May 14, 2026; Mumbai, India: As marketing, media and advertising continue to transform through the rapid influence of AI, evolving consumer behaviour, creator-led ecosystems and emerging storytelling formats, Goafest 2026 is set to present 13 distinct Masterclasses that urges attendees to redefine creativity, rethink strategy and reimagine the future of the industry.

Each masterclass is led by some of the industry’s most respected voices and in partnership with academic institutions, industry bodies and leading tech platforms. The Masterclasses are designed to promote practical, real-world learning; bridging the gap between inspiration and implementation.

Reputed professors & industry leaders from institutions and organisations, including the LIONS WARC, Mudra Institute of Communications Ahmedabad (MICA), Asian Federation of Advertising Associations (AFAA),  Market Research Society of India (MRSI), Whistling Woods International have lent support to power learning. Additionally, platforms such as LinkedIn , Spotify Advertising, Google, JioHotstar, and PrsmX by Mobavenue, as well as service partners like MediaKart, White Rivers Media will present masterclasses to empower the industry to leverage technology like never before.

The Masterclasses will cover a wide spectrum of themes shaping the future of marketing, media, advertising and entertainment. From AI-driven filmmaking and creator-led communities to consumer psychology, platform storytelling, social culture, audio-first creativity and omnichannel brand building, each masterclass is designed to offer delegates direct access to industry practitioners and thought leaders through focused, high-value interactions that bridge the gap between inspiration and implementation.

Through these Masterclasses, Goafest 2026 continues to strengthen its position as a platform for continuous learning, cross-industry collaboration and meaningful conversations around the future of the business. By bringing together academia, platforms, strategists, creators, storytellers and technologists under one roof, South Asia’s leading media, marketing and advertising festival aims to create an environment where delegates can learn, adapt and prepare for the industry’s next phase of growth.

Registrations for masterclasses are mandatory via https://goafestreg.tecogis.com/MasterClassApp/masterclass

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·         Signs a Letter of Intent with the Government of Tamil Nadu to strengthen and promote state’s creative talent and cultural heritage

·         Announces upcoming slate of 25 marquee South titles spanning originals, blockbuster films and high-engagement series

·         Brings together legendary actors including Kamal Haasan, Mohanlal, Nagarjuna and Vijay Sethupathi along with a universe of acclaimed artists and filmmakers at a glittering ceremony

Link: https://www.instagram.com/reel/DSC3VbKjI-g/?igsh=Z3c4M2ZicHV5OTM0

Bangalore, 9^th December 2025: At a star-studded event that marked a watershed moment for South India’s Media & Entertainment industry, JioHotstar announced to invest ₹4,000 crore over the next five years to boost the region’s creative economy. The evening was graced by the Hon’ble Deputy Chief Minister Thiru Udhayanidhi Stalin, Hon’ble Member of Parliament Padma Bhushan Thiru. Kamal Haasan and some of the most illustrious icons from across the South film and TV industries, reflecting the scale and cultural significance of the occasion. The presence of Sushant Sreeram, Head of SVOD & Chief Marketing Officer at JioStar and Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar underscored JioHotstar’s bold leadership of India’s content evolution and reaffirming the platform’s commitment to elevate and expand South Indian storytelling at scale.

JioHotstar also announced signing a Letter of Intent with the Government of Tamil Nadu, establishing a partnership that reflects a shared vision to accelerate the state’s creative and production ecosystem. As part of this, JioHotstar will play a pivotal role in strengthening Tamil Nadu’s creative economy introducing regional-first formats, new age stories and storytellers scaling their work beyond geographical boundaries. Complementing this effort, JioHotstar will also introduce creator-focused initiatives such as writing labs, mentorship programs and skill-building workshops aimed at nurturing the next generation of filmmakers, writers, editors and digital storytellers.

As a symbolic beginning to this next chapter, Hon’ble Deputy Chief Minister Udhayanidhi Stalin unveiled JioHotstar’s blockbuster South lineup of 25 new titles showcasing a bold vision for the future of regional entertainment, where stories rooted in the South take centre stage.

