Bengaluru, April 28, 2025 – HMD in collaboration with Free Stream Technologies (incubated at Indian Institute of Technology (IIT), Kanpur) and other D2M partners announces launch plans underway to meet mass consumer demand for Direct-to-Mobile (D2M) phones ahead of large-scale field trials in India. The announcement will be made at the World Audio Visual & Entertainment Summit (WAVES) 2025 held at Jio World Centre, Mumbai.

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·         Both the feature phones are bolstered with 2500 mAh battery, Bluetooth 5.0, Type C Fast Charging and UPI features

·         Renewing Its Commitment to Cricket, HMD also extends its partnership with Rajasthan Royals

Bengaluru, 3^rd April 2025: Human Mobile Devices today announced the launch of its latest feature phones the HMD 130 Music and HMD 150 Music, with dedicated music controls, especially designed for the Music lovers. The mobile brand is providing 1-year’s replacement guarantee on both the phones. This development marks a significant milestone in the company’s commitment to providing innovative mobile solutions for the Indian market at an unparalleled price point. The event saw the presence of Kumar Sangakkara, Director of Cricket, Rajasthan Royals, who joined HMD’s VP and CEO – India and APAC, Ravi Kunwar, to unveil the new products and discuss how HMD’s innovation-driven ethos aligns with the Royals’ tech-forward and sustainability-led approach both on and off the field.

Being the loudest feature phones HMD 130 Music and HMD 150 Music deliver superior audio, long-lasting battery life, and a stylish design and are available in trendy colours such as Blue, Dark Grey & Red for HMD 130 and Light Blue, Purple & Grey for HMD 150 Music

Key Features:

• Enhanced & Loud Audio Experience: A large rear speaker ensures clear and immersive sound quality for music and hands-free calls, complemented by dedicated music buttons for effortless control and inbox earphones.
• Long-Lasting Battery: A powerful 2500mAh removable battery supporting Type C Fast Charging with an inbox charger and providing -up to 50 hours of music playback and an impressive 36 days of standby time
• Durable & Stylish Design: Reinforced corners and a scratch-resistant screen make these devices sturdy for everyday use, with a dual flashlight on HMD 130 Music for added convenience
• Multiple Entertainment Options: Wireless & Wired FM radio, FM Recording, Bluetooth 5.0, and SD card expansion up to 32GB for personalized music storage
• UPI Payment: HMD 130 Music is supported with built-in UPI payment capabilities and HMD 150 Music comes with scan and pay feature allowing users to make and receive payments using a simplified interface
• Phone Talker: a Text to speech solution in Hindi & English language making it easier to use the device

Renewing the Winning Partnership with Rajasthan Royals

Strengthening its commitment to cricket, HMD also has extended its partnership with the Rajasthan Royals as their official smartphone partner for IPL, 2025. This collaboration underscores HMD’s dedication to engaging with Indian consumers through their passion for cricket while continuing to offer digital solutions to their consumers

Commenting on the launch, Ravi Kunwar, VP and CEO, HMD India and APAC said, “At HMD, we understand the diverse needs of Indian consumers, from those seeking reliable feature phones to those embracing the latest in smartphone technology. With the launch of the HMD 130 and HMD 150 Music, we continue our commitment to offering durable, long-lasting devices that provide an exceptional mobile experience, particularly for first-time users. Additionally, we are excited to announce that we will soon be coming out with our entry-level 5G smartphone, bringing high-speed connectivity to a wider audience.

We are also proud to renew our partnership with the Rajasthan Royals, reinforcing our engagement with Indian consumers through their passion for cricket. We look forward to our second innings of a fruitful association.”

Commenting on the partnership renewal, Alok Chitre, Chief Business Officer, Rajasthan Royals commented, we understand the diverse needs of Indian consumers, from those seeking reliable feature phones to those embracing the latest in smartphone technology. With the launch of the HMD 130 and HMD 150 Music, we continue our commitment to offering durable, long-lasting devices that provide an exceptional mobile experience, particularly for first-time users. Additionally, we are excited to announce our first entry-level 5G smartphone, bringing high-speed connectivity to a wider audience. Additionally, we are also proud to renew our partnership with the Rajasthan Royals, reinforcing our engagement with Indian consumers through their passion for cricket. We look forward to our second innings of a fruitful association.

The HMD 130 and HMD 150 Music phones will be available at an affordable price of ₹1,899 and ₹2399 respectively, across leading retail stores in India, on HMD.com and through various e-commerce platforms

Stay tuned for more details on the smartphone’s pricing, availability, and the exciting milestones HMD has planned for 2025.

HMD 130 Music : https://we.tl/t-YQXFDbIt7J

HMD 150 Music : https://we.tl/t-kc2LdtkB07

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Bengaluru, Monday 3^rd March 2025 – Finnish innovator HMD has put the human back into the smart story at MWC 2025.

Just over a year into its bold rebrand, the company has welcomed acclaimed entrepreneur, actress, and mother of two, Drew Barrymore, to the stage at MWC 2025 to share her passionate views on screen time.

