Focusing on bridging the divide between human resource management and data-driven decision-making, ISB Online, the digital learning arm of the Indian School of Business (ISB), India’s top-ranked B-School and amongst the top five in Asia (FT Global MBA Ranking 2025),  has commenced Transforming HR with Analytics and AI programme in collaboration with Emeritus. This 16-week online programme equips participants with the expertise to take on strategic decision-making roles and drive meaningful impact using advanced tools and knowledge in HR analytics and AI.

This programme is designed for HR professionals who are eager to integrate technology into their HR practices, leveraging the latest data-driven strategies to enhance their impact. It is ideal for mid-senior managers and leaders seeking to upgrade their skills and step into leadership roles by acquiring expertise in HR analytics and AI. Additionally, it caters to HR professionals aiming to gain cutting-edge skills to excel in their current roles, enabling them to make data-driven decisions that optimise workforce management and drive organisational success.

Speaking on the commencement of the programme, Avnish Singhal, Executive Vice President, Head India & APAC, Emeritus, said, “As organisations increasingly rely on data to optimise workforce strategies, HR professionals must evolve beyond traditional people management. The industry is facing a critical gap—HR leaders often lack the data analytics skills necessary for impactful decision-making. Closing this gap is essential, not just for career advancement, but for organisations to harness the full potential of their talent and drive future growth.” 

Delivered through pre-recorded videos for self-paced learning by globally renowned ISB faculty and complemented by live interactive fireside chats with ISB faculty and HR leaders, the programme offers an immersive learning experience. It features cutting-edge modules on AI and Generative AI in HR, in-depth training on the application of analytics across HR functions, and practical exposure to industry-relevant tools and technologies. Learners will gain hands-on experience through real-world business applications, case studies, and interactive product showcase sessions with platforms like Darwinbox, Deloitte, and StaffGenie. With live doubt-clearing sessions, assignments, quizzes, and a capstone project, the programme is designed to equip HR professionals with actionable insights and practical skills to lead in a tech-driven HR landscape.

Through this programme, participants will be able to: 

·         Articulate the role of HR analytics for decision making

·         Explore AI and Generative AI to enhance HR decision-making processes

·         Explore evidence-based HR strategies to align with business goals

·         Learn data visualisation tools like Power BI and Tableau

·         Interpret ethical and compliant considerations in HR analytics

·         Cultivate a data-oriented culture within the organisation, overcoming biases and promoting a mindset change towards data-driven practices

·         Utilise predictive analytics to anticipate HR trends and inform proactive people strategies

Programme Details:

·         Start Date: September 30, 2025

·         Duration: 16 weeks

·         Mode: Pre-recorded videos and live online sessions by globally renowned ISB faculty

·         Eligibility: Any graduate/diploma holder

·         Fee: INR 1,49,900 + GST

·         Certification: Upon successful completion of the programme with a minimum grading of 70%, participants will receive a certificate of completion from ISB Online.

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Bengaluru, July 17, 2025: As digital marketing budgets surpass 50% of total marketing spends as per the Gartner 2024 CMO survey, organisations increasingly seek professional’s adept at leveraging data, AI, and cross-channel strategies to drive measurable impact. Recognising this demand, ISB Online, the digital learning arm of the Indian School of Business (ISB), India’s top-ranked B-School and amongst the top five in Asia (FT Global MBA Ranking 2025), in collaboration with Emeritus designed its two flagship programmes, the Digital Marketing and Analytics and the Professional Certificate Programme in Digital Marketing. Catering to early-career marketers to senior leaders, these programmes blend academic rigour with industry relevance, enabling learners to master cutting-edge tools, GenAI applications, and ROI-driven strategies.

The Digital Marketing and Analytics Programme is tailored for mid-level managers, entrepreneurs, and marketers seeking to refine customer engagement and campaign optimisation. It is designed to equip learners with in-demand skills through pre-recorded videos by globally renowned ISB faculty, practical assignments, hands-on capstone project and business simulation. The curriculum covers essential modules such as digital strategy, customer journey mapping, influencer marketing, and analytics. Learners gain exposure to essential tools, case studies, live masterclasses on ChatGPT, AI and GenAI in digital marketing, and interactive live online sessions with industry experts. From simulated campaign creation on Stukent to real-world business scenarios, this programme ensures experiential learning, peer interaction through discussion boards, and access to the exclusive ISB Online Network.

Participants span across industries such as FMCG, BFSI, IT, healthcare, and e-commerce, with roles ranging from Digital Marketing Associates to Senior Brand Leads. This diversity underscores the programmes’ adaptability to varied organisational needs.