Underlining the transformative potential of this alliance in shaping the next chapter of Tamil Nadu’s creative future, the Hon’ble Deputy Chief Minister Udhayanidhi Stalin stated, “I am delighted to launch this partnership with JioHotstar. Chennai’s tradition and passion for art and culture are ages old, and even Telugu and Malayalam films are made here. Art is a powerful force in politics and life; art can liberate, and movies can educate. We have a history of stories causing social changes, with figures like Annadurai and Karunanidhi instrumental in revolutionary changes in Tamil cinema. The contribution of South India has created a new benchmark for Indian cinema. Content is the King, and we have a long way to go. We recognize that OTT is not replacing cinema; it is expanding it. Today, everyone has a voice—a filmmaker in Madurai or Salem can upload a story and reach an audience across the world. The partnership with JioHotstar will have a massive impact: it will create 1,000 direct jobs and 15,000 indirect jobs. Our government is committed to building a strong economy hand-in-hand with cinema.”

Framing the vision, Sushant Sreeram, Head – SVOD Business & Chief Marketing Officer, JioStar, said: “JioHotstar started as a dream. To build the entertainment future of tomorrow, one that’s rooted in the rich storytelling heritage of our great country and its many facets, powered by cutting-edge technology, and serve as the default destination for Indian entertainment everywhere. We are thrilled with the progress we have made in less than a year across live sports and entertainment, establishing JioHotstar as the clear choice for all India. The resplendent story-telling heritage of South India and its sheer impact on India’s storytelling culture motivates us to keep championing rich, authentic and rooted narratives while delivering greater variety, accessibility and viewing experiences tailored to every viewer’s tastes and dreams.”

Adding to the vision for the South’s creative future, Krishnan Kutty, Head – Entertainment (South), JioStar said: “The South has always been a creative powerhouse, and it is a privilege to serve a region that is defining the next era of Indian storytelling. The stories born here are bold, the creators are fearless and the audiences are among the most invested than anywhere in the country. Our commitment is to fuel this ecosystem with meaningful, long-term investments in talent, infrastructure and new storytelling formats. In just the last ten months, over 500 creators, directors and showrunners have joined us each bringing a voice that deserves to be heard across India and beyond. We want every creator in the South to dream bigger, build faster and take their stories further than ever before. South Unbound is our promise to elevate this region’s creative force and ensure these stories travel as far as they deserve.”

Present at the event Hon’ble Member of Parliament Padma Bhushan Thiru. Kamal Haasan added, “Today, stories are truly screen-agnostic. They travel with the viewer. The audience has become the platform. And when that happens, the relationship between the medium and the message changes forever. Stories do not belong to any screen; they always travel with the listener and belong to people. Screens simply follow them. It is this tectonic shift that makes JioHotstar’s initiative so consequential foy Tamil Nadu – not only for its ambition, but for the architecture of opportunity it unlocks. In this new world, every Tamil creator, producer, and storyteller can reach every Indian, on every screen, every day. Today, regional is becoming the new national, and ethnic the new international. Stories born in Madurai, Malappuram, Mandya or Machilipatnam are no longer “regional cinema” – they are national cultural events.”

The slate showcases one of the most diverse content portfolios in the region spanning originals, franchises, movies and unscripted formats. The lineup includes the return of blockbuster franchises like Kerala Crime Files S3, Save The Tigers S3, Heartbeat S3 and Good Wife S2 reaffirming the growing demand for long-running storytelling. Alongside these popular IPs, JioHotstar has announced a robust slate of new originals and long-format shows such as Cousins And Kalyanams, Moodu Lantharlu, LBW – Love Beyond Wicket, Resort, Secret Stories: ROSLIN, Lingam, and Vikram On Duty.

Expanding its premium originals catalogue, JioHotstar also introduces the regional adaptation of the acclaimed Hindi series Aarya titled Vishakha, as well as bold new productions like Kaattaan starring Vijay Sethupathi and Pharma featuring Nivin Pauly. The offering is further strengthened by new movies such as Lucky The Superstar and Kenatha Kaanom all housed within a single, expansive entertainment destination bringing together diverse storytelling and strong mainstream appeal.

While JioHotstar continues to dominate India’s unscripted landscape, powered by the unmatched success of the Bigg Boss universe across Tamil, Telugu, Malayalam and Kannada, the slate marks the next leap expanding the reality portfolio with culturally rooted, high-energy formats such as Comedy Cooks, Mad for Each Other and Second Love delivering experiences that resonate deeply with southern audiences.

