Bengaluru, September 24 2025 – Hisense, a global leader in consumer electronics and home appliances, has launched its latest TV commercial in India for Diwali. The film celebrates the true spirit of the festival celebrating light, joy, family, and togetherness. Featuring Monami Ghosh, the popular Bengali actress, and Ashwin Kumar, a well-known South Indian actor and influencer, the TVC creates a strong emotional connection with audiences across India.

“Diwali and the festivals around it is a time in India when families come together, upgrade their lifestyles, and prefer buying electronics considered auspicious during this period. Through this film, we wanted to showcase how Hisense products enhance these special moments, bringing entertainment and comfort integrated with global technology into Indian homes,” said Pankaj Rana, CEO, Hisense India.

The campaign has been strategically rolled out across national and regional platforms to maximize reach and engagement. It includes national OTT/CTV platforms such as JioHotstar, Zee5, SonyLiv, and YouTube. On the regional side, the TVC is streaming on Aha, Hoichoi, Manorama Max, and Tarang+. The campaign is also running on linear TV during the ongoing Asia Cup 2025, with squeeze-up ads aired on all India matches, including the finale, reaching millions of viewers. In addition, it is amplified through more than 50 national and regional tech and news publishers.

Running for four weeks from September 23, 2025, the campaign aims to reach mass consumers via Asia Cup 2025 on TV while connecting with premium and digital audiences via OTT and online platforms. The film is produced by ArtE Media. It highlights the latest products of Hisense like U7Q MiniLED TV, and the  AC, delivering exceptional home entertainment and comfort experiences.

With this Diwali TVC, Hisense India continues to reinforce its brand promise of delivering superior home entertainment solutions while celebrating the moments that matter most to families across the country. Along with building brand awareness, the company is offering attractive festive offers on its TV models and air conditioners.

Globally, Hisense continues to lead the large-screen TV category, holding the No. 1 position in the 100-inch TV segment (Source: Omdia 2023–24). Recently, Hisense launched its UX Series, the world’s first RGB Mini LED TV series, becoming the first brand to bring Dolby Vision 2.0 to the market as announced during IFA 2025. The brand has also built a strong distribution network across Amazon, Flipkart, and major offline retail chains such as Sathya Agencies and Great Eastern Retail.

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With a proven track record at industry leaders like LG and Panasonic, Nipun has been instrumental in crafting and executing strategic initiatives that drive market success and brand visibility. His appointment aligns with Hisense India’s commitment to enhancing its presence in the competitive consumer electronics sector.

In his new role, Nipun will spearhead strategic GTM initiatives aimed at expanding Hisense India’s visibility among consumers, strengthening brand equity, and driving business growth. His leadership will be crucial in elevating Hisense’s position as a trusted name in the Indian market.

Expressing his enthusiasm for the new role, Nipun Kaicker stated, “I am elated to become a part of Hisense, a company committed to delivering the highest standards of value to its customers. My primary focus will be to drive innovation and deliver growth for Hisense in the Indian market. I look forward to collaborating with a dynamic team to enhance the company’s footprint and redefine the consumer experience.” 

Pankaj Rana, Chief Executive Officer of Hisense India, shared his confidence in Nipun’s appointment, saying, “Nipun’s industry knowledge and strategic GTM expertise will be of key value in our journey to achieve new heights in the Indian market. We are confident his leadership will add immense value to our growth trajectory.” 

Under Nipun’s guidance, Hisense India is poised to further strengthen its brand presence, accelerate growth, and continue delivering high-quality products that meet evolving consumer expectations. His deep understanding of consumer behavior and innovative approach to strategy will drive Hisense’s efforts in creating a stronger bond with customers and partners alike.

The company remains committed to introducing innovative solutions tailored to the Indian market, ensuring customers receive unparalleled quality, reliability, and value. Nipun’s appointment is a step forward in Hisense India’s journey to establish itself as a market leader in consumer electronics and home appliances.

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