The campaign uses relatable scenarios to address the social stigma & embarrassment that often accompany falling victim to online scams

Mumbai, India, (December 2024) – Indian Bank has launched an innovative digital campaign titled ‘Khabar Nahi, Khabardar Bano’ to educate customers about the growing threat of cyber frauds and empower them with preventive measures. Conceptualized by Goldmine Advertising, the bank’s Digital Agency on Record, the campaign uses relatable scenarios to address the social stigma and embarrassment that often accompany falling victim to online scams.

With the rise in digital transactions across India, cases of cybercrime and payment fraud have become increasingly prevalent. Through this campaign, Indian Bank aims to create awareness about different types of fraud while equipping customers with practical tips to safeguard themselves. This series of engaging films highlights various cyber threats and underscores the importance of vigilance in the digital age.

Imran Khan Hanafi, Group Creative Director at Goldmine Advertising shared, “Each film delves into a specific type of fraud, offering viewers clear insights on how to identify and avoid these scams. The campaign taps into the relatable insight that becoming a victim of fraud often leads to social scrutiny, using humour and authenticity to deliver a memorable message.”

Shivani Desai, Associate Vice President – Brand Solutions at Goldmine Advertising added, “There’s a deep-rooted fear of judgment that stops people from talking openly about online scams. Our goal was to not just make films, but also raise awareness while connecting personally with people. We wanted to build a connection with viewers while offering practical advice that feels approachable rather than overwhelming.”

The films take a light-hearted yet impactful approach, ensuring the message resonates with a wide audience.

Watch the films here:

Film 1 – OTP Scam

Film 2 – QR Code Scam

Indian Bank remains committed to ensuring the safety of its customers in the digital banking ecosystem. Through ‘Khabar Nahi, Khabardar Bano,’ the bank continues to reinforce its dedication to building a secure and informed banking community.

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