In a landmark first, Roadies will debut in Telugu, bringing one of India’s most iconic adventure formats to the South and strengthening JioHotstar’s leadership in non-fiction entertainment.

Bringing together the South’s most iconic storytellers, JioHotstar’s content library unites the region’s finest talent under one roof – from superstars Kamal Haasan, Mohanlal, Nagarjuna, Dhanush, Vijay Sethupathi, Sivakarthikeyan and more; celebrated actors including Nivin Pauly, Aishwarya Rajesh, Kajal Aggarwal, Meena, Priyamani, Kajal Aggarwal, Nayanthara, Samantha, Nithya Menen, Nandamuri Balakrishna, Aju Varghese, Lal, Neena Gupta and others; to emerging artists such as Deepa Balu, Anumol, Charukesh, Kavin, Arjun Radhakrishnan, Guru Lakshman and Smeha Manimegalai. The ecosystem further spans acclaimed directors like Jeethu Joseph, Ahammed Khabeer, amongst others; and leading production houses such as Banijay Group, Vikatan, DQ Productions, Aashirvad Cinemas, ARKA Media, Naavi Productions; many of whom were present at the event.

Here is the lineup of 25 titles unveiled at the showcase:

The post JioHotstar Outlines a Bold Vision for South India’s Creative Future at a Landmark Event Graced by Tamil Nadu’s Hon’ble Deputy Chief Minister and South Cinema’s Biggest Icons appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The documentary chronicles TransUnion CIBIL’s 25-year journey in supporting India’s credit landscape, financial inclusion, and enabling credit access for millions. It is a story of transformation — of how data, trust, and vision came together to empower a nation.

Since its establishment in the year 2000, TransUnion CIBIL has been the pioneer credit information bureau for the nation. With significant products such as the CIBIL Score and the CIBIL Rank, the organization has and continues to play a key role in making credit access more transparent, inclusive, and data driven. Each number tells a story of a dream realized, a business launched, a life changed.

What began as a response to address information asymmetry in lending has evolved into a robust credit infrastructure supporting over 700+ million individuals and 36+ million commercial enterprises.

Speaking about the documentary, Mr. Bhavesh Jain, MD & CEO, TransUnion CIBIL, said: “This film captures the essence of our 25-year journey, how we have supported shape India’s credit ecosystem by enabling transparent, data-driven lending and empowering individuals and businesses alike. A credit score is more than a number, it reflects trust, opportunity, and progress. TransUnion CIBIL is excited to be recognized in the Bharat Fintech Story, as it opens up new opportunities to share how we continue driving financial inclusion, MSME growth, and women’s credit participation across the country.”

The episode blends data and human stories, spotlighting retail borrowers, entrepreneurs, and new borrowers. It brings to life the impact of financial inclusion and the growing role of credit awareness across India and evocatively captures how the positive ripple effects of responsible credit are felt far and wide, from bustling metros to remote villages.

Mr. V. Anantharaman, Chairman, TransUnion CIBIL, said: “This documentary is not just about the history of credit, it is about the future opportunity. Our journey has been about enabling trust through financial behavior, not socio-economic background. That impact is visible across the nation, including rural and small towns, and among millions of responsible borrowers.”

As the story unfolds, the film reinforces a powerful message for Indian consumers: creditworthiness is defined by credit behavior and not bias. It is a powerful reminder of how data, when used responsibly, can unlock opportunity and financial confidence for millions.

Watch the TransUnion CIBIL documentary, an Edstead series streaming on JioHotstar here: https://www.hotstar.com/in/shows/bharat-fintech-story/1271326767/cibil/1271461791/watch

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Bengaluru, May 6, 2025: As the TATA IPL 2025 season picks up pace and teams race to the play-offs, JioStar today announced the winner of its popular predict-and-win fan engagement contest Jeeto Dhan Dhana Dhan on JioHotstar (JDDD). Rajkishor Khuntia, who hails from Bhadrak, Odisha, is the first to win SUV from the free-to-play contest this season.

Jeeto Dhan Dhana Dhan gives viewers a chance to win prizes, brand coupons while watching TATA IPL live with real-time prediction based and trivia questions, making the viewing experience more exciting and rewarding.

