India ADEX forecast - newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra https://newsmantra.in/tag/india-adex-forecast/ Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra Thu, 26 Feb 2026 06:44:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://newsmantra.in/wp-content/uploads/2019/05/cropped-newmantra-logo-32x32.png India ADEX forecast - newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra https://newsmantra.in/tag/india-adex-forecast/ 32 32 Digital Media to Command 64% Share of India’s Ad Spend in 2026: PMAR https://newsmantra.in/india-ad-spend-2026-digital-share-pmar/ Thu, 26 Feb 2026 06:44:55 +0000 https://newsmantra.in/?p=77798 MUMBAI. India’s advertising expenditure (ADEX) is projected to reach ₹1,74,605 crore in 2026, marking a 12–13% growth, according to the Pitch Madison Advertising Report (PMAR). Digital media is expected to contribute 64% (₹1,11,976 crore), while traditional media’s share declines to 36%. In 2025, the ad market stood at ₹1,55,105 crore...

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]]> MUMBAI. India’s advertising expenditure (ADEX) is projected to reach ₹1,74,605 crore in 2026, marking a 12–13% growth, according to the Pitch Madison Advertising Report (PMAR). Digital media is expected to contribute 64% (₹1,11,976 crore), while traditional media’s share declines to 36%.

In 2025, the ad market stood at ₹1,55,105 crore under an expanded ADEX definition, which includes quick commerce and MSME digital spends, reflecting 12% growth over 2024. The revised calculation covers core digital advertising, ₹4,000 crore from quick-commerce platforms, and ₹35,814 crore from MSME digital spending, highlighting digital’s growing dominance in India’s advertising landscape.

The post Digital Media to Command 64% Share of India’s Ad Spend in 2026: PMAR appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

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