Bengaluru, April 29 2025: Instamart, India’s pioneering quick commerce platform, has partnered with Kalyan Jewellers, one of India’s most trusted and iconic jewellery brands, marking the jewellery brand’s debut in the quick commerce space. Just in time for Akshay Tritiya, customers can now order certified gold and silver coins directly on Instamart and have them delivered to their doorsteps in minutes. Instamart users can avail the service across all 100 cities including top metros.

Starting April 25, consumers across cities can shop a certified assortment of gold and silver coins on Instamart, making last-minute festive shopping more seamless and stress-free than ever before. The exclusive range includes:

• Gold Coins: 0.5g and 1g (24 Karat, BIS Hallmarked) featuring motifs like the Flower, Ayodhya, Lord Ganesh, Swastik and Goddess Lakshmi
• Silver Coins: 5g, 10g, and 20g (999 pure silver, certified) adorned with auspicious motifs such as Ganpati, Laxmi, Ganesh Laxmi and more.

Whether it’s for gifting, spiritual rituals, or personal investment, these coins are a symbol of prosperity and auspicious beginnings, perfectly aligned with the spirit of Akshaya Tritiya. But what makes this launch truly special is that it’s not just a festive addition. Post Akshaya Tritiya, Kalyan Jewellers’ gold and silver coins will continue to be available on Instamart as part of their regular assortment, giving consumers year-round access to trusted, quality-assured precious metals with just a few taps.

Amitesh Jha, CEO of Instamart said, “We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.”

With this latest offering, Instamart is reaffirming its position as the go-to destination for not just groceries, but moments of joy, celebration, and tradition, delivered instantly.

Speaking about the partnership, Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious. Through our collaboration with Swiggy’s Quick Commerce platform, Instamart, we are making it easier than ever to buy Kalyan gold and silver coins. Our offering includes 0.5g and 1g gold coins, along with 5g, 10g, and 20g silver coins – delivered straight to your doorstep in minutes. This provides customers with the flexibility to choose according to their needs, budgets, and convenience. This partnership allows us to integrate the auspiciousness of tradition with the ease and speed of modern living, ensuring the spirit of the festival remains.” 

To celebrate this golden partnership, Instamart launched a striking on-ground activation named InstaGold. In Hyderabad, a high-footfall location was transformed with an eye-catching installation, completely covered in chocolate coins wrapped in identical gold foil. But here’s the twist: hidden among them were 5 real gold coins, indistinguishable from the rest. Each participant had just one chance to pick a coin and try their luck. This exciting, interactive experience captured the spirit of Akshaya Tritiya, bringing together tradition, surprise, and a dash of golden fortune in the most delightful way.

From impulse festive buys to thoughtful last-minute gifts or meaningful personal indulgences, Kalyan Jewellers’ debut on Instamart reimagines how India shops for gold with purity, trust, and now, unprecedented speed.

The post Instamart partners with Kalyan Jewellers to deliver Gold and Silver Coins just in time for Akshaya Tritiya appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Link to the ad film:

• • Youtube-https://www.youtube.com/watch?v=-itf-zrnEUI
  • Instagram- https://www.instagram.com/reel/DDhMgzWhURG/?igsh=MWlkcnRqaGVmYWZldg%3D%3D
  • X–https://x.com/SwiggyInstamart/status/1867543901008986311?t=n77vyrUzC6JttZGcOvb_OQ&s=08

Delhi, December 14– This wedding season, Swiggy Instamart, India’s leading on-demand quick commerce platform, has launched a wedding store that delivers all your essentials in just 10 minutes. Adding a touch of glamour, Swiggy Instamart has partnered with iconic fashion designer Manish Malhotra to create exclusive designer Shagun Lifafas, ensuring you can gift in style, even if you haven’t planned ahead.

Blending wedding needs with quick commerce, customers in Delhi-NCR Can Now Get Their Hands on Exclusive Manish Malhotra-designed Shagun Lifafas from Swiggy Instamart in Just 10 Minute To mark this exciting collaboration, the ace designer himself is featured in Swiggy Instamart’s latest ad.

Hari Kumar G, Chief Business Officer, Swiggy Instamart, “In the past few weeks, we’ve seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart’s wedding store. Manish Malhotra’s brilliance has always brought magic to weddings, and we’re excited to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!” 

The Shagun Lifafa—a reimagined traditional wedding gift envelope—is one of the standout items in this collection. With intricate detailing and a luxurious touch, the Manish Malhotra Shagun Lifafa adds a new dimension to gifting, ensuring it’s as elegant as the wedding itself.

Swiggy’s Co-Founder and Chief Growth Officer, Phani Kishan Addepalli also shared his excitement about the collaboration on X saying As we were brainstorming on ideas on how to make this wedding season memorable – a team mate said “sabko Manish thodi milta hai“.

To celebrate this partnership, Swiggy Instamart has launched an entertaining ad film featuring the man himself. The film is a hilarious take on the concept of ‘extra’, showing how even the most ordinary experiences can be transformed into something extraordinary with a little flair.

The film follows a delivery executive standing next to his modest bike while the legendary designer examines every detail with his signature keen eye. “Needs more… oomph!” Manish declares, before turning the humble bike into a sparkling work of art. Handles are adorned with flair, the wheels shimmer with accents, and the seat is draped in gota-patti. As the delivery executive reminds him, “Voh engine hai” (that’s the engine), Manish inquires with his assistant, “He knows he’s delivering a Manish Malhotra, right?”.

With this collaboration, Swiggy Instamart is reimagining the traditional wedding shopping experience by offering customers the chance to purchase luxurious designer items with the convenience of fast delivery. Now, wedding guests can access a stunning collection of Shagun Lifafas delivered straight to their doorstep in record time.

The post Swiggy Instamart Teams Up with Manish Malhotra for New Ad, Bringing His Exclusive Designer Shagun Lifafa to Instamart This Wedding Season appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.