An avid fan of Hardik Pandya and the Mumbai Indians, Khuntia is employed as a security guard at a private company and passes his spare time watching cricket and other sports content on JioHotstar.

“I feel very happy and excited about winning an SUV,” expressed Khuntia. “I got to know about Jeeto Dhan Dhana Dhan through the villagers. I saw many of them playing, which interested me, especially since it is free and easy to use. After that, I downloaded the JioHotstar application and began playing the contest.”

Viewers can hold the phone in portrait mode while watching the game and go to the dedicated ‘Jeeto’ tab on the app where the question appears before every over along with four options. Every single match of the 18^th season has seen 100 prizes given away including Smart TVs, refrigerators, washing machines, microwave ovens among others to viewers who give the most correct answers.

With an intent to make Jeeto Dhan Dhana Dhan a second-screen engagement experience, this season viewers on Star Sports will seamlessly experience unprecedented levels of engagement during live matches through a QR code or URL jeeto.jiohotstar.com.

This marks a pivotal shift in how India consumes sports on Linear TV as Jeeto Dhan Dhana Dhan turns it into an active, lean-in experience. By building a bridge between Linear TV and Digital, this initiative is setting a new benchmark in sports engagement, making TATA IPL not just a spectacle but an immersive, interactive event.

The post JioStar Announces First Jeeto Dhan Dhana Dhan SUV Winner for TATA IPL 2025 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

JioStar expert Piyush Chawla also praised Shreyas Iyer’s captaincy, he said: “His thought process is always different because he knows how to find ways to win. A captain’s success also depends on the setup around him, as a leader can only be as good as the players supporting him. Punjab Kings covered all their bases in the auction, assembling a well-balanced squad. Their middle order is strong—Nehal Wadhera, coming in as an impact player, played a crucial knock. When you have depth on the bench, it gives you flexibility and strong backup options. That’s why Punjab Kings are looking like a completely different team this year.”

Commenting on Prabhsimran Singh’s outstanding knock, JioStar expert Kane Williamson said: “It was an explosive start. In the first innings, the pitch didn’t seem the easiest to bat on, and it was difficult to find fluency. However, Prabhsimran didn’t let that affect him—he came in with intent, threw the first punch, and never looked back. His 69 off 34 balls was incredible—shots all around the ground, completely dictating the pace of the chase. His knock set the perfect platform for Shreyas Iyer and Nehal Wadhera to come in and finish the innings.”

JioStar expert Kane Williamson also shared his thoughts on Arshdeep Singh’s performance: “He is a high-quality bowler and has been part of the Indian setup for quite some time now. On that surface, he understood that patience and hitting the right areas would yield results for seam bowlers. He picked up crucial wickets, and if this wasn’t considered a great day for Arshdeep, then a truly great day would probably be taking three or four wickets for 20 runs, which would exceed anyone’s expectations. His early breakthrough was key—dismissing Mitchell Marsh, who has been giving his team strong starts, made a huge impact. Controlling the powerplay often sets the tone for the game, and Arshdeep executed his role beautifully, both at the start and in the final over.”

JioStar expert Piyush Chawla weighed in on Rishabh Pant’s performance and whether his heavy price tag is adding pressure: “Knowing Rishabh Pant, I don’t think it’s the price tag that’s affecting him. However, he is currently not in the best of form. He has been out of the Indian white-ball circuit, and coming into this tournament as the captain of a franchise, there were high expectations of him. A lot happened last year, and naturally, a lot was expected from him this season. Unfortunately, both his team’s campaign and his personal form haven’t started well. His dismissal today was particularly disappointing—it was a ball that could have been put away anywhere, yet he found the fielder at short fine leg. His reaction afterward, that knowing smile, suggested he is aware he’s going through a rough patch where things just aren’t going his way.”

