Ritu Phogat is a Commonwealth Wrestling Gold medallist and Asian Games Bronze medallist. She has recently successfully transitioned from wrestling to mixed martial arts (MMA) with ONE Championship. Known as “The Indian Tigress,” she became the first Indian woman to reach a ONE Championship MMA World Grand Prix final.

The association reflects Jerai Fitness’s evolving focus on elite athletic performance, strength training, and credibility within the broader fitness ecosystem. As a trailblazer for women in Indian sport and a widely recognized figure among fitness enthusiasts, Ritu embodies the values of discipline, resilience, and excellence that align closely with the brand’s philosophy. The company also aims to strengthen its engagement with athletes, fitness professionals, and health-conscious consumers while reinforcing its position as a one-stop solution provider of fitness equipment.

Commenting on the announcement, Rajesh Rai, Chairman and Managing Director, Jerai Fitness, said, “ Ritu has built her career through years of dedication to training and competition at the highest level. Her journey resonates with athletes and fitness enthusiasts alike, making her an ideal ambassador for Jerai Fitness, and we look forward to inspiring more people through this partnership.“

Speaking on the association, Ritu Phogat said, “Strength training has been the foundation of my journey, from wrestling mats to the MMA cage. I’m proud to partner with a homegrown brand like Jerai Fitness that is helping athletes and fitness enthusiasts train better with their equipment. I’m excited to represent a company that shares my commitment to performance, hard work, and continuous improvement.”

With Ritu Phogat joining the Jerai Fitness family, the company looks forward to inspiring a new generation of fitness enthusiasts and athletes to embrace strength training and pursue their fitness goals with confidence and determination.

The offer comprises of an offer for sale of upto 4,392,500 Equity Shares of face value of ₹10 each. The offer for sale includes sale of equity shares of up to 1,500,000 shares by Rajesh Ramsukh Rai, upto  of up to 1,692,500 shares by Rinku Rajesh Rai (Promoter selling shareholders) and up to 1,200,000 shares by Rajesh Ramsukh Rai HUF (Promoter Group selling shareholder).

The company offer equipment tailored to a diverse clientele of commercial gyms, hotels, corporations, and real estate projects, both in domestic and international markets, exporting to multiple countries like Japan, UAE, Australia, Serbia, Sweden, etc. Company’s long-standing presence has allowed it to develop key operational areas such as manufacturing processes, inventory management, distribution efficiency and customer service. Jerai Fitness maintains a pan-India presence of 14 exclusive showrooms, enabling customer engagement and brand accessibility.

The Equity Shares offered through the Red Herring Prospectus are proposed to be listed on the stock exchanges being the BSE Limited (“BSE”) and the National Stock Exchange of India Limited (“NSE”, and together with the BSE, the “Stock Exchanges”).

Emkay Global Financial Services Limited and Catalyst Capital Partners Private Limited are the Book Running Lead Managers to the issue.