With this addition, HDFC SKY users can buy units of HDFC Gold ETF on both the mobile app and web, while availing up to 70% funding under MTF and paying interest as per applicable MTF pricing (currently 1% per month on the funded amount). Standard MTF risk controls will continue to apply, helping investors manage leveraged positions prudently over the permitted holding period.

HDFC Gold ETF is an exchange-traded fund that seeks to generate returns aligned with the performance of gold, offering a convenient, low-cost, and demat-based way to participate in the precious metal without the hassles of physical storage. It also provides investors with portfolio diversification benefits and a potential hedge against market volatility and currency-related risks.

By enabling HDFC Gold ETF under MTF, HDFC Securities is expanding the universe of ETFs that can be purchased using leverage on HDFC SKY, alongside a growing list of index, sectoral, and thematic ETFs already available through its BSPL (Buy Stocks Pay Later) framework. Investors can monitor, top up, or square off their MTF positions seamlessly through HDFC SKY’s intuitive interface, which is designed to make advanced trading tools accessible to a wider base of retail investors.

Commenting on the launch, Mr. Dhiraj Relli, MD & CEO, HDFC Securities, said, “Gold continues to be a core allocation for Indian investors, both as a store of value and as a diversifier in volatile markets. By making HDFC Gold ETF available under Margin Trading Facility on HDFC SKY, we are giving our clients the flexibility to take calibrated, leveraged exposure to gold in a transparent, digital, and cost-efficient manner, while benefiting from the risk management guardrails built into our MTF framework. This is another step in our broader vision of using technology and product innovation to help investors build smarter, more resilient portfolios.”

In addition to HDFC Gold ETF, several other gold ETFs, including schemes from SBI, ICICI Prudential, Tata, Kotak, Axis, Mirae Asset, Zerodha, UTI, and Groww, are also available for MTF on HDFC SKY with funding levels typically ranging up to 60–70%, given that eligibility and percentages may change with risk and market conditions. This extended gold ETF basket provides investors with multiple options to access gold through a combination of diversified instruments and prudent leverage.

Investors are advised to carefully assess their risk appetite, understand MTF-related interest costs and terms, and read all relevant documents before availing the Margin Trading Facility. Leveraged investing can amplify both gains and losses, and is best used as part of a disciplined, long-term financial plan.

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Through this partnership, HDFC SKY users can now access professionally curated portfolios of stocks and ETFs, strategically weighted to align with specific investment themes, strategies, and objectives. All portfolios available on the platform are managed by SEBI-registered Research Analysts (RA) with varied expertise ensuring professional oversight.

Commenting on the partnership, Mr. Dhiraj Relli, MD & CEO, HDFC Securities said, “We are excited to partner with smallcase to offer our clients a sophisticated yet accessible investment solution. Over the years smallcase has maintained its grasp on basket investing, offering curated themes and rebalancing options, serving as a transparent format to help investors reach their goals. With ETFs, the scope has expanded to multi-asset baskets including bonds, equities, and commodities enhancing asset allocation strategies.

For new customers, smallcase simplifies investing, reducing confusion and providing diversified, well-managed portfolios. This integration empowers our users to diversify their portfolios through professionally managed baskets while maintaining the simplicity and convenience of the HDFC SKY mobile experience.” added, Mr. Relli.

“This partnership marks a significant step in making high-quality investing accessible to more retail investors. With diversified portfolios, smallcase enables access for HDFC SKY customers to professionally managed portfolios in their demat accounts. Model portfolios are rapidly shaping the future of retail investing, and our partnership with HDFC SKY brings a wide catalog of strategies to everyday investors, making it easier than ever to build robust long-term portfolios with full control.”, said Vasanth Kamath, Founder & CEO, smallcase. 

The smallcase integration on HDFC SKY offers users a complete investment journey, including:

• Diverse Basket Options: Access to multiple investment baskets organized by themes and strategies, with transparent performance metrics and risk indicators

• Flexible Investment Modes: Choice between one-time investments or systematic investment plans (SIP) for disciplined wealth creation

• Real-time Portfolio Tracking: Comprehensive dashboard displaying portfolio valuation, active holdings, and pending actions

• Complete Transparency: Detailed information on basket composition, stock weights, rebalance schedules, and historical performance against benchmarks

HDFC SKY users can access smallcase directly through both the Mobile App Dashboard and the Web Dashboard. The smallcase platform offers an intuitive interface that enables investors to explore curated baskets, evaluate their underlying components, monitor performance, and execute investments effortlessly. Investors retain full control of their portfolios with features like comprehensive order tracking and convenient exit options for liquidating positions whenever they choose.