 Catch all the action from the TATA IPL today at 7:30 PM, as Gujarat Titans take on Royal Challengers Bengaluru, live and exclusive on the JioStar Network

The post “PUNJAB KINGS ARE EXTREMELY WELL LED AND THE TEAM TO WATCH OUT FOR” – KANE WILLIAMSON  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

27th March 2025, National: In a groundbreaking achievement that cements its position as India’s most loved streaming platform, JioHotstar has surpassed 100 million subscribers. This historic feat is a resounding testament to JioHotstar’s unwavering commitment to understanding and serving India’s diverse audience. Revolutionizing streaming in India, turning it from a premium service for a select few into an integral part of daily life for millions. JioHotstar has set new benchmarks in how content is enjoyed widely with unique free-viewing sampling proposition, thoughtful subscription pricing strategy, and deep partnerships with leading telecom providers making access ubiquitous.

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5th March 2025, Bengaluru: – Speaking exclusively on JioHotstar after the India Vs Australia clash in the ICC Men’s Champions Trophy 2025, Michael Clarke commented on Virat Kohli’s innings: “Once again, he assessed the conditions brilliantly. A class player, he knew exactly what his team needed and how to put them in a position to win the game. We saw the same in his century against Pakistan. Virat has every shot in the book—there’s no questioning his ability to find boundaries. He is, in my opinion, the greatest one-day cricketer of all time, and he continues to prove it on the biggest stage, under the highest pressure. He knows what to do, and he delivers when it matters most.”

Speaking exclusively on JioHotstar after the India Vs Australia clash in the ICC Men’s Champions Trophy 2025, Michael Clarke commented on Shreyas Iyer: “He played really well. He has that aggressive approach, great intent, and always looks to play his shots, which takes pressure off his batting partner. He and Virat Kohli complement each other perfectly. Virat’s experience allows him to guide Shreyas when needed and keep him composed. Their partnership was match-winning, no doubt. Australia managed to take a couple of wickets, and had they broken that stand earlier, especially getting Virat out, the game could have been completely different. But credit to India—they played exceptionally well.”

Speaking exclusively on JioHotstar after the India Vs Australia clash in the ICC Men’s Champions Trophy 2025, Michael Clarke commented on Hardik Pandya’s innings: “I’m not surprised, that’s just the way Hardik plays. We’ve seen it time and again in both T20 and one-day cricket. He’s a phenomenal player and a clean striker of the ball. His role in this team is clear—when he walks in, he’s expected to find the boundaries at crucial moments. KL Rahul played a brilliant innings to set things up, and Hardik simply did what he does best—finishing strong and keeping the momentum going.” 

Speaking exclusively on JioHotstar after the India Vs Australia clash in the ICC Men’s Champions Trophy 2025, Ambati Rayudu commented on Team India’s win: “Right now, we are blessed with an Indian team where almost every player has the ability to win a match single-handedly. They have all performed under pressure and have delivered for India in crucial situations. You saw that today with Axar Patel, Hardik Pandya, KL Rahul, and Shreyas Iyer stepping up, alongside Virat Kohli leading the way. Each of these players complements the team beautifully and proves time and again that they are match-winners. India is truly fortunate to have such a talented squad.”

Speaking exclusively on JioHotstar after the India Vs Australia clash in the ICC Men’s Champions Trophy 2025, Ambati Rayudu commented on Virat Kohli’s innings: “I think his skill against leg spin and left-arm spin, along with his ability to rotate the strike through mid-wicket and square leg, was exceptional. On a pitch that was turning and stopping, he made it look effortless, which speaks volumes about his skill. Never doubt his ability to hit fours or sixes—it’s about composure and understanding what is needed on the day, then executing it to perfection. He is a once-in-a-generation cricketer, the greatest of all time in this format. It’s a special night for him, his family, and 150 crore Indians who are blessed to witness his greatness.”

Speaking exclusively on JioHotstar after the India Vs Australia clash in the ICC Men’s Champions Trophy 2025, Ambati Rayudu commented on KL Rahul’s innings at No. 6: “He’s been under tremendous pressure, as playing at No. 6 is not something he’s entirely accustomed to. But he handled it brilliantly, displaying immense maturity. The calculated risks he took and the shots he played were outstanding. He absorbed pressure, allowing Virat to play his natural game. I think this performance was, in a way, redemption for him after the 2023 final in Ahmedabad, which he took to heart. This is a fantastic way to make amends, and hopefully, he delivers another great knock in the final.”

