of our identity, with engineers serving as the cornerstone of our success. Today, every 20 seconds, a Kirloskar product is sold, supporting farms, factories, cities, and communities globally. This film is our tribute to every engineer – the makers who have

built not just our companies, but our nation” said Rahul Kirloskar – Chairman Kirloskar Pneumatic Company Ltd and Kirloskar Ferrous Industries Ltd.

Since 1888, the Kirloskar companies have powered India’s progress—from fields and factories to cities and communities—giving the nation many of its firsts such as the iron plough, centrifugal pump, diesel engine, lathe, electric motor, and air compressors, each marking a pivotal moment in the country’s industrial revolution. Kirloskar Group’s spirit of ‘making’ took root in Pune, shaping the city into a dynamic manufacturing hub that has now grown into a vibrant centre for engineering and production, home to global automobile firms, ancillaries, industrial tools, supplies, and heavy engineering. The city’s transformation stands as a testament to their enduring impact — where the spirit of ‘Make In India’ lived long before the term was coined – and continues to thrive.

As we sharpen our global ambitions and step into our next transformative chapter of growth, this spirit of engineering and ‘making’ takes on even greater relevance. With industry being reshaped by emerging technologies, the our companies have always led with innovation and engineering excellence — with this spirit being the engine driving its vision for the future.

Brand Film: https://www.youtube.com/watch?v=VaUf2N2sNCU&feature=youtu.be

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At the core of this initiative is ‘Aapka Apna’, Arka’s refreshed brand identity, which reflects its commitment to building trust-based, long-term relationships with customers. Arka Fincap will continue focusing on its practice of transparent, responsive, and context-aware lending practices that understand and adapt to the realities of grassroots businesses.

“We are not just offering business loans. We are offering belief,” said Samrat Gupta, Managing Director, Arka Fincap Ltd. “Through ‘Aapka Apna’, we aim to continue with our focus on a credit culture that is rooted in trust, technology, and empathy”

The new loan offerings are designed to simplify access to finance through features such as 24-hour disbursal for eligible customers, interest-saving options through prepayment flexibility, and dedicated relationship managers for personalized support. Arka’s policies are locally contextualized, taking into account the geographic and economic nuances of the markets it serves. Additionally, customers are encouraged to maintain healthy credit behaviour through performance-based rewards for timely repayments.

“Our 3-3-3 strategy—3x AUM, 3% ROA, and less than 3% GNPA by FY30—is not just a growth plan; it’s a blueprint for sustainable and inclusive impact,” said Anand Bang, Chief Executive Officer, Arka Fincap Ltd. “With strong governance, data-driven credit decisions, and a customer-first mindset, we are building a next-generation retail credit platform.”

Parminder Multani, Chief Business Officer – Secured Retail Lending at Arka, noted that the company’s goal is to solve real-world business problems, not just deliver financial products. “Our approach combines speed, personalization, and relevance to empower entrepreneurs to succeed on their own terms,” he said.

Arka’s retail lending operations are supported by an ambitious expansion plan. The company aims to open over 100 branches across Maharashtra, Gujarat, Rajasthan, Tamil Nadu, Andhra Pradesh, Karnataka, and Odisha by the end of FY25. This footprint is expected to double in FY26, strengthening Arka’s presence in underserved markets and reinforcing its focus on inclusive financial growth.

The post Arka Fincap Launches Secured Retail Lending Platform Backed by ‘Aapka Apna’ Customer Commitment appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.