Bengaluru, 23 September 2024: The International Cricket Council (ICC) is pleased to announce the official event song for the ICC Women’s T20 World Cup 2024, titled ‘Whatever It Takes.’ The soundtrack is a collaboration between the vibrant all-girl pop group W.i.S.H., acclaimed music director Mikey McCleary, composer Parth Parekh, and produced by Bay Music House. The single is now available for download and streaming on major platforms worldwide.

The official music video was also launched alongside the soundtrack, offering a cinematic preview of the tournament. It features highlight reels of iconic moments in women’s cricket and the choreography portrays the ICC Women’s T20 World Cup 2024 as the must-watch event of the year.

The song for the ninth edition of the ICC Women’s T20 World Cup embraces a global pop sound, blending excitement and energy to resonate with international audiences and connect with younger fans.

W.i.S.H., the all-girl pop sensation, brings youthful energy and modern flair to the track, celebrating empowered women in sport through Mikey McCleary’s visionary composition. The campaign slogan for the ICC Women’s T20 World Cup – “Whatever It Takes,” embodies the journey of elite cricketers who dedicate themselves to achieving excellence in their sport. The song echoes this sentiment, celebrating the commitment and pursuit of excellence that characterises champions.

ICC General Manager: Marketing and Communications, Claire Furlong said: “The ICC is committed to make the ICC Women’s T20 World Cup 2024 the best possible stage for world class players to shine. Women’s cricket is firmly established on the global stage, and our vision is to further enhance its recognition with the launch of the official event song. This soundtrack is not only a prelude of the extraordinary talent that will be displayed on the field of play, but also the vehicle to inspiring a new generation of heroes to women’s cricket’s ever-growing, worldwide fanbase.”

Building on the success of the 2023 edition in South Africa, which recorded over 190 million global viewing hours – a remarkable 44% increase from the 2020 tournament – the 2024 event is expected to elevate the sport even further, attracting new audiences and increasing engagement worldwide.

The action is set to begin at the Sharjah Cricket Stadium in the United Arab Emirates, on 3 October 2024, where each of the 10 participating nations will undoubtedly do “Whatever It Takes” to lift the trophy at the conclusion of the Final at Dubai International Stadium on 20 October.

W.i.S.H. shared their excitement at the launch of the song, “We are incredibly proud to share that as an all-girl group, we’ve created the official event song for the ICC Women’s T20 World Cup! Cricket is a powerful force that unites people across our country and around the world, and it’s an honour to contribute to such a special occasion. As huge fans of Jemimah Rodrigues and Smriti Mandhana, we can’t wait for them to do the hook step from the music video and of course the other players from all the participating nations!”

Speaking about the song, Music Director, Mikey McCleary said, – “I feel we have captured the vibe and the energy of a T20 cricket world cup in this song and can’t wait for cricket fans all over the world to listen to it.”

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Bengaluru, 12th September 2024 – The International Cricket Council (ICC) today announced accessibly priced match tickets starting from just five Dirhams and free entry for those under 18, as part of an initiative to leave a legacy of the ICC Women’s T20 World Cup 2024, the first global women’s cricket event to be held in the region.

ICC Chief Executive Geoff Allardice, who made the announcement at a media conference that he addressed along with Emirates Cricket Board’s (ECB) Board Member Zaid Abbas, also praised the United Arab Emirates (UAE) as a venue.

“One of the exciting things about the UAE is its diversity. It’s a place where the entire world is represented! This means that this is effectively a home World Cup for all 10 teams and players can enjoy the support of passionate fans. With that in mind, I’m delighted to announce today that tickets will be available from just five dirhams and under 18s will go free.

“We will also be working with the ECB and the Dubai Sports Council on the legacy of the event. We will be holding criio festivals to give more than 500 girls the chance to get involved in the game and have a fun first experience of cricket,” said Allardice, who thanked the ECB for hosting the tournament after it was moved from Bangladesh.

“I would like to thank the ECB and our friends at the Dubai Sports Council as well as the teams at the Dubai International Stadium and Sharjah Cricket Stadium for their extraordinary efforts,” added Allardice,

who also released a video of a spectacular laser show on the tournament at the iconic Burj Khalifa.

ECB Board Member Zaid Abbas said they were looking forward to working closely with the ICC and the Bangladesh Cricket Board (BCB).

“The Emirates Cricket Board is delighted to stage the ICC Women’s T20 World Cup in the UAE. The Emirates Cricket Board has rich experience and the proven pedigree of hosting top-class cricket, and we are once again ready to deliver another world-class event.

“The tournament will see the best women cricketers from around the world compete for the biggest prize in the T20 format. We are set to witness thrilling contests and brilliant individual and team performances in Dubai and Sharjah during the course of the event.

“The ECB would work closely with all stakeholders including the International Cricket Council and the Bangladesh Cricket Board to ensure that the participants and fans have a memorable time during their stay in the country.”

The 10-team tournament, being held from 3-20 October, will see a champion team emerge after 23 matches spread across the 18 days.

The 20 league matches will be split between Dubai and Sharjah with the semi-finals slated for 17 October in Dubai and 18 October in Sharjah. The final will be played in Dubai.

