13th August 2026, Mumbai: Legendary Amitabh Bachchan returns to India’s biggest quiz show, Kaun Banega Crorepati, on 10th August, on Sony Entertainment Television (SET) and Sony LIV. SET now launches an absolute entertainer rap anthem to its theme ‘Sochna Padgea’ featuring the megastar himself in a bold pop-culture avatar. The video spotlights the cine icon in a never-seen-before look, delivering a sleek, swag-filled rap anthem.

Dressed in a statement white fur coat, oversized dark sunglasses, layered gold chains, and a geometric hoodie, the iconic host exudes pure swagger as he walks through illuminated corridors and sits on a chandelier-lit throne. Fusing his legendary baritone with a contemporary beat, Big B delivers a crisp, powerful message: “Yeh KBC  hai, yahan sochna padega pyaro…” Known for redefining every role he takes on, Amitabh Bachchan brings his unmatched charisma, legendary presence and signature style to the rap track that brings this season’s anthem to life.

Conceptualised as a part of the season’s theme celebrating applied intelligence, proving that while facts are everywhere in our pockets, true winning power belongs to those who think on their feet and apply knowledge. Through ‘Sochna Padega’, Kaun Banega Crorepati continues to inspire audiences to trust their knowledge and seize opportunities with confidence. Amitabh Bachchan’s rap brings this thought to life refreshingly and unexpectedly, making it a campaign sure to stay with audiences long after the music ends.

Promo Link: https://www.instagram.com/reel/Dak8URtgh_o/

Mumbai, 09^th July 2026: Sony Pictures Networks India (SPNI) has entered a collaboration with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC). This deeply integrated content collaboration brings Google Gemini into the fabric of the KBC experience across Sony Entertainment Television and Sony LIV, serving as an interactive knowledge companion for the audience.

For over two decades, Kaun Banega Crorepati has inspired millions by making knowledge aspirational, accessible and empowering. This collaboration will be seamlessly integrated within the show’s content – from guiding viewers through registrations to supporting their overall general knowledge preparation, Google Gemini will play a meaningful role throughout the journey.

This collaboration also brings the power of Google Gemini directly to audiences through interactive touchpoints. On the Google Gemini app, users can get instant, clear guidance on KBC registration steps and criteria, while interactive challenges to be rolled out soon will help people across households sharpen their general knowledge across diverse topics.

Registrations open. Find out more on Google Gemini – goo.gle/kbc

COMMENTS:

Nachiket Pantvaidya, Chief Content Officer, Sony Pictures Networks India (SPNI):

“Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”

Kanika Kalra, Director, Marketing, Google India:

“Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”

With this collaboration, KBC and Google Gemini are set to enhance how technology and entertainment intersect, creating an experience that is intelligent, relevant and accessible for audiences across the country.

To know more, stay tuned on Sony Entertainment Television and Sony LIV.

Empowering India with Smart Safety Solutions, One Home at a Time

Bengaluru, August 18, 2025 — Locks & Architectural Solutions, one of India’s most trusted home safety solutions brands, a part of Godrej Enterprises Group, announced its strategic partnership with Kaun Banega Crorepati (KBC) Season 17 as the Official Safety Partner. The association second time in a row, marking a significant milestone in the brand’s journey to redefine home safety for modern India. The iconic quiz show, hosted by the legendary Mr. Amitabh Bachchan and aired on Sony TV, continues to be a beacon of knowledge, trust, and aspiration for millions across the country.

This landmark collaboration brings together two household names that have long stood for reliability, innovation, and excellence. As part of the partnership, Locks & Architectural Solutions will be prominently featured throughout the season via on-screen branding and a dedicated segment where Mr. Bachchan will present a cutting-edge digital lock to each episode’s winner, symbolizing the brand’s commitment to securing the dreams and homes of India.

In an era where safety is no longer just about physical barriers, Locks & Architectural Solutions is leading the transformation with its advanced range of digital locks with cutting-edge features such as biometric, RFID, app-enabled, amidst others. This partnership with KBC is more than a marketing initiative, it’s a movement to spark nationwide conversations around smart, connected, and future-ready home safety.

Mr. Shyam Motwani, Business Head, Locks & Architectural Solutions, said,
“Kaun Banega Crorepati is a show that embodies trust and empowerment — values that align perfectly with our mission. Through this partnership, we aim to inspire Indian families second time to embrace modern safety solutions that combine Godrej’s legacy of trust with the power of technology showcased through our iconic new product range, GSL D1 integration.

Viewers are invited to engage with the brand across social media platforms and explore its innovative product range at stores nationwide. Whether upgrading home security or learning more about digital safety, this partnership encourages every Indian to take a step toward a smarter, safer future.

This association marks a pivotal moment in the evolution of home safety in India, where tradition meets technology, and trust meets transformation.