Tumkur,25^th October: In a continued effort to promote road safety across the country, Honda Motorcycle and Scooter India (HMSI) recently conducted an impactful road safety awareness campaign in Tumkur, Karnataka. The campaign reached over 1,800 students and staff members from Kendriya Vidyalaya, reinforcing HMSI’s mission to foster responsible road behavior among young people.

Understanding the critical role of young minds in shaping the future, HMSI is dedicated to instilling road safety habits in children and youth. Through interactive and engaging programs, the company aims to significantly reduce road accidents and foster responsible road usage. These campaigns are held regularly across schools, colleges, and institutions, both government and non-government, to reach a broad audience.

The Tumkur road safety awareness campaign featured a variety of activities aimed at making road safety education both comprehensive and interactive. Participants took part in theoretical safety riding lessons, danger prediction training, road safety quizzes, helmet awareness sessions, and practical Riding Trainer exercises. Each activity was tailored to make road safety education both informative and engaging, ensuring that the lessons learned would have a lasting impact.

HMSI appreciates the support given by Kendriya Vidyalaya in making this initiative a success. The collaboration underscores the shared commitment to creating safer roads and reducing traffic accidents.

Since inception, in the state of Karnataka, HMSI has imparted education to nearly 3 lakh adults and children, focusing on promoting responsible road usage and cultivating safe riding habits. This campaign in Tumkur adds another milestone to HMSI’s ongoing efforts to make India’s roads safer for all.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a safety culture in young minds and transform them to be the road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 7.7 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.
2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.
3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

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The covert operation, conducted in collaboration with Kolkata Police and other law enforcement agencies, specifically targeted entities engaged in the production and distribution of fake engine oil products that pose a severe threat to vehicle performance and safety. Three successive raids were carried out at Jorasanko, Nilmoni Mitra Street and Patiatloa Lane in Kolkata, resulted in the seizure of over 8,000 counterfeit products, including lubricants, die-cast components, printing plates, packaging materials, labels, and empty containers.

HMSI’s unwavering commitment to ensuring the authenticity and quality of its products is exemplified by this initiative. The company recognizes the potential risks associated with counterfeit engine oil, which can lead to engine damage, reduced fuel efficiency, and increased emissions, compromising the safety and performance of vehicles.

By disrupting the illicit supply chain, HMSI aims to safeguard its customers from the dangers of counterfeit products and reinforce the importance of using genuine engine oil. The company urges consumers to exercise vigilance and purchase products exclusively from authorized dealers and distributors to guarantee the integrity of their vehicles.

This proactive move by HMSI not only underscores the brand’s dedication to customer safety but also serves as a stern warning to counterfeiters. The dismantling of this illicit operation in West Bengal reflects the company’s commitment to maintaining the highest standards of product quality and authenticity, ensuring a secure and reliable experience for Honda customers.

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The company witnessed an uptick in its sales during the festive season and registered a growth of 20 percent compared to the same period last year. The total sales for the month stood at 4,47,849 units. This includes domestic sales of 4,20,677 units and 27,172 units in exports.

Key Highlights of November 2023: 

• Product: Augmenting its position in the premium mid-size 350cc motorcycle segment, HMSI launched the all-new retro classic CB350 at a special price of Rs. 1,99,900 (ex-showroom, Delhi). This motorcycle has been crafted to deliver a timeless classic design seamlessly integrated with cutting edge technology & refined performance ensuring an unparalleled experience for its customers.

• BigWing Network Expansion:  Elevating the #GoRidin spirit, HMSI inaugurated BigWing in Bengaluru (Karnataka) & Nagercoil (Tamil Nadu).

•   Road Safety: Expanding road safety awareness in India, HMSI conducted awareness campaigns in 12 cities across India – Bathinda (Punjab), Bagepalli (Karnataka), Kolhapur (Maharashtra), Tulungia (Assam), Chittorgarh (Rajasthan), Aizawl (Mizoram), Hubli (Karnataka), Hyderabad (Telangana), Chennai (Tamil Nadu), Dewas (Madhya Pradesh) Nashik (Maharashtra) & Noida (Uttar Pradesh). The company also celebrated the 9th anniversary of its Traffic Training Park in Delhi.

•   Motorsports: The IDEMITSU Honda Racing India team earned 6 valuable points in the Round 5 bringing their total to 27 points thus far in the 2023 Asia Road Racing Championship (ARRC). Parallely, Honda Racing Corporation announced the signing of Luca Marini for the 2024 and 2025 MotoGP World Championship seasons.

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Mumbai, 17 November 2023: Augmenting its position in the premium mid-size 350cc motorcycle segment, Honda Motorcycle & Scooter India (HMSI) today introduced the all-new retro classic CB350. Engineered to offer a timeless classic design with a superior blend of technology & refined performance, Honda CB350 has been launched at a special price of Rs. 1,99,900 (ex-showroom, Delhi). Customers can book this motorcycle at their nearest BigWing dealerships and deliveries will commence soon.

Introducing Honda’s latest premium BigWing motorcycle, Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “We are absolutely thrilled to expand our mid-size 350cc motorcycle line-up with the launch of All-New CB350. It proudly takes forward the rich legacy of Honda’s CB DNA and will provide the joy of riding to our customers. We are confident that the launch of this retro classic motorcycle will excite new buyers to join the ever-growing CB family.”