Catch all the action as India take on South Africa/New Zealand at 2:30 PM IST on Sunday, March 9, in the ICC Men’s Champions Trophy 2025 final, only on JioStar Network and JioHotstar

The post HE IS THE GREATEST ONE-DAY CRICKETER OF ALL TIME : MICHAEL CLARKE ON VIRAT KOHLI appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The 15-hour live stream of Mahashivratri: The Divine Night attracted 3.9 crore views and clocked 21.8 crore minutes of watch time.

March 3rd 2025; National: JioHotstar has reimagined the way India experiences tradition with Mahashivratri : The Divine Night, a groundbreaking 15-hour live stream that seamlessly integrated faith, spirituality, culture and technology at an unprecedented scale. With over 3.9 crore views and an astounding 21.8 crore minutes of watch time from the livestream, the digital journey heralded a landmark moment in the evolution of cultural storytelling. At its core was the deepest shared human emotion, devotion – which united millions in a collective celebration of Lord Shiva and Goddess Parvati, reinforcing JioHotstar’s role in elevating shared cultural moments through live experiences.

Streaming the Sacred: A Multi-Dimensional Experience Bringing together the timeless and the cutting-edge, JioHotstar’s multi-stream format offered a seamless experience, immersing audiences in devotion like never before. Multiple LIVE feeds from the sacred Jyotirlingas transported audiences into the heart of 20+ divine aartis and grand processions while night-time meditations and stirring cultural tributes elevated the spectacle.

More than just a stream, the live event on the platform constituted 10+ live, concurrent streams allowing users to effortlessly switch between different facets of devotion, spirituality, mythology, culture, rituals, and community engagement:

●Sacred Rituals: 20+ Live aartis from revered Jyotirlingas allowed devotees to partake in sacred moments of worship from the comfort of their homes.

●Spirituality: Dedicated live feeds from the Isha Yoga Centre in Coimbatore and Art of Living International Centre were available as part of the Mahashivratri Livestream on JioHotstar.  Sadhguru delivered spiritual discourses in the presence of Mr Amit Shah, Honorable Minister for Home Affairs of India. Transformational meditations by Sri Sri Ravi Shankar lent a personal and intimate touch to the night-long festivities

●Musical Dedications: Soul-stirring performances by singer/composer Sona Mohapatra and rapper Narci resonated deeply with audiences, infusing the night with reverence and artistic expression. Cultural performances from events hosted by Isha Foundation and Art of Living Centre also added to the immersive nature of the night.

●Mythology: An exclusive three-hour curated stream of Devo Ke Dev…Mahadev brought to life the divine union of Lord Shiva and Goddess Parvati, underscoring the storytelling legacy of the platform.

●Personal Devotion: Heartfelt stories of faith from Shiv Bhakts fostered an emotional connection, reiterating the universality of devotion.

Interactivity: From Passive Viewing to Active Participation Beyond the viewing experience, Mahashivratri: The Divine Night became a participatory cultural moment. Multi-feed switching allowed users to curate their own journey through devotion, choosing between live temple feeds, spiritual discourses, or musical performances. Real-time chants, virtual offerings, trivia, and live chats deepened engagement, while the Ask the Experts segment enabled users to have their Mahashivratri-related queries answered, making the experience more inclusive and interactive.

Elaborating on the success, Sanjog Gupta, CEO-Sports at JioStar said “JioHotstar is redefining the paradigm of live-streaming by universalising access and scaling up shared moments of togetherness. The livestream of Mahashivratri: The Divine Night proved that technology can elevate our collective and deeply personal experience of faith by making it more immersive. We feel blessed that we could elevate this sacred occasion for millions and believe this is just the beginning. As we push the boundaries of live experiences across faith, culture, sports and entertainment, JioHotstar remains committed to ensuring audiences don’t just watch, but truly live moments of shared emotions.”

Infinite Possibilities for Brands in Live Experiences Brand partners like JK Super Cement, Country Delight, Nirma Advanced Detergent, and Hamilton Sciences (Brand: Denver) leveraged JioHotstar’s context-driven ad formats and immersive sponsorship integrations, demonstrating the potential of live-streamed cultural events as high-engagement, high-impact platforms for storytelling and brand connect.

With Mahashivratri: The Divine Night, JioHotstar has unlocked a new dimension in live cultural entertainment, proving that when tradition meets technology, infinite possibilities emerge.

