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~Content Chiefs emphasize the broadcaster’s role as a collaborator rather than a gatekeeper~

Bengaluru, June 26, 2025: JioStar Entertainment leaders, Alok Jain and Krishnan Kutty, outlined a compelling vision for the future of Indian storytelling – one that’s bold, inclusive, emotionally resonant, and built for scale – at the Asia Pacific Video Operators Summit (APOS) 2025, hosted by Media Partners Asia (MPA) in Bali.

In a fireside session titled ‘Inside the Next Wave of Indian Storytelling’, moderated by Vivek Couto, Executive Director and Co-Founder of MPA, Alok Jain and Krishnan Kutty articulated JioStar’s intent to redefine the entertainment ecosystem by investing in culturally rooted narratives, championing local voices, programming for the youth and creating a truly platform-agnostic content experience.

On how JioStar is supporting new creative voices, Jain said, “In a country as creatively diverse as India, it’s no longer about scaling content, it’s about resetting the creative ecosystem. At JioStar, we’re committed to ensuring creators are not boxed in by platforms, formats, or legacy structures. Today’s storytellers move seamlessly, from short-form to long-form, social to television, digital to streaming. Our role is not to act as gatekeepers, but as collaborators.” He continued, “We’re building mechanisms that empower creators to move fluidly across mediums, with opportunities that evolve with their voice. That’s how we grow the ecosystem and expand its impact.” 

On the shifting definition of boldness in storytelling, Kutty said, “What was considered bold five or six years ago is not what’s considered bold now. Back then, it was about scale and visual spectacle. Today, boldness is about pushing societal norms, asking deeper questions, and doing it within the Indian context. We’re not in California; we’re in India and we need to be rooted in our cultural values. Our job is to push boundaries, but also to carry our audience with us.” 

Jain spoke about the platform’s role in evolving formats. “The Indian consumer is constantly evolving. It’s a young country. People are exposed to new things, and they’re demanding and unforgiving. If the story isn’t great, they won’t watch, regardless of who stars in it.” He added, “We must go back to first principles, not just to innovate in stories but in formats. Take ‘Thukra Ke Mera Pyaar’, a 19-episode show with 50-minute episodes each, a debut director, debut star cast — and it was a hit from day one. That’s proof that the audience will embrace newness if the content speaks to them. We’re also exploring non-fiction, micro dramas, and more. Innovation isn’t a tactic for us. It’s the baseline.” 

Kutty and Alok concluded the session talking about JioStar’s acute focus on youth audiences going forward. Kutty said “While MTV and the youth cluster are doing some outstanding work, broadcasters and streamers have not programmed enough for Gen Z. For the South, we are committed to increasing our programming volume for that audience by 7 to 10 times.” 

Jain added, “If the industry is to run in a sustainable manner, we must drive content profitably — and focusing on youth is a big one for us.” 

Additional Quotes 

Krishnan Kutty

·         Talking about building content for multiple Indias, Kutty emphasized “The diversity of India is a gift from a content creator perspective – every state, every region is a source of different perspectives which provides a wealth of stories. What’s remarkable is how audiences across the country embrace content beyond their own language or state. A small state like Kerala, for instance, creates stories that travel nationwide. 80% of the consumption on JioHotstar for Malayalam content is outside the state. By adapting successful shows across our 10-language network, we see firsthand that great stories truly transcend borders.” 

·         “India’s digital video’s scale is massive with 500–600 million users consuming 4–5 hours of content daily across all formats. The real challenge isn’t what to do, but what not to do. There’s significant headroom for both subscription and ad growth. We see untapped opportunity in the space between premium long-form dramas and social storytelling. What makes India truly exciting is its multilingual ecosystem, where diverse storytelling formats and innovative monetization models are actively being explored and adopted.”

·         “Great stories are emerging from every corner of the country, and we’re listening closely. Whether it’s a creator from Tirunelveli crafting a youth drama or a gripping cop story rooted in Kochi, we’re seeing incredible authenticity. We’re especially looking at young creators from smaller towns who’ve earned audience trust and who bring lived-in perspectives.” He added, “What we’re backing are stories that speak to universal values — stories about identity, aspiration, family and justice. These are the kinds of narratives that connect deeply and scale widely. We believe these are the stories that will travel across regions, platforms and generations.”

