Mars Snacking poised to shape the future of snacking and serve more consumers globally 

Bengaluru — December 12, 2025— Mars, Incorporated, a family-owned global leader in pet care, snacking and food, is pleased to announce the successful completion of its acquisition of Kellanova, whose portfolio includes Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RXBAR and Kellogg’s international cereal brands. The combination brings together two iconic businesses with beloved brands, storied legacies and outstanding capabilities — now united to shape the future of snacking.

“Today marks a transformative moment and I’m excited to welcome Kellanova to Mars,” said Andrew Clarke, Global President of Mars Snacking. “United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to shape the future of snacking. With more than 50,000 Mars Snacking Associates and partners around the world, we’re now positioned to bring consumers more of the brands they love and new innovations — while continuing to advance our sustainability commitments and invest for the long term.”

The new Mars Snacking division will operate in attractive snacking categories, adding Kellanova’s billion-dollar brands — Pringles, Cheez-It and Kellogg’s — to the Mars business. The existing Mars portfolio includes billion-dollar snacking and confectionery brands like SNICKERS, M&M’s, TWIX, DOVE, SKITTLES and EXTRA, as well as KIND and Nature’s Bakery. The addition of Kellanova also expands the portfolio of Accelerator, a division of Mars Snacking, with complementary brands like RXBAR, Nutri-Grain bars and Special K bars.

Mars, Incorporated announced on August 14, 2024, that it had entered into a definitive agreement to acquire Kellanova. The transaction received Kellanova shareowner approval on November 1, 2024. The acquisition received all required regulatory approvals as of December 8, 2025.

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Bengaluru, 24^th November 2025: Kellanova (formerly Kellogg Company) has unveiled its latest digital film for Kellogg’s Muesli, featuring the iconic mother-daughter duo Tanuja and Kajol. The film beautifully captures the power-packed nature of Kellogg’s Muesli, its nourishing ingredients and its appeal across generations.

At the center of this campaign is Kellogg’s signature 12-in-1 Power Breakfast proposition, a carefully crafted blend of 12 nourishing ingredients including almonds, oats, seeds, raisins, cranberries, papaya, and more. Every spoonful brings together multiple textures and  flavours, creating a breakfast that’s delicious and power packed.

Speaking about the campaign, Vinay Subramanyam, Senior Director – Marketing, Kellanova South Asia, said: “Kellogg’s Muesli is one of the most important offerings in the Kellogg’s portfolio, which is seeing rapid consumer adoption as more and more people discover how nutritionally diverse it is with the 12 nourishing grains, fruits, nuts and seeds that it has. We wanted to accelerate this discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner. And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”

The muesli category in India continues to gain momentum as more consumers seek  nourishing, convenient, and exciting breakfast options. As a pioneer in this space, Kellanova has expanded its Muesli 12-in-1 Power Breakfast range to include Fruit, Nuts & Seeds, Nuts Delight, Fruit Magic, 0% Added Sugar, Millet Muesli, Choco Millet Muesli, and Chocolate Muesli — each designed to meet evolving tastes while delivering nourishment.

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The company has already begun the packaging changes to reflect reduced MRPs to pass on the benefits as soon as possible. Its packaging and supply chain have also been aligned for a transition by September 22, which is operationally challenging.

Prashant Peres, Managing Director, Kellanova South Asia, commented, “We are working tirelessly across a complex supply chain to implement these changes swiftly, so that consumers can access the revised pricing without delay. We thank the government for this forward-looking decision that enables industry to pass on greater value to consumers. There will be challenges in making such a quick transition, but by working with the right intent and with the support of the Govt. and our customer partners we hope to make this transition quickly.”

Kellanova believes the GST reduction will not only ease household budgets but also reinforce consumer confidence, creating a win–win for families and businesses alike.

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