The post Mahashivratri: The Divine Night Livestream on JioHotstar Attracts Over 3.9 Crore Views appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

~Live stream of Isha Foundation’s all-night event from Coimbatore including Sadhguru’s meditations

~Live stream of The Art of Living’s meditations with Sri Sri Ravi Shankar

~Musical dedications and chants in Lord Shiva’s name by top music artists led by singer, composer, and lyricist Sona Mohapatra

~Premier of special show on Shiva-Parvati union & deeper discoveries of rituals, mythology, and culture around Lord Shiva

Teaser Link: https://www.instagram.com/reel/DGe5_vXtNxO/?igsh=MTc4bTJnODN2cTVrdw==

https://www.instagram.com/reel/DGe5_vXtNxO/?igsh=MTc4bTJnODN2cTVrdw== 

February 25, 2025; National: With a vision to unlock infinite possibilities, JioHotstar endeavors to create experiences that bring India together, offering new ways to connect, entertain, and engage. After the phenomenal success of the Coldplay Music of the Spheres concert stream, JioHotstar brings ‘Mahashivratri: The Divine Night’ —a first-of-its-kind, multi-format, multi-location, multi-stream live event entailing the most immersive and inclusive experience of the festival.

By leveraging the power of storytelling and technology, JioHotstar hopes to seamlessly weave rituals, mythology, culture, devotion, and spirituality associated with Lord Shiva and make a truly multi-modal experience accessible to millions of users on JioHotstar from the comfort of their homes.

With a live event, across multiple streams, viewers can witness over 20 aartis from all Jyotirlingas in real time, bringing the celebrations from across the country to their devices. They can also understand the significance of the aartis as well as delve deeper into the meaning of the rituals. JioHotstar has partnered with the Isha Foundation to live stream their grand rituals, including musical performances by a diverse array of artists, ensuring nationwide access to the night-long celebrations. This will also include the meditations and preachings of Sadhguru. The live event will entail performances inspired by and dedicated to Lord Shiva. The night of musical offerings, cutting across different genres, will be fronted by popular singer, lyricist, and composer Sona Mohapatra. The event on the platform will also entail live meditations from The Art of Living, led by spiritual leader Sri Sri Ravi Shankar.

Adding to the spiritual and cultural experience, viewers can re-live the magic of Devo Ke Dev… Mahadev with a special three-hour episode showcasing the union of Lord Shiva and Goddess Parvati, as a tribute to the occasion of Mahashivratri. JioHotstar brings Mahashivratri traditions from across the country to audiences in a seamless and engaging way, fostering deeper community connections. Customized integrations, immersive storytelling, and real-time interactions will come together to elevate the shared moments of collective participation.

Speaking on the initiative, a JioHotstar spokesperson said, “We are redefining the way India experiences seminal cultural moments, breaking barriers of access, scale and immersion. With the ‘Mahashivratri’ live event, we are leveraging the power of digital innovation to turn centuries-old traditions into an immersive, interactive, and intuitive nation-wide experience. We want to unlock the power of aggregated community experiences and believe that the occasion of Mahashivratri is a moment which millions must share with each other.”

Commenting on the special live stream, Sri Sri Ravishankar (Gurudev), said, “Mahashivratri is an occasion to align with the cosmos to connect with the Divinity within. This sacred night brings us together in devotion, gratitude and joy.” 

Talking about this association, Sadhguru, Founder, Isha Foundation, added, “Mahashivratri is a time to turn inward, reflect, and connect with the divine. It is a night of immense energy, where seekers from all walks of life come together. Through JioHotstar, this powerful night becomes even more accessible, where technology bridges distances and spirituality unite us all.”

With sustainable technology combined with storytelling, JioHotstar ensures that cultural moments transcend geographies, bringing India together and making it memorable for all viewers.

Tune in to JioHotstar as the Mahashivratri celebrations unfold from 6 PM on February 26, 2025!

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February 14^th, 2025 | National – JioStar, the recently formed JV with the merger of Viacom18 and Star India, announced the launch of JioHotstar, bringing together JioCinema and Disney+ Hotstar – two of India’s leading platforms for premium sports, entertainment and lots more. This coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented milestone in the streaming industry. With close to 3 lac hours of entertainment, unparalleled live sports coverage, and more than 50 crore users, JioHotstar is set to redefine entertainment and unlock Infinite Possibilities for audiences.

