The campaign reaffirms the organisation’s strong commitment to cleanliness, hygiene, environmental awareness and meaningful community participation.

Shri Sipan Kumar Garg, Managing Director, THDCIL, underlined that cleanliness is a shared responsibility and a collective endeavour. He emphasised the need for sustained awareness, responsible practices and active participation from both institutions and communities. Initiatives such as Swachhata Hi Seva, he noted, provide an important platform to translate the values of cleanliness and hygiene into real action while fostering a culture of responsible behaviour. Sustained efforts in this direction, he added, are essential for creating healthier communities and advancing the broader goals of sustainable development.

The awareness programme attracted the attention of shoppers and visitors, using an engaging and satirical performance to deliver the message of keeping public spaces clean and adopting responsible civic behaviour.

The Nukkad Natak highlighted the importance of maintaining clean surroundings and practising good hygiene in everyday life. Through entertaining performances and relatable situations, the actors encouraged people to make cleanliness a daily habit rather than a one-time effort.