Since every region has its own identity, customs, and what it wants to become, the campaign includes localized creatives made for different states. So the brand message feels more familiar and easier to relate to for consumers across India. And by leaning into regional culture and daily routines, Thermocool wants to form deeper emotional bonds with households while showcasing its range of innovative and reliable home appliances.

This initiative also continues Thermocool’s consumer-first mindset, as India’s cultures can look different from state to state, but the wish for comfortable, modern living is kind of universal. Through this initiative, the brand tries to celebrate the individuality of every region while at the same time pushing and reinforcing its presence in markets across the country in a more steady way.

On the launch,Mr. Tanuj Gupta, Director of Sales, Thermocool Home Appliances. said,, “India’s diversity is its biggest strength, and each state has a distinct way of life that truly should be celebrated. With ‘India Ka Naya Andaz,’ we really wanted to avoid a one-size-fits-all approach and craft communication that connects well with people on a local level. As a token of appreciation for the trust our customers place in us, we’re also offering vouchers worth up to ₹11,000, making this celebration even more rewarding. This campaign shows our dedication to understanding our consumers, while we deliver innovative home appliances that fit in with their changing routines.”

According to Mr. Tushar Gupta, Director Operations, Thermocool Home Appliances, “At Thermocool, every campaign is backed by our commitment to delivering a seamless customer experience. ‘India Ka Naya Andaz’ reflects not only our growing presence across the country but also our ability to serve consumers through a strong operational and distribution network. As we continue to expand, our focus remains on making reliable and innovative home appliances accessible to households across India.”  

Under the leadership of Rajeev Kumar Gupta, the brand has consistently focused on enhancing consumer engagement through impactful, high-visibility campaigns and strategic market expansion

With a portfolio that keeps expanding across air coolers, refrigerators, washing machines, LED televisions, and kitchen appliances, Thermocool continues to reinforce its position as a trusted home appliance brand. Under ‘India Ka Naya Andaz,’ the company also reiterates its vision of bringing innovation, comfort, and meaningful consumer engagement into homes throughout India.

Raj Cooling Systems Private Limited, a trusted name in the home appliances industry, proudly announces the launch of its Kiozy+ Air Purifier, a product designed to redefine indoor air quality in modern urban spaces. The company continues its mission to create innovative smart products which enhance people’s lifestyle through healthy and comfortable premium living experiences under the leadership of entrepreneur Mr. Kalpesh Manubhai Ramoliya.

The Kiozy+ air purifier launch will feature Bhagyashree Dassani, a famous film actress, to promote the product. The partnership intends to show how essential clean air is for healthy living, which becomes especially vital during winter when pollution levels rise in Tier 1 cities.

Air pollution has become a serious environmental problem that affects Tier 1 cities because smog and toxic particles create dangerous health risks that damage lung function and disrupt normal daily activities. The Kiozy+ air purifier has been thoughtfully designed to combat these challenges by filtering harmful pollutants, dust, allergens, and toxins from indoor air. Kiozy+ provides homes and workplaces with continuous fresh air, which has been purified to help people achieve better breathing, together with improved health.

Speaking about the launch, Mr. Kalpesh Manubhai Ramoliya shared, “At Raj Cooling Systems, we believe that clean air is a basic necessity, not a privilege. With Kiozy+, we want to empower families and professionals to take control of their indoor environment and protect their health. Our product demonstrates our dedication to developing new ideas while delivering products of high quality that benefit our customers’ health.

Bhagyashree Dassani expressed her opinion by saying, “Clean air has a direct impact on our immunity and overall health. The Kiozy+ system uses an intelligent design that delivers air purification through its comfortable living spaces and attractive design elements, which create a healthy environment. I am delighted to be associated with a brand that truly prioritizes healthier living.

Raj Cooling Systems Private Limited starts its entry into wellness and lifestyle markets through the launch of Kiozy+ product. The product functions as a representation of pure modern luxury, which enables users to experience unbound healthy breathing. Kiozy+ functions as an air purifier, which provides users with clean air and health improvements while creating comfortable spaces for modern indoor environments.