Speaking on the launch of JioHotstar, Kiran Mani, CEO – Digital, JioStar said, “At the core of JioHotstar is a powerful vision—to make premium entertainment truly accessible to all Indians. Our promise of Infinite Possibilities ensures that entertainment is no longer a privilege, but a shared experience for all. By integrating AI-driven recommendations and offering streaming in over 19 languages, we are personalizing content like never before.” 

In line with its promise of making premium entertainment accessible to all, JioHotstar invites everyone to come and watch all their favourite shows, movies and live sports without the need for a subscription. For those looking for an uninterrupted and enhanced experience, JioHotstar provides compelling subscription plans tailored to diverse audience needs, starting at Rs. 149/quarter. Existing JioCinema and Disney+ Hotstar subscribers will be able to seamlessly transition and set up their JioHotstar subscriptions.

An Unparalleled Content Universe

JioHotstar is set to redefine entertainment with an extensive and diverse content slate curated for 1.4 billion Indians across 10 languages. From the widest selection of TV programming anywhere in the world to genre-defining originals to widely loved reality entertainment to blockbuster films, anime, and international premieres, JioHotstar ensures there’s something for every viewer. JioHotstar will offer the best of Hollywood, with Disney, NBCUniversal Peacock, Warner Bros. Discovery HBO, and Paramount – all on the same platform; something almost no other streaming service globally provides.

Bringing together the deepest selection of Hollywood entertainment, the best of Indian shows and movies from all parts of the country, and the widest sports offering – JioHotstar promises no matter what you want to watch, you will find it here.

Additionally, the platform introduces ‘Sparks’, a flagship initiative spotlighting India’s biggest digital creators through innovative and engaging formats.

“JioHotstar is setting a new benchmark for digital-first entertainment. The platform is immersive, inclusive, and audience centric. While we have endless entertainment to offer, we are committed to continually innovate and elevate storytelling, ensuring that every Indian, regardless of language, discovers content they love,” added Kevin Vaz, CEO – Entertainment, JioStar, while elaborating on the entertainment offering. 

The Ultimate Sports and Live Events Destination

JioHotstar is transforming how audiences engage with sports with immersive, interactive experiences for every fan, from passionate connoisseurs to big-event viewers.

JioHotstar is the home of premier tournaments like ICC events, IPL, and WPL, while also spotlighting grassroots cricket with the Indian Street Premier League and pathway events from BCCI, ICC, and state associations. Beyond cricket, it brings global sporting excellence with the Premier League and Wimbledon while powering domestic leagues like Pro Kabaddi and ISL.

What sets JioHotstar apart is its elevated streaming experience — featuring ultra-HD 4K streaming, AI-powered insights, real-time stats overlays, multi-angle viewing and range of ‘culture’ and ‘special interest’ feeds — ensuring fans enjoy deeper, more immersive access to the sports they love.

Emphasizing the platform’s transformative role in sports, Sanjog Gupta, CEO – Sports, JioStar, said, “Sports in India is more than just a game—it’s a shared experience that unites millions. JioHotstar is revolutionizing how fans experience live sports, combining the best of technology, access, storytelling, and innovation with the fan at the heart of everything. Whether it’s the pride in India Cricket, the electric atmospherics of Premier League, passion for India’s indigenous sports or exposure for grassroot-level competitions, we will deliver a range of experiences, catering to both ‘lean in’ and ‘lean back’ behaviours across a billion screens. We are now taking this philosophy beyond sports by bringing culture-defining live experiences to our audiences. The overwhelming response to Coldplay’s Music of the Spheres live-stream has set us off on this exciting new journey towards infinite possibilities.” 

A Brand Built on Infinite Possibilities

JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolizes the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation.

Beyond entertainment, JioHotstar presents unprecedented opportunities for brands and advertisers. With its vast audience reach, advanced ad formats, and data-driven personalization, the platform offers unique ways for businesses to engage meaningfully with consumers.

JioHotstar is not just shaping the future of entertainment—it is unlocking limitless possibilities for audiences, creators, and brands alike.

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