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Cosmoserve Space Announces Mission Embrace, the World’s First In-Orbit Soft Robotic Capture Demonstration

Newsmantra — Tue, 07 Jul 2026 06:18:26 +0000

Flying aboard Skyroot Aerospace’s Vikram-1 maiden orbital launch under Mission Aagaman, which has received its launch window clearance between July 12 and August 4, 2026
The mission demonstrates a soft robotic capture technology developed from concept to flight readiness in just four months by one of the world’s fastest startups to progress from founding to flight.

Hyderabad, India, 6th July 2026: Cosmoserve Space, an Indian startup developing Active Debris Removal (ADR) technologies, today announced Mission Embrace, its first orbital technology demonstration, which will fly aboard Skyroot Aerospace’s Vikram-1 maiden orbital launch, Mission Aagaman, during the approved launch window between July 12 and August 4, 2026. Mission Embrace will fly aboard India’s first privately developed orbital launch vehicle carrying satellite payloads, while simultaneously attempting the world’s first demonstration of soft robotic capture in orbit.

Cosmoserve Space is building solutions to one of spaceflight’s most pressing challenges: the growing population of dead and derelict satellites cluttering Earth orbit. With thousands of inactive satellites and debris objects currently orbiting Earth, and many more expected as satellite constellations continue to expand, Active Debris Removal (ADR) is emerging as one of the most critical capabilities for ensuring long-term orbital sustainability. The company’s core offering is a dual-spacecraft system, in which a robotic servicer spacecraft is capable of capturing and removing defunct satellites at roughly one-tenth the cost of any comparable solution available today.

At the heart of that system is Cosmoserve’s soft robotic capture mechanism, a compliant capture technology purpose-built to gently latch onto unprepared and non-cooperative objects in orbit — precisely the conditions found around dead satellites. Mission Embrace will validate this capture technology in the space environment for the first time anywhere in the world, a milestone the company considers foundational to its broader debris-removal roadmap.

The pace of development behind Mission Embrace is itself notable: the soft robotic capture technology was advanced from initial concept to flight-ready hardware in just four months. Cosmoserve Space was incorporated less than a year ago and having a payload already on the launch pad places it among the fastest companies in the world to progress from founding to flight. From initial concept to flight-qualified hardware in just four months, Mission Embrace demonstrates how India’s emerging private space ecosystem is dramatically shortening technology development cycles while delivering globally relevant innovation.

Development followed a structured engineering and review process overseen by an independent committee comprising former ISRO scientists and industry veterans. The technology was formally assessed at each major milestone — system concept review (SCR), preliminary design review (PDR), critical design review (CDR), and flight readiness review (FRR) — before being cleared for flight.

Dr. Chiranjeevi Phanindra, Founder & Chief Executive Officer, Cosmoserve Space, said, “Mission Embrace forms part of India’s first private orbital launch carrying satellite payloads while also attempting the world’s first demonstration of soft robotic capture in orbit. We developed this technology from concept to flight-ready hardware in just four months within a company that is less than a year old, without compromising engineering rigor. Through this mission with Skyroot, we are demonstrating how rapidly India’s private space ecosystem can innovate through collaboration. Mission Embrace is an important milestone in advancing technologies that will enable orbital sustainability and space debris removal.”

Mission Embrace represents the first milestone in Cosmoserve Space’s long-term vision to build scalable technologies for Active Debris Removal (ADR) and in-orbit servicing. As satellite constellations continue to expand and orbital congestion increases, technologies that enable capture, and removal of defunct spacecraft will become essential to the future of space operations. With Mission Embrace, Cosmoserve Space takes its first step towards building critical orbital infrastructure that will help create a safer, more sustainable, and commercially viable space ecosystem.

Zithara.AI Forays into Australia

Newsmantra — Wed, 20 May 2026 13:27:50 +0000

Onboards ‘Ernesto Buono Fine Jewellery’ as the first customer in Australia

Unveils World’s First AI Native CRM + CDP + Marketing Automation Stack for Consumer-Focused Businesses; Integrates Meta & Google for Closed Loop Attribution

Hyderabad, May 18, 2026 — Zithara.AI, an AI first retail intelligence platform, announced its strategic entry into the Australian market with the onboarding of Ernesto Buono Fine Jewellery , the esteemed Sydney-based luxury atelier, as its first customer in the region. The launch marks the introduction of Zithara.AI’s unified AI-stack bringing together Customer Relationship Management (CRM), Customer Data Platform (CDP), marketing automation, conversational AI, omnichannel communication and online reputation management into a single platform built specifically for consumer-focused businesses in Australia.

Alongside this expansion, Zithara.AI also unveiled proprietary Meta and Google integrations designed to enable closed loop attribution for offline retail businesses. The platform allows brands to connect digital engagement, social media interactions and advertising spends directly with in store visits, customer conversations and final purchases, helping retailers clearly measure business impact and return on ad spend (ROAS). Unlike traditional CRM platforms designed primarily for B2B workflows, Zithara.AI is purpose built for consumer-focused businesses operating across physical stores, websites, WhatsApp and social platforms, enabling retailers to centralise customer intelligence and create a unified 360-degree customer view.

As part of the partnership, Ernesto Buono Fine Jewellery will implement Zithara.AI’s AI native CRM platform to unify customer journeys across in store consultations, WhatsApp conversations, Instagram and Facebook interactions, Google reviews and digital campaigns into a single intelligence layer. Founded by master jeweller Ernesto Buono, the Sydney based luxury jewellery atelier is known for its bespoke engagement rings, wedding bands and handcrafted fine jewellery and was recently named among Luxury Lifestyle Awards’ TOP 100 Jewelry & Watch Brands for 2025. Through this deployment, the brand aims to centralise customer data, automate personalised engagement workflows, improve retention and drive repeat purchases while maintaining the personalised luxury experience that defines the brand.

Varun Kashyap, Founder, Zithara.AI, said, “We are excited to enter the Australian market with Ernesto Buono Fine Jewellery as our first customer in the region. Luxury retail is built on relationships and personalised experiences, and our platform is designed to help brands unify every customer touchpoint into one intelligent ecosystem. From WhatsApp inquiries and social engagement to in store purchases, retailers can now build stronger and more measurable customer relationships powered by AI.”

Sridevi Reddy, Co founder, Zithara.AI, added, “Australia has always been a strategic market for us as retailers increasingly look for data driven engagement and measurable marketing outcomes. Through this expansion, we aim to help consumer brands bridge the gap between online engagement and offline retail experiences while improving customer retention, repeat purchases and overall customer lifetime value.”

The platform’s AI native architecture includes its proprietary AI Agentic Framework (MCP – Model Context Protocol Server), a retail first orchestration layer that monitors customer behaviour across physical stores, websites, WhatsApp, Meta and Google to automate engagement workflows and customer follow ups. Zithara.AI also offers Ziri, its AI powered data intelligence agent that delivers real time insights on store performance, customer behaviour and campaign effectiveness directly to business leaders without the need for complex dashboards. In addition, the platform supports unified messaging across WhatsApp, Instagram and Facebook Messenger, helping retailers manage all customer conversations through a single interface while also enabling AI driven Google review nudging and online reputation management.

The launch further strengthens Zithara.AI’s growing international presence across consumer retail markets. The company currently supports more than 500 retailers across India and Southeast Asia. Businesses using the platform have reported up to 3x increase in repeat purchases, 28% improvement in customer retention, 25% uplift in customer acquisition, 25% higher WhatsApp conversion rates and 60% growth in customer lifetime value.