18^th Nov | Bengaluru: For millions of Indians, taking the first step toward investing can feel daunting. Questions like “Where should I invest?”, “Which scheme is right for me?”, “Should I diversify or stick to one fund?” often lead to hesitation and inaction. Axis Mutual Fund is addressing this challenge with Micro-Investment, an industry-first innovation designed to make investing accessible, educational, and empowering.

Why Micro-Investment Matters | Breaking Barriers for New Investors

Investing is often perceived as complex and risky, especially for first-time investors. This fear leads to procrastination or speculative decisions. Micro-Investment changes that narrative by allowing investors to start small—just ₹100 per scheme—and learn by doing. With ₹1000, investors can diversify across 10 different schemes, track performance, and understand how markets work without the fear of losing big. This approach is like sampling multiple sachets before buying a full-size pack. By monitoring their portfolio, investors gain practical insights into risk, expected returns, and diversification, making financial literacy a hands-on experience.

“Axis Mutual Fund believes investing should be accessible and educational. With ₹100 per scheme, we’re giving every Indian the power to start their financial journey without fear. Micro-Investment is not just about small amounts—it’s about consistency, discipline, and big learning where you start small and aim to achieve big – the foundation for long-term wealth creation. With Micro-Investment, Axis Mutual Fund reinforces its position as a pioneer in simplifying and educating India’s investing community,” said B Gopkumar, MD & CEO, Axis AMC.

Axis Mutual Fund’s Micro-Investment feature is built on three pillars:

• Accessible: Start with small amounts, eliminating the fear of large losses.
• Educational: Learn by doing—understand diversification, risk, and market behaviour.
• Empowering: Build confidence gradually and scale up when ready.

In just three clicks on the Axis Mutual Fund website, investors can explore multiple schemes, diversify their portfolio, and begin learning the fundamentals of investing. This feature will be available at a monthly frequency, exclusively for SIP investments, and will apply only to eligible schemes. Axis Mutual Fund is committed to democratizing investments through innovative solutions that empower investors to make informed decisions.

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