To kick off the partnership, Saatvik has launched a new TVC campaign featuring the actor, built around the tagline “Bolta Hai Kartik – Solar Matlab Saatvik”. The campaign highlights the brand’s commitment to sustainable solutions and its vision of making solar energy more relatable to Indian households and businesses.

Watch the TVC here: https://www.youtube.com/watch?v=x7rhc99ecaY
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More than a Collaboration—A Shared Purpose

The journey began with an impromptu conversation between SGEL’s Chairman and Managing Director, Neelesh Garg; Managing Director, Manik Garg; and Chief Executive Officer Prashant Mathur. What started as a casual discussion about resonance and representation, quickly evolved into a purposeful decision. Kartik Aaryan, known for his grounded persona, relatable storytelling, and aspirational yet rooted appeal, emerged as a perfect reflection of what Saatvik stands for.

Neelesh Garg, Chairman and Managing Director, SGEL said: “We saw that same integrity, hard work, and humility in Kartik’s journey—from Gwalior to global stardom. That’s when we knew—it wasn’t a pitch, it was a purpose.”

Manik Garg, Managing Director, Saatvik Green Energy Limited, said, “As we step into a new decade of our journey, Kartik Aaryan becomes not just the face of the brand, but the voice of this belief. With Kartik, we aim to inspire people to choose a cleaner, better, more self-reliant tomorrow.”

Kartik Aaryan said: “I’m excited to be part of the Saatvik brand. As someone who believes in responsible choices, whether in life or work, this association feels natural. Clean energy is not just a necessity—it’s a shared responsibility. I’ve always believed in backing missions rooted in integrity and I’m looking forward to this wonderful collaboration.”

The post Saatvik Green Energy Limited (SGEL) Appoints Bollywood superstar Kartik Aaryan as its official Brand Ambassador appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Link to campaign film: https://www.youtube.com/watch?v=iZ30K_4o6X4

Link to Instagram post: https://www.instagram.com/p/DAkaltSvn2-/

Deepika Deepti, Head of Marketing at Bata India, said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort and confidence that you need to bring in the festivities this season.”

Brand Ambassador Kartik Aaryan shared his excitement for the campaign, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. Time to step into the celebrations, both inside and out, with style!”

Udayan Chakravarty, National Creative Director, FCB India said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad – leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell – having been there with Kartik, every step of his way.”

Joining Kartik in this journey, are the new-age icons who have carved their own unique path to success – the multi-talented force, Designer and Entrepreneur Masaba Gupta who has constantly challenged status quo and continues to reinvent herself through unseen paths. The campaign also celebrates Singer, songwriter and now actress and musician Lisa Mishra who made an indelible mark in popular culture, Urooj Ashfaq who took her comedy to a global platform, winning accolades and hearts of GenZ alike and Alaya F who shined bright even in unconventional roles, breaking stereotypes. By bringing them together, Bata India applauds those who break the glass ceiling and truly embody the spirit of ‘Make Your Way’, the brand’s global campaign for its 130th anniversary.

Shop Bata’s latest festive and occasion-wear collection at your nearest Bata store or online at bata.com today.

The post Bata unveils a special festive collection and launches campaign “Celebrate Every step” featuring new India’s icon Kartik Aaryan appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.