Meanwhile, the Professional Certificate Programme in Digital Marketing, targets early to mid-career professionals aiming to solidify their expertise in SEO, programmatic advertising, and AI-driven marketing. This programme offers a 360-degree perspective on digital marketing from foundational concepts to advanced tools and analytics. With pre-recorded videos by globally renowned ISB faculty, live masterclasses on high-impact topics like ChatGPT, GenAI in SEO, SEM, Google Analytics, Meta, content creation, organic, Google Ads, and influencer marketing, and access to trending tools, it empowers professionals to build actionable strategies across digital platforms. Learners will work on assignments and quizzes, real-world case studies, and a capstone project featuring live campaigns to ensure deep, hands-on learning. With interactive exposure through discussion boards and live webinars with industry experts, participants also gain the added advantage of ISB Online Alumni status preparing them to lead and innovate in a digital-first marketing world.

The modules of this programme include Introduction to Digital Marketing, Customer Psychology, Marketing Automation and AI, and Customer Relationships among others. The programme is relevant across a wide range of industries, including education, ed-tech, manufacturing, banking and finance, pharmaceuticals, biotechnology, healthcare, e-commerce, retail, FMCG, IT/services, consulting, consumer electronics, oil and gas, energy, infrastructure, hi-tech, and telecommunications.

“As digital spend accelerates and AI reshapes consumer engagement, marketers need more than theory, they require practical frameworks and tools to deliver measurable outcomes,” said Avnish Singhal, Executive Vice President, Head India & APAC, Emeritus. Through real-world projects powered by AI and analytics, learners will gain the confidence to translate data into strategy and drive tangible ROI through these programmes,” 

The ‘Digital Marketing and Analytics Programme’ will commence on August 13, 2025, with a fee of INR 1,15,000 plus applicable taxes. The ‘Professional Certificate Programme in Digital Marketing’ will begin on September 30, 2025 and can be enrolled at a fee of INR 1,99,900 plus applicable taxes. Upon successfully completion of the programmes with a minimum 70% score, the participants will be awarded a certificate by the ISB Online.

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Focusing on enabling leaders with strategic, AI-integrated leadership expertise, ISB Online, the digital learning arm of the Indian School of Business (ISB), India’s top ranked B-School and amongst the top five in Asia (FT Global MBA Ranking 2025), has commenced its batch 20 of Leadership with AI programme, in collaboration with Emeritus. This 20-week online programme equips participants to embed AI into business strategy, drive innovation through AI adoption, and lead high-impact, AI-ready teams in a data-driven world.

Designed for professionals with a minimum of 10 years of experience, the programme is ideal for senior stakeholders, functional leaders, and business heads across technology, marketing, finance, operations, and consulting. It also benefits entrepreneurs and professionals preparing to lead AI-integrated teams or step into broader strategic roles. Whether working in sectors like BFSI, healthcare, retail, manufacturing, or IT services, this programme equips participants with the strategic frameworks and AI-driven leadership mindset to lead transformation in a dynamic, AI-enabled environment.

Speaking on the commencement of the programme, Avnish Singhal, Executive Vice President, Head India & APAC, Emeritus, said, “The future belongs to leaders who can harness the power of AI not just as a tool, but as a strategic enabler. Through Leadership with AI, we aim to shape leaders who can innovate, adapt, and inspire in a tech driven world. This programme is a timely response to the growing need for leaders who can seamlessly integrate AI into their strategies and drive organisational transformation.” 

Delivered through self-paced, pre-recorded videos by globally renowned ISB faculty, combined with live sessions by seasoned industry practitioners, the programme offers a flexible yet immersive learning experience. With integrated modules on AI and Generative AI, real-world case studies, assignments and group discussions, this programme prepares mid- to senior-level leaders to confidently steer their organisations through the complexities of an AI-powered business environment. It also offers live masterclasses on AI, Generative AI, and Agentic AI, a capstone project, and learning resources on Agentic AI. The modules of this programme include AI and ML technologies and its use cases, AI and managerial trade-offs, competing in the age of AI disruption, and working with Generative AI among others.

This programme will enable participants to:

·         Identify opportunities and outline a plan to use AI and ML methods for improved business performance

·         Apply data-driven business innovation best practices to enhance organisational performance

·         Create an executive summary of an AI implementation/improvement plan for your organisation

·         Strategically leverage Generative AI for informed leadership decisions and productivity

·         Change mindsets and culture to enable digital and AI-enabled revolution

·         Recognise the ethics, privacy, and regulations in AI and ML for safer implementation

·         Assess and evaluate the current leadership mindset to innovate and reinvent with AI

Programme Details:

·         Start Date: July 30, 2025

·         Duration: 20 weeks

·         Mode: Pre-recorded videos and live online sessions by globally renowned ISB faculty

·         Eligibility: Any graduate/diploma holder (10+2+3) in any discipline with minimum of 10 years of work experience.

·         Fee: INR 2,19,900 + GST

·         Certification: Upon successful completion of the programme, participants will receive a certificate of completion from ISB Online and an opportunity to gain the ISB Online Alumni Status.

Attracting cross-industry participation, the programme draws product and project heads, transformation leaders, HR and operations heads, and CXOs from sectors including tech, telecom, BFSI, pharma, consulting, energy, and government.

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