·         “I can reflect on what feels like a broken economic model. In streaming, we’ve escalated prices to a point where producers have become B2B entities, creating primarily for the platform, not the end consumer. That has led to a disconnect in the kind of content being created. Now we’re seeing cost bases increase — talent costs, production costs, while consumer demand is softening. Unless the model is reset, I believe it’s deeply broken.”

Alok Jain

·         On the state of theatrical entertainment in India, Jain said, “Every industry goes through phases of change, and the theatrical space is no different. We’ve been in a difficult period where people aren’t coming to theatres unless the movie is really, really good.” He added, “Creators need to tell more authentic stories, and theatre owners must reinvent, whether through pricing, experience, or value delivery. Watching a film today means a three-hour commitment, and that’s a big ask. Theatrical viewing needs to feel like an experience, not just a screening.”

·         “If the industry is to run in a sustainable manner, we must drive content profitably — and focusing on youth is a big part of that.” 

·         “Consumers are adapting to multiple formats, and I believe the space will settle. There’s a reset in process, and the industry is very cognizant of that. A lot of work is already underway. This economic space is available across all content types in the country, whether it’s theatrical films or digital-first content. There’s a big reset required. But that also means there’s a big opportunity to rethink, reformat, and rebuild.”

·         On India’s unique market opportunity, Alok Jain said “With a billion young people, 22 languages, and a thriving economy across sectors, India is unmatched in scale and diversity. What makes it unique is how TV and digital coexist, 800 million viewers watch the JioStar network, and 400 million viewers stream on JioHotstar. What makes India exciting is not just its size, it’s the scale, youth, diversity, and openness to change, making it a strategic market.”

·         “There are approximately 320K hours of content on JioStar, cutting across many languages. The common thread across them is human emotion and shared experience. Our focus is to tell authentic stories from every corner of the country—stories that resonate universally. That emotional truth is what allows Indian content to scale and even travel globally.”

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Bengaluru, June 25, 2025: JioStar, in partnership with Media Partners Asia (MPA), today released its TATA IPL 2025: A Year of Firsts report at the APOS conference, organized by MPA in Bali. The report captures how Tata IPL 2025 became one of the most successful seasons in the league’s history, setting new benchmarks with multiple records and industry firsts. JioStar transformed the IPL experience across both linear and digital – reimagining how fans, brands, and partners connect with live sport. Rooted in user-centric design thinking, the broadcaster crafted seamless, personalized viewing journeys that spanned devices, formats, and languages – ensuring every screen, whether big or small, offered an experience that felt deeply personal and inclusive.

“TATA IPL 2025 was a season where the lines between sport, storytelling, and shared experiences truly blurred. It wasn’t just about broadcasting matches – it was where creativity, culture and commerce converged, with fan connections at the heart of it all. At JioStar, we set out to make every screen feel personal, every interaction meaningful, and every moment unforgettable. From deep consumer journeys to a rich spectrum of viewing experiences, this was a celebration of fandom in all its forms. The real success of the IPL isn’t measured in numbers, but in the moments that moved millions.” said Sanjog Gupta, CEO – Sports & Live Experiences, JioStar.

Whether Connected TV or mobile, the experience was designed to be intuitive, immersive, and insight-driven unlocking new value for every stakeholder in the ecosystem. This design philosophy not only enhanced fan engagement but also unlocked new opportunities for advertisers and distribution partners through flexible solutions, targeted reach, and measurable outcomes across every platform. The result was a tournament that became a showcase for industry-first achievements. 

