Base: ICUBE 2024 All India Population, 1516 Million

The report highlights the increasing role of Indic languages in shaping internet consumption patterns. Nearly all internet users (98%) accessed content in Indic languages, with Tamil, Telugu, and Malayalam emerging as the most popular due to their extensive availability. Over half (57%) of urban internet users prefer consuming content in regional languages, underscoring the growing demand for local language content across platforms.

Mr. Biswapriya Bhattacharya, Director B2B and Technology, Kantar Insights – South Asia commented, “AI has emerged as a significant game changer over the past year. Nine out of ten internet users have interacted with apps featuring embedded AI capabilities. The benefits of AI are no longer confined to a small segment of internet users but extend across the entire user spectrum. The widespread acceptance and enthusiasm surrounding AI should encourage digital companies to introduce more next-generation AI features in India. At the same time, it is crucial for these companies to ensure their solutions are both accurate and ethical.”

The report highlights that the digital gender gap in India is steadily narrowing, with 47 % of all internet users in the country being women, so far the highest. Female internet users now form a significant portion of shared device users in rural India: 58%. This marks substantial progress in making digital access more inclusive and equitable over the years.

While internet penetration continues to grow, the pace has moderated, especially in urban areas, compared to the exponential growth seen in previous years. Rural India, however, continues to witness double the growth rate of urban regions, reflecting the untapped potential in these areas.

Urban India leads in the adoption of non-traditional devices such as smart TVs and smart speakers, which have grown by 54% between 2023 and 2024. Concurrently, mobile devices remain the primary means of accessing the internet across both urban and rural demographics.

Rural India dominates online engagement for top activities, including OTT video and music streaming, online communication, and social media usage, outpacing urban users in these categories. Conversely, activities like net commerce, digital payments, and online education are still more prevalent among urban populations.

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Affiliate marketing spending in India currently stands at around $331 million, with projections reaching over $420 million by 2025. This anticipated growth underscores the urgent need for standardised practices and ethical guidelines to sustain the industry’s expansion. The “Best Practices for Affiliate Marketing in India” document by IAMAI addresses this need, providing a comprehensive framework to guide the industry toward greater transparency, trust and efficiency.

Given India’s position as one of the world’s top 10 markets in affiliate marketing, there is immense potential for further growth. Key factors driving this growth include the rising penetration of mobile phones, the rapid expansion of the e-commerce sector, robust digital infrastructure, and government initiatives such as Digital India. Together, these elements are anticipated to enhance the role of affiliate marketing as a strategic tool for companies across the country.

The comprehensive framework outlined in the document aims to foster trust, transparency, and efficiency across the affiliate marketing ecosystem.

The key objectives of launching the Best Practices for Affiliate Marketing are to:

1. • Establish industry-wide standards for ethical, transparent and effective campaigns

1. • Foster trust between advertisers, affiliates, and consumers

1. • Provide compliance guidance in a complex regulatory landscape

1. • Offer guidelines on performance optimization and KPI measurement

1. • Address common challenges such as unclear contracts and undisclosed terms

The document includes:

1. • Overview of different types of affiliate marketing

1. • Guidelines for technical setup and KPI tracking

1. • Best practices for various campaign formats (CPV, CPL, CPS, CPI)

1. • Emphasis on transparency and compliance

In October 2023 IAMAI facilitated the creation of a taskforce, comprising nine renowned companies of the affiliate marketing sector with the intention of creating affiliate marketing best practices guidelines. Companies involved in drafting the document include leading brands such as Affle, Admitad, Grabon, mFilterIt, Optimise, Tyroo, Valueleaf, and vCommission.

The post IAMAI Unveils Document on Best Practices for Affiliate Marketing in India appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.