Through this tie-up, Thermocool aims to expand its brand presence across the country by leveraging the reach and audience interest of the film. The collaboration is part of Thermocool’s marketing strategy to increase brand awareness and connect with more consumers across India through popular films and entertainment.

Commenting on the association, Bhakti Agarwal, Director, Marketing, Thermocool Home Appliances Ltd said, “At Thermocool, our marketing approach is centered on building meaningful connections with consumers and strengthening our presence across Indian households. Association with Nayyi Navelli reflects our focus on leveraging popular entertainment to reach a wider audience and make the brand more relatable to consumers. Through this partnership, we aim to enhance brand recall and reinforce Thermocool’s position as a trusted name in home and kitchen appliances.”

The brand association reflects Thermocool’s continued focus on exploring high-visibility marketing opportunities that bring the brand closer to consumers. By associating with a mainstream theatrical release, the company aims to expand its reach across markets and strengthen engagement with audiences through entertainment-led brand communication.

Looking ahead, the tie-up with Nayyi Navelli represents another step in the brand’s efforts to connect with consumers through relevant and engaging marketing initiatives.