Group A includes six-time champions Australia, along with India, New Zealand, Pakistan, and Sri Lanka, while Group B comprises Bangladesh, England, South Africa, West Indies, and Scotland.

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New Delhi, August 21, 2023: The International Cricket Council (ICC), together with official fintech infrastructure partner and leading real-time global payments platform, Nium, today invited all cricket-loving technologists to revolutionize the sport through cutting-edge innovation as part of the second edition of the Next In hackathon.

The “Next In” hackathon is a unique platform that brings together technologists from around the world who share a passion for cricket. The second edition promises to be bigger and better offering participants the chance to showcase their skills, collaborate with like-minded individuals, and contribute to the evolution of cricket in a digital age, culminating in the hackathon final in India in early November during the ICC Men’s Cricket World Cup. Through this platform, technologists will have the opportunity to develop innovative solutions that can elevate high performance training, enhance fan engagement, and encourage mass participation in the sport.

This is an opportunity for the global community of sports and technology innovators, to create new and improved fan engagement experiences and facilitate the growth of cricket. Through the ICC’s vision for more players, more fans and more nations enjoying cricket, the hackathon provides a great opportunity to create more opportunities for fans to engage and access the sport.

The three tracks for participants to focus on are:

Enhancing team / athlete training experience
Fan experience – In stadium and at home
Growing participation in the sport
There will be no limit to how many technologies are used for each track, but at least one of the below listed technologies must be utilized within the derived applications for the above tracks:

Artificial Intelligence / Machine Learning
Fintech
AR / VR
Web3
Blockchain
Data Science

To register to be a part of the hackathon click here and express your interest by 29 September. A shortlist of teams will be invited to build and present their creations to a panel of prestigious judges including hackathon ambassador, Anil Kumble at an exclusive event in India in early November during the ICC Men’s Cricket World Cup 2023. As part of the process there will be knowledge sessions with mentors and meetups in Singapore, Mumbai and San Francisco.

ICC Head of Digital, Finn Bradshaw said: “I’m thrilled to continue our journey with Nium as we drive the intersection between invention and a collective passion for Cricket. Our focus on three pivotal tracks – High Performance, Fan Engagement, and Grassroots Participation – propels us into an exciting phase. With innovation as our driving force, we’re geared up to enhance cricketing experiences at the highest level, foster stronger connections with fans, and nurture budding talent. We’re excited about the path ahead and look forward to engaging with the brightest and most passionate minds.”

Jeremiah Glodoveza, Senior Vice President and Head of Global Marketing and Communications at Nium, said: “The Next-In Hackathon has become the showcase for the world’s best technologists to share new experiences that will advance the game we love. We’re proud to celebrate innovation in all forms, whether it’s on the pitch or off. We look forward to seeing how fans are envisioning the future of cricket, in what will no doubt be an amazing hackathon in November.”

Hackathon Ambassador Anil Kumble said: “I am delighted to be the Next In Hackathon Ambassador for its second edition. I believe there are many new ways of integrating technology into the sport, with data being a key part in how it will shape cricket moving forward. There were some fascinating innovations as part of the inaugural hackathon connecting technology and cricket together and I can’t wait to see what ideas will be presented to us this time around to help make the game more accessible and engaging for fans and cricketers alike.”

The first ever Next In hackathon saw 9550 teams from 113 countries involved, including 1000 registrants from the USA with the winning idea presented by team ‘Fanisko’. Their solution offered an enhanced live cricket viewing experience through 3D Augmented Reality, allowing users to play the game in real time from the comfort of their homes. The team’s solution was based on Web AR technology, which was integrated within the ICC app and offered in-depth player insights, bringing cricket spectators closer to the action.

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The prime minister said that the entire world is fighting Covid-19 and so is India. “Other adversities are also arising amid these trying times,” the PM said.

From locust attacks plaguing parts of the country to reports of earthquakes and cyclone occurrences in the past few months, the prime minister said that the country has faced many challenged amid the coronavirus crisis.

“We all have come together to withstand these challenges,” he said.

“Mann ke hare haar, mann ke hare jeet – it means that only our firm resolve and determination can decide our future,” the PM said.

The prime minister started his address by congratulating the Chamber of Commerce for achieving the milestone of completing 95 years.

“The ICC has stood the test of time and contributed immensely to the growth trajectory of the country,” he said.

IMP points of his speech: 

1). Coronavirus would be turning point as India becomes self-reliant due to this crisis.
2) Aatamnirbhar lessons start at home. Time has come for India to become self-reliant.
3) It is high time India becomes vocal for local.
4) Every citizen of this country has resolved to turn this crisis into an opportunity. We have to make this a major turning point for India’s growth story. What is that turning point? A self-reliant India.
5) Indian farmers have got their true freedom due the recent reforms. They can go to any part of the country to sell their produce.
6) Industries will have think how they will turn Indian into a net exporter of products.
7) Indians are saving a total of ₹19,000 crore due to usage of LED bulbs. Carbon emissions have also reduced due to the same.
8) At this time we’ve to take Indian economy out of ‘command and control’ and take it towards ‘plug and play’. This isn’t the time for conservative approach. It’s time for bold decisions and bold investments. It’s time to prepare a globally competitive domestic supply chain.

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