Mum, entrepreneur and actress exclaimed: “Technology has taken advantage of the tired parent. It’s time to redefine how we live. Patience from the past meets future forward technology. I started this for my children, but I also truly want it for myself, and for you.” Barrymore also teased an upcoming collaboration set to disrupt the status quo by tackling the ‘status scroll.’ She hinted at the code name of this new initiative; ‘Project Wildflower’.

On this occasion Ravi Kunwar, VP and CEO, HMD India and APAC said: “At HMD, our commitment to putting humans first in mobile technology continues to drive our innovation. The Indian market has embraced our vision of better technology that respects digital wellbeing and offers meaningful experiences. The upcoming launch of our HMD 130 and 150 Music phones in India perfectly exemplifies this philosophy—combining nostalgic design with practical features like extended battery life and enhanced audio capabilities that Indian consumers value. As we unveil our latest offerings at MWC 2025, we remain dedicated to creating products that empower users while addressing their evolving needs for balance in the digital age. We’re confident that our human-first approach will resonate strongly with Indian consumers who are increasingly seeking technology that enhances rather than dominates their lives.”   

Jean-Francois Baril, CEO and Chaiman of Human Mobile Devices said: “Our first year creating devices under the Human Mobile Devices brand has been full of highlights, with world-class phones launched,  investment in socially responsible initiatives both at home in Europe and abroad, and double-digit volume growth of our feature phones, plus 2024 is our highest ever operating profit.”  

“We have made great strides with M-KOPA, a leading African Fintech platform providing affordable finance, unlocking smart experiences and putting HMD devices in 2.5 million customers’ hands, made possible by our leading financing and security services. Our Better Phone project also worked with teens, parents and experts to understand how to introduce smart devices to families, and we’re excited to launch our first device built on its foundations, the HMD Fusion X1.”  

“At the same time, security is non-negotiable. We’ve been listening closely to our enterprise customers, and in 2025, we’re taking our security commitment to the next level. This year, we’re introducing an ultra-secure solution in collaboration with our most trusted partners, ensuring customers benefit from the highest standards of protection.  

“With this renewed focus on human experiences, a new focus on the family segment and a continued focus on security and financing, HMD looks forward to meaningful growth in 2025 and a better technology experience for all”.

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Bengaluru, 4^th February 2025: Human Mobile Devices, HMD, announces the launch of one-of-a kind service initiatives at Maha Kumbh Mela 2025, demonstrating its commitment to enriching the pilgrim experience through innovative technology and support services. The company has established a comprehensive presence in Prayagraj with multiple programs designed to assist visitors during their spiritual journey

Key Highlights of HMD Initiatives at Maha Kumbh:

• Comprehensive Mobile Care: The HMD Care Camp offers diagnosis and repairs for HMD Smartphones, Feature Phones, and Nokia Feature Phones. The brand is also providing a replacement unit to the customers if their feature phones are under the 1-year replacement guarantee. As an additional service, the company is also running a unique loaner phone program providing temporary devices during the repair period
• local travel information feature: In collaboration with Radioline, HMD provides real-time access to essential Maha Kumbh information, including important dates with significance, local travel information feature, and extensive guides for pilgrims
• Tourism Partnership: In collaboration with the Ministry of Tourism and the Uttar Pradesh government, HMD advocates the ‘Dekho Apna Desh’ campaign, promoting domestic tourism through digital engagement and on-ground activities at the premises of the Maha Kumbh Mela
• Regional Integration: Working closely with the Uttar Pradesh Tourism Department, HMD has established branded touchpoints across Prayagraj, creating a network of support centers in retail stores and key locations throughout the procession grounds.

Along with these support initiatives, the company has also planned a 360-degree campaign spread across OOH, social media and digital as an extension of HMD’s Khoob Chalega Campaign of HMD 105 and HMD 110. The campaign resonates with the brand ethos of providing longer battery life, bigger screen and inventive UPI application, enabling secure financial transactions even without a smartphone.

Commenting on the new initiative, Ravi Kunwar, CEO & VP, India & APAC, HMD, said: “The Maha Kumbh Mela is a once-in-a-lifetime spiritual journey, and at HMD, we take pride in enhancing this profound experience through our strong regional presence and groundbreaking feature phone innovations. By collaborating with the UP Government under the ‘Dekho Apna Desh’ campaign, we’re not only celebrating India’s cultural heritage but also empowering pilgrims with reliable connectivity, disruptive technology like UPI application, and dedicated support services to ensure their journey is as seamless and fulfilling as possible”

The initiatives align with HMD’s mission to provide technology solutions that serve real human needs while supporting cultural and spiritual experiences.

