Excessive sodium intake is a major contributor to hypertension. Although the World Health Organization recommends that adults should consume less than 5 grams of salt per day (approximately 2,000 mg of sodium), studies indicate that average daily salt intake in India ranges between 8 and 11 grams, with some recent estimates suggesting consumption is closer to 11 grams, more than double the recommended limit. The challenge lies not only in the amount of salt consumed but also in its deep-rooted role in shaping taste preferences, making it difficult for people to cut back without feeling they are compromising on flavour.

Reducing sodium intake is an important step in supporting overall health. Excess sodium consumption is linked to high blood pressure, which may increase the risk of heart disease.

Products such as Tata Salt Lite, which contain 15% less sodium compared to regular salt, can help manage daily sodium intake while maintaining taste. Lower-sodium alternatives are recommended by global health bodies like the World Health Organization (WHO), which notes that reducing sodium can contribute to better blood pressure control and lower cardiovascular risk, especially in populations with high sodium consumption.

Experts from institutions such as AIIMS have also highlighted that low-sodium salts, when used appropriately, can support heart health. However, individuals with specific medical conditions (such as kidney disease or those on certain medications) should consult a healthcare professional before making dietary changes.

Ultimately, addressing India’s growing concerns around high sodium consumption does not require extreme dietary changes. Small, consistent steps, such as choosing a lower-sodium salt variant like Tata Salt Lite, reducing intake of high-salt processed foods, and being mindful of hidden sources of sodium, can support healthier dietary habits over time. Increasing awareness and making informed choices can contribute to overall well-being as part of a balanced diet and healthy lifestyle.

Why This Simple Swap Matters

·       Making the shift to lower-sodium salt can support better dietary practices over the long term:

·       Helps manage daily sodium intake as part of a balanced diet

·       Supports maintenance of normal blood pressure when combined with a healthy lifestyle

·       Encourages mindful consumption of salt in everyday meals

·       Maintains the familiar taste of home-cooked food

Beyond switching salt, adopting simple complementary habits, such as choosing fresh foods, limiting intake of processed items, and using herbs and spices for flavour, can support healthier dietary practices as part of a balanced diet and overall lifestyle.

Concerns around high sodium intake may be multifactorial; however, informed food choices in everyday meals can contribute to improved dietary patterns over time. Making mindful choices today can support overall well-being as part of a healthy lifestyle.

“At Tasty Nibbles, we have always believed that the future of food lies at the intersection of  health, convenience, and trust. With Milind Soman coming on board, we are taking a  significant step towards making tuna a part of everyday Indian diets. India is still at a very  early stage in tuna consumption, and this presents a massive opportunity for us to introduce  a clean, high-quality protein option to millions of households,” said Cherian Kurian,  managing director, Tasty Nibbles at the company’s brand ambassador announcement event  in New Delhi. The event was also attended by Sunil P Krishnan, vice-president (sales) and  Manoj TP, senior manager – key accounts, along with distributors, key industry stakeholders and representatives from e-commerce, and quick-commerce platforms.

“Despite being a globally popular protein source, the per capita consumption of tuna in India  remains significantly low. With a population of over 1.4 billion, the category presents a  substantial opportunity for growth if effectively introduced and adopted”, Cherian said.

“I have always believed that good health starts with what we eat every day. Tuna is one of the  simplest and most effective sources of lean protein, and what I like about Tasty Nibbles is how  they make it accessible, convenient, and easy to include in daily meals. I’m excited to be part  of a journey that encourages people to make smarter, healthier food choices,” said Milind  Soman.

Known for his fitness-driven lifestyle and credibility in the health and wellness space, Milind Soman embodies the values that Tasty Nibbles aims to promote through its tuna range. Through this initiative, the brand aims to position tuna as more than just a source of protein.  Packed with high-quality protein, rich in Omega-3, and loaded with essential vitamins, tuna is  also carb-free, low in fat, and a convenient addition to the everyday diet of health-conscious  consumers. The brand also showcased the convenience of its canned tuna, highlighting it as  a cleaned, cooked, and ready-to-eat product with soft, thornless white meat, suitable for quick  and versatile usage across salads, sandwiches, rolls, and more.

With this announcement and campaign launch, Tasty Nibbles aims to redefine tuna  consumption in India, transforming it from a niche offering into a regular, accessible, and  healthy choice for modern lifestyles.

National, 18th February, 2026: Salad Days, India’s pioneering brand in the healthy foods category, has partnered with Team Pumpkin, a full-service digital marketing agency, to drive its digital growth and performance marketing initiatives across India. This collaboration comes as the brand scales its operations of cloud kitchens across Delhi-NCR, Mumbai, and Bangalore, having already served over 1 million orders in 2025.

As part of the partnership, Team Pumpkin will spearhead Salad Days’ performance marketing mandate, focusing on scalable customer acquisition, conversion optimisation, and brand visibility across key digital platforms. The collaboration aims to strengthen Salad Days’ positioning as a go-to destination for fresh, flavour-packed, and nutritious meals for today’s urban consumers.

The mandate includes managing Salad Days’ paid media ecosystem, campaign planning and execution, funnel optimisation, audience segmentation, and ongoing performance analysis across high-impact online channels.

Founded by Varun Madan in 2014, Salad Days has established itself as a predominant player in India’s healthy foods category with a vision to revolutionise the country’s food landscape. Operating through a strategically positioned network of cloud kitchens, central kitchens, and organic farms, Salad Days ensures meticulous control over ingredient quality while offering an extensive menu that accommodates various dietary preferences, including keto-friendly, vegan, detox, gluten-free, and lactose-free options. The brand recently launched “Build Your Salad,” a customisable meal platform that reinforces its commitment to making nutritious eating both accessible and personalized.

Commenting on the partnership, Varun Madan, Founder & CEO, Salad Days, said:

“Over the past decade, we’ve built Salad Days with a singular mission — to make healthy eating enjoyable, accessible, and a mainstream choice for urban India. As we scale operations, strengthening our digital presence becomes crucial to reaching the millions of consumers actively seeking better food choices. Team Pumpkin’s expertise in performance-led growth aligns perfectly with this phase of our journey. This partnership will help us amplify our reach while staying true to our core values of quality, affordability, and making nutritious eating accessible to a broad customer base across the country.”

Swati Nathani, Co-founder of Team Pumpkin, added:

“Salad Days represents the new wave of food brands that combine wellness, convenience, and strong brand identity. We’re excited to collaborate with the team to drive meaningful growth through performance-led strategies while building a deeper connection with their audience.”

Team Pumpkin will lead Salad Days’ digital acceleration through data-driven media strategies, performance-led campaigns, and audience-first storytelling, helping the brand deepen engagement with health-conscious consumers while driving measurable business outcomes.