A Year of Firsts: Key Highlights from IPL 2025

Scale

●     1.19B total reach: 537MN on TV and 652MN on digital – TATA IPL 2025 on JioStar Network recorded the biggest reach ever

●     47% of IPL viewers on Star Sports were women

●     The IPL Final attracted 426M (189MN on TV and 237MN on digital) reach during the final

●     JioHotstar grew to 300 million subscribers. 1.04BN app downloads on Android

●     55.2M peak concurrency

●     235 million reach on Connected TV

●     417 million reach on mobile phones

●     514BN minutes of tournament watch-time

●     129 million viewers watched on Star Sports HD

●     840 billion minutes watch-time

Engagement

●     MaxView 3.0 used by 30% of mobile viewers

●     Regional language feed growth YoY: Hindi: 31%; Telugu: +87%; Tamil: +52%; Kannada: +65%; Bengali: +34%; Haryanvi: 47%

●     3.83B social interactions

●     44% of TATA IPL viewers on mobile experienced the thrill of  ‘Jeeto Dhan Dhana Dhan’ play-along game

Brand

●     It was a Year of the Advertisers on JioStar, with 425+ advertisers; 270+ debutants across 40 unique categories

●     From market leaders to challengers, 32 brands across 9 categories leveraged Nielsen’s third party measurement

Technology

●     TATA IPL 2025 on JioStar was one of the most immersive and engaging viewing experiences ever

●     Multi-Cam in 16:9: Viewers could switch between multiple camera feeds (Batter Cam, Bowler Cam, Stump Cam) in 16:9 resolution on the JioHotstar app

●     360degree/ VR Streaming: Fans could enjoy live matches with an immersive 360° view on their mobile devices, or step into the action in Virtual Reality using devices like JioDive.

●     MaxView 3.0: A vertical viewing experience that lets fans swipe up to catch key match moments or swipe sideways for alternate camera angles

●     Voice Assisted Search on CTV: Connected TV viewers could search using voice commands, enabling a more intuitive, hands-free experience

●     Introduction of Free Ad-supported Streaming TV (FAST) channels dedicated to TATA IPL, offering non-stop cricket content without a subscription

●     AI – Powered Match Highlights: Full match highlights auto-generated using Al, available within minutes post-match

●     AI led Live Translation of Cricket Experts: Real-time Al translations of live commentary helped regionalize cricket insights and make expert analysis accessible across languages

●     Audio Descriptive Commentary for the visually impaired

●     Indian Sign Language Interpretation for the live matches

The full report can be downloaded at www.jiostar.com and www.aposlive.com

As JioStar looks to the future, IPL 2025 offers a powerful blueprint for how technology, storytelling, and deep customer focus can converge to deliver  truly unmissable, multi-screen experiences for fans, brands alike.

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Fans can expect their favourite movie star to not only make his match predictions, analyze the game, and commentate alongside JioStar’s world-class panel of former TATA IPL champions and legends, but also get involved with some cricket action himself and entertain viewers.

Speaking ahead of joining JioStar’s TATA IPL Play-offs presentation, Aamir Khan said, “Nothing matches the energy and stakes of the TATA IPL Final and I’m quite excited to be at JioStar’s studio for this crucial game. Personally, I think this match is going to be a cracker, and I’m looking forward to commentating.”

Fans can catch the coverage of the TATA IPL Final on June 3 and watch Aamir Khan in action on air, only on Star Sports Network and JioHotstar.

Get ready for some explosive fun from the commentary box!

Aamir Khan is joining the #IPLFinal and the Bhojpuri commentary box might just be his next stage.

https://www.instagram.com/reel/DKXbH4Hqw_4/?igsh=NWFxMWtybDEzNTB1

Bhojpuri commentary just went next level with Ravi Kishan and Aamir Khan bringing the entertainment!

https://www.instagram.com/reel/DKXTF58ut0Y/?igsh=MWNqc2pmZjdyY2MzOA==

Catch the TATA IPL 2025 Final: Royal Challengers Bengaluru vs Punjab Kings at 7:30 PM tomorrow, June 3 — live and exclusive on JioHotstar and Star Sports Network

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Bengaluru, May 6, 2025: As the TATA IPL 2025 season picks up pace and teams race to the play-offs, JioStar today announced the winner of its popular predict-and-win fan engagement contest Jeeto Dhan Dhana Dhan on JioHotstar (JDDD). Rajkishor Khuntia, who hails from Bhadrak, Odisha, is the first to win SUV from the free-to-play contest this season.

Jeeto Dhan Dhana Dhan gives viewers a chance to win prizes, brand coupons while watching TATA IPL live with real-time prediction based and trivia questions, making the viewing experience more exciting and rewarding.

