She started her banking career as Probationary Officer in 1994 with Federal Bank and subsequently moved to Vijaya Bank as Financial Analyst in 2007 which got amalgamated with Bank of Baroda, where she rose to the rank of Chief General Manager in February 2025.

Ms Mini T. M. is a graduate in Agriculture, MBA (Finance), and a Certified Associate of Indian Institute of Bankers. She is also a certified Financial Risk Manager from GARP, USA apart from having insights through Strategic Leadership for Transforming Tomorrow from IIM Ahmedabad (with Alumni Status).

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The MoU was signed by Mr. C. Neelakantan, Head – Treasury and Direct Taxation, Ashok Leyland and Mr. Saurabh Dalmia, Head – Cash Management, Indian Bank in the presence of Ms. Madhavi Deshmukh, National Sales Head – MHCV, Ashok Leyland, and Mr. Ashutosh Choudhury, Executive Director, Ms. Roopali Singh, DGM-CMS Vertical and Mr. Munash Dalal, AGM-CMS Vertical, representatives from Indian Bank. Under this partnership, Indian Bank shall provide comprehensive financial solutions to Ashok Leyland’s M&HCV dealers, addressing their diverse financial needs. The partnership will focus on offering seamless, tailored financing options to support the dealer network.

Mr. Balaji K M, CFO, Ashok Leyland said, “Ashok Leyland is delighted to partner with Indian Bank to offer customized finance solutions to our valued M&HCV dealers. With Indian Bank’s expansive network of 5,880 branches across India, we can cater to our dealers in every region. This strategic partnership will strengthen Ashok Leyland’s market position. We remain committed to delivering exceptional experiences to our customers.”

Ms. Madhavi Deshmukh, National Sales Head – MHCV, Ashok Leyland said, “The strategic collaboration with Indian Bank will deliver exceptional financing solutions to our valued dealers, extending our market reach and reinforcing our commitment to innovation and partner success. This partnership will provide tailored financing solutions designed to meet the unique requirements of our dealers. We remain dedicated to fostering long-lasting relationship with our dealer network.”

Mr. Ashutosh Choudhury, Executive Director, Indian Bank said, “Indian Bank is pleased to partner with Ashok Leyland to provide their dealers seamless and tailored financing solutions. This collaboration reaffirms our commitment to supporting the diverse financial requirements of businesses in the commercial vehicle sector. With Indian Bank’s best-in-class processes, we are confident that more dealers will benefit from this partnership, enabling them to scale their operations and drive business growth.”

The partnership will simplify access to financial solutions for Ashok Leyland’s M&HCV dealers empowering them to manage their working capital efficiently and enhance business operations. With Indian Bank’s customised financing options, dealers will benefit from improved liquidity, faster credit approvals, and competitive interest rates, allowing them to expand their operations seamlessly. By ensuring greater financial flexibility, this collaboration reaffirms Ashok Leyland’s commitment to empower its dealer network while driving sustainable growth in the commercial vehicle industry.

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The campaign uses relatable scenarios to address the social stigma & embarrassment that often accompany falling victim to online scams

Mumbai, India, (December 2024) – Indian Bank has launched an innovative digital campaign titled ‘Khabar Nahi, Khabardar Bano’ to educate customers about the growing threat of cyber frauds and empower them with preventive measures. Conceptualized by Goldmine Advertising, the bank’s Digital Agency on Record, the campaign uses relatable scenarios to address the social stigma and embarrassment that often accompany falling victim to online scams.

With the rise in digital transactions across India, cases of cybercrime and payment fraud have become increasingly prevalent. Through this campaign, Indian Bank aims to create awareness about different types of fraud while equipping customers with practical tips to safeguard themselves. This series of engaging films highlights various cyber threats and underscores the importance of vigilance in the digital age.

Imran Khan Hanafi, Group Creative Director at Goldmine Advertising shared, “Each film delves into a specific type of fraud, offering viewers clear insights on how to identify and avoid these scams. The campaign taps into the relatable insight that becoming a victim of fraud often leads to social scrutiny, using humour and authenticity to deliver a memorable message.”

Shivani Desai, Associate Vice President – Brand Solutions at Goldmine Advertising added, “There’s a deep-rooted fear of judgment that stops people from talking openly about online scams. Our goal was to not just make films, but also raise awareness while connecting personally with people. We wanted to build a connection with viewers while offering practical advice that feels approachable rather than overwhelming.”

The films take a light-hearted yet impactful approach, ensuring the message resonates with a wide audience.

Watch the films here:

Film 1 – OTP Scam

Film 2 – QR Code Scam

Indian Bank remains committed to ensuring the safety of its customers in the digital banking ecosystem. Through ‘Khabar Nahi, Khabardar Bano,’ the bank continues to reinforce its dedication to building a secure and informed banking community.

The post Indian Bank Launches ‘Khabar Nahi, Khabardar Bano’ Digital Campaign to Combat Cyber Fraud appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.