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Amitabh Bachchan brings ‘Sochna Padega’ alive with a Powerful Rap for Kaun Banega Crorepati

Newsmantra — Thu, 13 Aug 2026 09:45:44 +0000

Promo Link: https://www.instagram.com/reel/Db3Xw4GheBH/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

13th August 2026, Mumbai: Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look, delivering a sleek, swag-filled rap anthem.

Dressed in a statement white fur coat, oversized dark sunglasses, layered gold chains, and a geometric hoodie, the iconic host exudes pure swagger as he walks through illuminated corridors and sits on a chandelier-lit throne. Fusing his legendary baritone with a contemporary beat, Big B delivers a crisp, powerful message: “Yeh KBC hai, yahan sochna padega pyaro…” Known for redefining every role he takes on, Amitabh Bachchan brings his unmatched charisma, legendary presence and signature style to the rap track that brings this season’s anthem to life.

Conceptualised as a part of the season’s theme celebrating applied intelligence, proving that while facts are everywhere in our pockets, true winning power belongs to those who think on their feet and apply knowledge. Through ‘Sochna Padega’, Kaun Banega Crorepati continues to inspire audiences to trust their knowledge and seize opportunities with confidence. Amitabh Bachchan’s rap brings this thought to life refreshingly and unexpectedly, making it a campaign sure to stay with audiences long after the music ends.

Amitabh Bachchan announces KBC Season 18 which champions the power of applied knowledge through #SochnaPadega

Newsmantra — Tue, 21 Jul 2026 07:20:32 +0000

~ In an age where information is democratised, Kaun Banega Crorepati reminds us that in today’s times true intelligence lies in how we think and apply knowledge ~

Promo Links:

https://youtu.be/Fl2A_KBnpvM?si=UEHvIUUPohuRdMRl

https://youtu.be/yV8l1YphIA0?si=x3xGVv9lJml1bffA

https://youtu.be/CG7UUm50JSQ?si=9OIbeONNy3Rt7nVX

Mumbai, 20^th July 2026: Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’. ‘Sochna Padega’ brings to spotlight – application of knowledge creates advantage. Kaun Banega Crorepati (KBC) Season 18 will premiere on Monday, August 10 at 9:00 PM exclusively on Sony Entertainment Television and Sony LIV, followed by a weekday telecast from Monday to Friday.

Built around the premise that reflects a simple yet powerful insight – in an age where knowledge has become universally accessible, competitive advantage belongs to those who can interpret, connect and apply it.

Anchored by Amitabh Bachchan, ‘Sochna Padega’ comes alive through the brand films – that reinforces the importance of applied knowledge in today’s world. Set across relatable everyday situations, the films highlight that while information is now instantly accessible and technology has transformed the way we learn and what truly matters is the ability to think critically, analyse information and adapt to changing times meaningfully. Kyunki Is Baar KBC par jawab yaad rakhne se kaam nahi chalega … ‘Sochna Padega’.

COMMENT:

Sony Pictures Networks India spokesperson, said,

“KBC has become a cultural phenomenon that has firmly established itself as a knowledge-led conversation starter. This season, with ‘Sochna Padega’, the conversation evolves to celebrate the power of applied knowledge & decision making. This season, KBC is championing a mindset that is increasingly relevant in today’s world.”

Kaun Banega Crorepati Season 18 starts from 10th August 2026, every Monday to Friday at 9:00 PM, only on Sony Entertainment Television and Sony LIV.

Google India and Sony Pictures Networks India Partner for KBC, Bringing Google Gemini as Your Guide to the Hot Seat

Newsmantra — Mon, 13 Jul 2026 07:17:39 +0000

~ Sony Pictures Networks India and Google India announce a first-of-its-kind collaboration that integrates Google Gemini as a helpful AI companion for India’s most iconic knowledge-based entertainment franchise ~

Promo Link: https://www.instagram.com/reel/Dak8URtgh_o/

Mumbai, 09^th July 2026: Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.

Registrations open. Find out more on Google Gemini – goo.gle/kbc

COMMENTS:

Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI):

“Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”

Kanika Kalra, Director, Marketing, Google India:

“Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”

With this collaboration, KBC and Google Gemini are set to enhance how technology and entertainment intersect, creating an experience that is intelligent, relevant and accessible for audiences across the country.

To know more, stay tuned on Sony Entertainment Television and Sony LIV.