An avid fan of Hardik Pandya and the Mumbai Indians, Khuntia is employed as a security guard at a private company and passes his spare time watching cricket and other sports content on JioHotstar.

“I feel very happy and excited about winning an SUV,” expressed Khuntia. “I got to know about Jeeto Dhan Dhana Dhan through the villagers. I saw many of them playing, which interested me, especially since it is free and easy to use. After that, I downloaded the JioHotstar application and began playing the contest.”

Viewers can hold the phone in portrait mode while watching the game and go to the dedicated ‘Jeeto’ tab on the app where the question appears before every over along with four options. Every single match of the 18^th season has seen 100 prizes given away including Smart TVs, refrigerators, washing machines, microwave ovens among others to viewers who give the most correct answers.

With an intent to make Jeeto Dhan Dhana Dhan a second-screen engagement experience, this season viewers on Star Sports will seamlessly experience unprecedented levels of engagement during live matches through a QR code or URL jeeto.jiohotstar.com.

This marks a pivotal shift in how India consumes sports on Linear TV as Jeeto Dhan Dhana Dhan turns it into an active, lean-in experience. By building a bridge between Linear TV and Digital, this initiative is setting a new benchmark in sports engagement, making TATA IPL not just a spectacle but an immersive, interactive event.

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~ My11Circle returns as the title sponsor for the second consecutive season ~

Bengaluru, 24 March, 2025: With the TATA IPL 2025 season less than 24 hours away, JioStar today announced the return of its popular predict-and-win fan engagement contest Jeeto Dhan Dhana Dhan (JDDD) and My11Circle as the title sponsor for the second consecutive season. Jeeto Dhan Dhana Dhan is a Free-To-Play contest on JioHotstar, where viewers can participate and win prizes, brand coupons while watching TATA IPL live with real-time prediction based and trivia questions, making the viewing experience more exciting and rewarding.

JioStar will give away exciting SUVs to viewers playing Jeeto Dhan Dhana Dhan during the opening weekend and the Final of TATA IPL 2025. Viewers can hold the phone in portrait mode while watching the game and go to the dedicated ‘Jeeto’ tab on the app where the question appears before every over along with four options. Every single match of the 18th season will see 100 prizes given away including Smart TVs, refrigerators, washing machines, microwave ovens among others to viewers who give the most correct answers.

With an intent to make Jeeto Dhan Dhana Dhan a second-screen engagement experience, this season viewers on Star Sports will seamlessly experience unprecedented levels of engagement during live matches through a QR code or URL jeeto.jiohotstar.com.

“The excitement and joy among our winners has been overwhelming. Seeing people across India win life-changing prizes — whether it’s a brand-new TV, a bike, or a car — is what makes Jeeto Dhan Dhana Dhan truly special. This is about more than just prizes; it’s about reinventing the live sports experience for fans across anywhere in the country. We want to ensure that everyone—regardless of their level of cricket knowledge, the platform they watch on — feels part of the excitement,” said JioStar – Sports Spokesperson.

This marks a pivotal shift in how India consumes sports on Linear TV as Jeeto Dhan Dhana Dhan turns it into an active, lean-in experience. By building a bridge between Linear TV and Digital, this initiative is setting a new benchmark in sports engagement, making TATA IPL not just a spectacle but an immersive, interactive event.

Winners of Jeeto Dhan Dhana Dhan across last two seasons of TATA IPL have come from lengths and breadths of the country which is also a reflection of how deep and wide TATA IPL has percolated.

With impressive and growing participation year on year, Jeeto Dhan Dhana Dhan now has three times bigger prize pool than the last season. The last season of TATA IPL saw 269 Jeeto Dhan Dhana Dhan winners, while the recently-concluded ICC Men’s Champions Trophy 2025 had 16 winners taking away gold vouchers of INR 1 lakh and a grand SUV from playing the contest. Whether it is a casual viewer or a dedicated cricket fan, the excitement of winning is now more accessible and rewarding than ever before.