Commenting on the debut of All-New CB350, Mr. Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “The introduction of All-New CB350 marks yet another significant milestone for our flourishing premium motorcycle business vertical. Ever since their launch, Honda’s middle-weight 350cc motorcycles have delighted customers across various markets. Together with our widespread network of premium BigWing dealerships, we are confident that the new CB350 will offer an exhilarating experience to buyers. Bookings are now open and deliveries will begin soon.”

Styling, Colours and Equipment:

The All-New CB350 blends Honda’s iconic styling ethos with a timeless classic design. Crafted with an amalgamation of artistry and power, it is a testament to splendidness of an era gone by, reimagined for today’s riders. The CB350 looks macho and sports a muscular fuel tank. Styling quotient is further enhanced by an all-LED lighting system (round LED headlamp, LED winkers and LED tail lamp).

Engineered with precision and deep appreciation for retro aesthetics, the CB350 gets long metal fenders which reflect its timeless elegance. It also features metallic covers for front forks along with split seats which give it an authentic classic appeal. HMSI is offering the CB350 in five attractive colours with a choice of metallic and matte shades. They are Precious Red Metallic, Pearl Igneous Black, Matte Crust Metallic, Matte Marshal Green Metallic and Matte Dune Brown.

The All-New CB350 features a heritage-inspired digital-analogue instrument cluster paired with Honda Smartphone Voice Control system (HSVCS) that presents advanced information on the go. This retro classic motorcycle is equipped with an assist & slipper clutch and gets Honda Selectable Torque Control (HSTC) system to enhance rider’s safety on all sorts of terrain. There is also an emergency stop signal feature that communicates sudden braking to vehicles behind by flashing hazard lamps.

To ensure utmost comfort while cruising in style, the CB350 gets large section telescopic front forks and pressurized nitrogen-charged rear suspension. Braking duties on the motorcycle are performed by a 310mm disc at the front and a 240mm disc at the rear. There is also the safety net of dual-channel ABS as standard. This retro classic motorcycle’s chunky 130-section 18-inch rear tyre exhibits a distinctive appeal, improves road grip and increases stability on different road conditions.

Engine and Performance:

At the heart of All-New CB350 lies a big and powerful 348.36cc, air-cooled, 4-stroke, single-cylinder BSVI OBD2-B compliant PGM-FI engine. This motor churns out 15.5 kW power at 5,500 RPM and 29.4 Nm of torque at 3,000 RPM, paired with a 5-speed gearbox. Its segment-leading torque makes the CB350 an easy-going versatile motorcycle for both city commutes as well as long weekend rides.

Long muffler of the CB350 optimizes a perfect balance with muffler capacity for producing a bold low-pitched sound. Its one-chamber structure in the expansion chamber helps delivering a rich thumping exhaust note when you twist the throttle. A double layer structure prevents exhaust pipe from thermal discoloration, maintaining the overall visual appeal of the motorcycle.

Price and Availability:

The All-New Honda CB350 has been attractively priced at Rs. 1,99,900 for the DLX variant and
Rs. 2,17,800 for the DLX Pro variant (ex-showroom, Delhi). It will be sold via HMSI’s premium BigWing dealerships across the country. HMSI is also providing a special 10-year warranty package (3 year standard + 7 year optional) on the product to offer a peace of mind ownership experience to customers.

Variant	Price (ex-showroom, Delhi)
CB350 DLX	Rs. 1,99,900
CB350 DLX Pro	Rs. 2,17,800

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Key Highlights of October 2023: 

• Corporate:  HMSI announced its remarkable feat of crossing 30 Lac customer milestone solidifying its position as a trusted and preferred choice for two-wheeler enthusiasts in the state of Kerala. Additionally, Honda’s Brand ‘Shine’ in the 125cc motorcycle segment crossed over 30 Lac customers in western India.
• Product: HMSI introduced the OBD2A compliant 2023 CB300R and new avatars of H’ness CB350 & CB350RS in Legacy Edition and New Hue Edition respectively. The company also launched the all-new internationally acclaimed adventure tourer ‘XL750 Transalp’ and announced its bookings open for the first 100 customers at HMSI’s exclusive BigWing Topline dealerships.
• BigWing Network Expansion:  Elevating the #GoRidin spirit, HMSI inaugurated BigWing in Kadapa (Andhra Pradesh), Visakhapatnam (Andhra Pradesh) and Bengaluru (Karnataka).
• Road Safety: Expanding road safety awareness in India, HMSI conducted awareness campaigns in nine cities across India – Dhanbad (Jharkhand), Gudivada (Andhra Pradesh), Indore (Madhya Pradesh), Jodhpur (Rajasthan), Nagpur (Maharashtra), Patiala (Punjab), Rajkot (Gujarat), Thrissur (Kerala) and Varanasi (Uttar Pradesh). The company also celebrated its 6th anniversary of Traffic Training Park in Karnal (Haryana) and 3rd anniversary of Safety Driving Education Centre (SDEC) in Bangalore (Karnataka).
• CSR: To support the community by facilitating training to the economically weaker youth of the society and to develop a sustainable society, Honda India Foundation (HIF) completed first batch of GDA training under its flagship program Project Pragati (One Step towards Growth) in Agra, Uttar Pradesh.
• Motorsports: Displaying exceptional racing prowess, Kavin Quintal clinched the first position in the final race of 2023 season of IDEMITSU Honda Indian Talent Cup NSF250R at the Madras International Circuit in Chennai, securing a double victory in the round. Johann Emmanuel and Mohsin P secured second and third position, respectively.

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