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• HMD launches the path breaking HMD Crest and HMD Crest Max, setting new standards in smartphone photography with a 50MP selfie camera, 64MP Triple AI camera and advanced AI features, while emphasizing stylish design and repairability
• The launch of HMD Crest and HMD Crest Max mark the company’s first venture into the Indian smartphone market, highlighting its commitment to novel, sustainability, and superior user experience
• Sales starts on Great Freedom Sale on Amazon Specials

Mumbai, 25^th July 2024: HMD today announced the launch of its latest smartphone, the HMD Crest and HMD Crest Max. The HMD Crest line up a new standard in smartphone photography, featuring an impressive 50MP selfie camera that captures vivid details and delivers instantly shareable results. The software experience on the selfie camera have been taken to a whole new level with features like “Hands Free Selfie” with gestures for those difficult selfie moments along with features like tone control and Beautify, where, users can expect natural-looking selfies that truly represent their unique features. The device additionally features exciting capabilities like slow-motion and AI Super Portrait mode, ensuring stunning self-portraits. For action shots, the Flash shot feature allows users to capture moving subjects with ease, while the Tripod Mode enables breathtaking long-exposure photography.

Key Highlights of HMD Crest and HMD Crest Max:

• For the Image Creators: The HMD Crest boasts segment 1st 50MP selfie camera and also 50 MP dual AI rear camera, ensuring that every moment is captured in stunning detail
• Advanced Camera System: HMD Crest Max features a 64MP main camera, 5MP Ultrawide & 2MP Macro lens at the Rear and 50MP Selfie camera
• Vibrant Display: Enjoy a 6.67″ FHD+ OLED display, perfect for immersive entertainment and social media experiences
• Long-Lasting Performance: Equipped with a 5000mAh battery supporting 800 charging cycles and 33W fast charging, ensuring your device keeps up with your active lifestyle
• Generous Storage and Memory: HMD Crest Max has 16GB RAM (8GB Fixed + 8GB Virtual) -and 256GB storage provide ample space for apps, photos, and media and HMD Crest possesses 12GB RAM (6GB Fixed + 6GB Virtual) and 128 GB storage provide ample space for apps, photos, and media
• Powerful Unisoc T760 5G, 6nm, Octa core processor having an Antutu Scrore of 5.1 Lacs +

Additionally, both HMD Crest and HMD Crest Max introduce Repairability 1.0, simplifying replacement of Back Panel, Battery, Display or Charging Port. This feature extends device lifespan and reduces e-waste.

Commenting on the new launches, Ravi Kunwar, VP, India & APAC, HMD, said, “With the launch of HMD Crest and HMD Crest Max, we’re not just introducing our first smartphone in India – we’re ushering in a new era of mobile technology that puts creativity, sustainability, and user experience at the forefront. As we look to the future, HMD Crest line up marks a pivotal moment in the company’s mission to provide innovative and expressive mobile experiences to the style-conscious audience across India. The HMD Crest lineup is not only about advanced technology but also about aligning with the values of today’s Gen Z consumers, who prioritize devices that are high on value proposition and have contemporary design. We’re dedicated to continually innovating and delivering devices that not only meet the evolving needs of Indian consumers but also contribute to a more sustainable and connected world. .”

Mentioning about the new association, Ranjit Babu, Director, Wireless and Home Entertainment, Amazon India, Amazon, said, “We are excited to welcome HMD, Human Mobile Devices on Amazon.in, India’s most trusted smartphone buying destination. HMD is entering the Indian market with hi-quality, feature packed 5G devices with Design & Camera being the key propositions. We are confident that HMD will resonate as a credible alternative for our young discerning customers. We would like to extend our congratulations to the entire HMD team for the launch of the new HMD CREST family of smartphones & many more to come in the near future. This addition to our growing product portfolio reinforces our commitment to offer customers the widest selection of smartphones across various price points, enabling them to seamlessly upgrade to latest technology.”

Both models run on Android 14, offering users the latest features and security updates from Google. Both models run on Android 14, offering users the latest features and security updates from Google. HMD Crest & HMD Crest Max will be launched at a special Introductory price of 12999 & 14999 respectively on Amazon Specials.

HMD Crest will come in three colours, Midnight Blue, Royal Pink & Lush Lilac. HMD Crest Max will also be available in three colours, Deep Purple, Royal Pink & Aqua Green. Sales starts on Great Freedom sale with Midnight Blue & Deep purple colour available for HMD Crest & HMD Crest Max respectively

HMD Crest & HMD Crest Max will also be available on HMD.com

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Jemimah Rodrigues, known for her versatility and elegance on and off the cricket field, embodies HMD’s values of innovation, sustainability, and authenticity.

“HMD is a new brand and our young audience relate to meaningful innovation and believe in staying real. In Jemimah, we see a vibrant and versatile brand advocate who really expresses herself on & off the field. We are excited about this long-term partnership. It will be magical!” said Tathagat Jena, Head of Online Business, DTC & Marketing Head, HMD.

Expressing her enthusiasm about the partnership, Jemimah Rodrigues stated, “In a world where athletes like us are expected to be like machines, here is a technology brand that wants us to be human. I am really excited to be with Human Mobile Devices.”

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