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Bengaluru, March 13, 2025: As the 18^th season of the TATA IPL beckons, JioStar, the official broadcast and digital partner for the world’s ultimate T20 franchise competition, is gearing up for the biggest edition yet. With the upcoming season debuting revamped squads and half the franchises featuring new captains, TATA IPL 2025 promises excitement of unmatched proportions. To celebrate the season, JioStar has unveiled its 2025 season campaign, titled, ‘Yahaan Sab Possible Hai’. The campaign packs multiple films, each one depicting epic possibilities arising out of the way that the TATA IPL transcends relationships, major life moments, cultures, ethnicities, and age, driving home the thought that anything is possible at the magnum opus.

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On TV, in addition to the English feed, the network will provide coverage in Hindi, Tamil, Telugu, and Kannada across Star Sports and Sports18 channels. For the first time ever on digital, an ICC tournament will be streamed live across 16 feeds, including nine languages: English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada. In addition to the language options, the live streaming on JioHotstar will be complemented by four multi-cam feeds.

Enhancing the coverage, the Indian Sign Language feed and Audio Descriptive Commentary will return on JioHotstar, ensuring an inclusive experience for audiences. This ground-breaking initiative by the JioStar network won a National Award in the Category of Institutions Engaged in Empowering Persons with Disabilities 2024. The hugely successful vertical feed (MaxView) will be available in Hindi and English, providing fans with an easier and more intuitive mobile viewing experience, allowing them to consume content on the go.

Speaking about the presentation for the tournament that returns after eight years, Siddharth Sharma, Head of Content – JioStar, Sports said, “The ICC Men’s Champions Trophy 2025 will be presented to fans with an unprecedented degree of viewing options and experiences. With the combined might of the widest linear television sports network in the country and biggest digital sports platform, the thrills of this format will not only go deeper and wider, but also be more immersive, innovative, and inclusive. We have created a touchpoint of engagement or innovation for every viewer, no matter what their preference, which makes our presentation of the tournament a never-seen-before experience.”

A star-studded line-up of cricket legends from seven different countries will bring their expert insights and electrifying commentary to viewers, elevating the excitement of the ICC Men’s Champions Trophy 2025. Ravi Shastri, Sunil Gavaskar, Nasser Hussain, Matthew Hayden, Ian Bishop, Wasim Akram, Ramiz Raja, Simon Doull, Dale Steyn, Shaun Pollock, and Aaron Finch will join forces for JioStar’s English coverage, offering incisive match analysis and edge-of-the-seat commentary to match the high-octane action on the field.

The Hindi coverage of the ICC Men’s Champions Trophy 2025 will feature a stellar roster of cricketing icons, including Suresh Raina, Harbhajan Singh, Wahab Riaz, Waqar Younis, Sanjay Manjrekar, Ambati Rayudu, Robin Uthappa, Mohammad Kaif, Piyush Chawla, Sanjay Bangar, Aakash Chopra, and Deep Dasgupta. Additionally, the regional languages presentation will showcase a line-up of renowned names from the Indian cricket scene, such as Hanuma Vihari, Abhinav Mukund, MSK Prasad, R Sridhar, Murali Vijay, S Badrinath, Venkatesh Prasad, Sunil Joshi, Kedar Jadhav, and many more, bringing unparalleled depth and expertise to the broadcast. 

The ICC Men’s Champions Trophy 2025 kicks off on February 19, with Pakistan taking on New Zealand in an exciting opener. Team India, led by Rohit Sharma, will begin their campaign against Bangladesh in Dubai on February 20 at 2:30 PM IST. Their group stage fixtures also include the highly-anticipated clash with Pakistan on February 23 and a match against New Zealand on March 2. The tournament will culminate with the final on March 9. All matches will be broadcast on the JioStar Network and streamed live on JioHotstar.

Complete JioStar Talent Roster 

ICC Men’s Champions Trophy 2025 Fixtures

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February 14^th, 2025 | National – JioStar, the recently formed JV with the merger of Viacom18 and Star India, announced the launch of JioHotstar, bringing together JioCinema and Disney+ Hotstar – two of India’s leading platforms for premium sports, entertainment and lots more. This coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented milestone in the streaming industry. With close to 3 lac hours of entertainment, unparalleled live sports coverage, and more than 50 crore users, JioHotstar is set to redefine entertainment and unlock Infinite Possibilities for audiences.

Speaking on the launch of JioHotstar, Kiran Mani, CEO – Digital, JioStar said, “At the core of JioHotstar is a powerful vision—to make premium entertainment truly accessible to all Indians. Our promise of Infinite Possibilities ensures that entertainment is no longer a privilege, but a shared experience for all. By integrating AI-driven recommendations and offering streaming in over 19 languages, we are personalizing content like never before.” 

In line with its promise of making premium entertainment accessible to all, JioHotstar invites everyone to come and watch all their favourite shows, movies and live sports without the need for a subscription. For those looking for an uninterrupted and enhanced experience, JioHotstar provides compelling subscription plans tailored to diverse audience needs, starting at Rs. 149/quarter. Existing JioCinema and Disney+ Hotstar subscribers will be able to seamlessly transition and set up their JioHotstar subscriptions.

An Unparalleled Content Universe

JioHotstar is set to redefine entertainment with an extensive and diverse content slate curated for 1.4 billion Indians across 10 languages. From the widest selection of TV programming anywhere in the world to genre-defining originals to widely loved reality entertainment to blockbuster films, anime, and international premieres, JioHotstar ensures there’s something for every viewer. JioHotstar will offer the best of Hollywood, with Disney, NBCUniversal Peacock, Warner Bros. Discovery HBO, and Paramount – all on the same platform; something almost no other streaming service globally provides.

Bringing together the deepest selection of Hollywood entertainment, the best of Indian shows and movies from all parts of the country, and the widest sports offering – JioHotstar promises no matter what you want to watch, you will find it here.

Additionally, the platform introduces ‘Sparks’, a flagship initiative spotlighting India’s biggest digital creators through innovative and engaging formats.

“JioHotstar is setting a new benchmark for digital-first entertainment. The platform is immersive, inclusive, and audience centric. While we have endless entertainment to offer, we are committed to continually innovate and elevate storytelling, ensuring that every Indian, regardless of language, discovers content they love,” added Kevin Vaz, CEO – Entertainment, JioStar, while elaborating on the entertainment offering. 

The Ultimate Sports and Live Events Destination

JioHotstar is transforming how audiences engage with sports with immersive, interactive experiences for every fan, from passionate connoisseurs to big-event viewers.

JioHotstar is the home of premier tournaments like ICC events, IPL, and WPL, while also spotlighting grassroots cricket with the Indian Street Premier League and pathway events from BCCI, ICC, and state associations. Beyond cricket, it brings global sporting excellence with the Premier League and Wimbledon while powering domestic leagues like Pro Kabaddi and ISL.

What sets JioHotstar apart is its elevated streaming experience — featuring ultra-HD 4K streaming, AI-powered insights, real-time stats overlays, multi-angle viewing and range of ‘culture’ and ‘special interest’ feeds — ensuring fans enjoy deeper, more immersive access to the sports they love.

Emphasizing the platform’s transformative role in sports, Sanjog Gupta, CEO – Sports, JioStar, said, “Sports in India is more than just a game—it’s a shared experience that unites millions. JioHotstar is revolutionizing how fans experience live sports, combining the best of technology, access, storytelling, and innovation with the fan at the heart of everything. Whether it’s the pride in India Cricket, the electric atmospherics of Premier League, passion for India’s indigenous sports or exposure for grassroot-level competitions, we will deliver a range of experiences, catering to both ‘lean in’ and ‘lean back’ behaviours across a billion screens. We are now taking this philosophy beyond sports by bringing culture-defining live experiences to our audiences. The overwhelming response to Coldplay’s Music of the Spheres live-stream has set us off on this exciting new journey towards infinite possibilities.” 

A Brand Built on Infinite Possibilities

JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolizes the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation.

Beyond entertainment, JioHotstar presents unprecedented opportunities for brands and advertisers. With its vast audience reach, advanced ad formats, and data-driven personalization, the platform offers unique ways for businesses to engage meaningfully with consumers.

JioHotstar is not just shaping the future of entertainment—it is unlocking limitless possibilities for audiences, creators, and brands alike.

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