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With over 26 years of extensive experience in the financial and securities domain, Mangalam has a proven track record of delivering innovative technology solutions that drive business outcomes. Prior to joining HDFC Securities, she served as CTO at Axis Securities, where she spearheaded digital transformation efforts, built high-performing teams, and established robust disaster recovery systems. Her previous leadership roles include positions at ICICI Securities as Sr. Vice President, and at leading IT organizations such as 3i Infotech and Larsen & Toubro Infotech Ltd.

Mangalam, a Computer Engineering graduate from a prestigious institute in Mumbai, brings a customer-first mindset and a passion for all things digital, positioning her uniquely to leverage technology for delivering business value and enhancing stakeholder experience. While keeping an astute focus on emerging technologies including impact of AI, her strategy emphasizes strengthening application-level scalability and platform performance to ensure a seamless and secure trading experience for clients.

Commenting on her new role, Ms. Mangalam Ganesh said, “I am excited to join HDFC Securities at such a pivotal time in the company’s journey. I look forward to working with the talented team to leverage technology to drive innovation, strengthen our platform capabilities, and deliver exceptional value to our clients.”

“We are thrilled to welcome Mangalam to the HDFC Securities family,” said Dhiraj Relli, MD & CEO of HDFC Securities. “Her deep expertise and proven track record in technology leadership will be pivotal in accelerating our digital evolution and further improving the efficiency and client centricity of our platforms. Her vision for technological innovation aligns perfectly with our goal to provide our customers with a seamless, secure, and state-of-the-art trading experience.”

Beyond her professional endeavours, Mangalam is passionate about teaching coding to aspiring computer professionals, exploring new technology platforms, and practicing yoga and meditation. She also enjoys reading and listening to music, reflecting her holistic approach to life and work.

HDFC Securities’ vision is to empower investors with intuitive, secure, and transparent platforms and this appointment underscores this vision and marks an important step in strengthening the organization’s commitment to being a tech-first organization, continuously innovating to drive the next phase of innovation.

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·         74 ETF schemes available for margin trading on InvestRight and HDFC SKY

·         Research recommendation on ETF for ease of decision making

Bengaluru, July 21, 2025: HDFC Securities, one of India’s leading stockbrokers, today announced the launch of its innovative Margin Trading Facility (MTF) on Exchange Traded Funds (ETFs). This new offer is designed to enhance customer flexibility in trading and improve capital efficiency by providing access to margin funding for ETF transactions thus democratizing ETF investments.

Under the new MTF facility, customers can avail themselves of funding at a competitive daily interest rate, making margin trading on ETFs more accessible and cost-effective. This service allows customers to access up to 4 times their invested amounts, providing greater leverage and liquidity for trading ETFs. These cover major indices, sectoral, thematic, fixed income, commodities and international indices, all available through both InvestRight and HDFC SKY platforms.

Currently, there are 74 unique ETFs available for margin trading on InvestRight and HDFC SKY. The minimum upfront margin required for ETF margin trading is 25%, which may go up to 40% depending on the scheme.

Customers will also find a dedicated section on the InvestRight and HDFC SKY applications, where they can conveniently monitor all MTF-related transactions on a single screen. This integrated platform ensures transparency and ease of tracking, empowering investors with real-time insights into their margin trading activities. Furthermore, investors have the flexibility to convert their margin positions into delivery at any time, providing greater control over their investments.

Commenting on the launch, Mr. Dhiraj Relli, MD & CEO, HDFC Securities stated, “Our new MTF offering on ETFs is designed to provide our clients with enhanced investment opportunities and greater capital efficiency. ETFs have gained significant popularity in India due to their straightforward nature, lower costs, and ease of understanding, making them attractive to a broad spectrum of market participants. They offer diversified exposure across various sectors, enabling investors to participate actively in India’s growth narrative. Consequently, ETFs have become a vital component of the evolving investment landscape in the country, with their affordability and diversification aligning well with market needs and positioning them as a compelling investment option in India’s dynamic economy.”

“The ETF market presents a significant growth opportunity, with total assets under management (AUM) reaching approximately Rs. 8 Lakh Crore as of December 2024. This marks an increase from around Rs. 6.95 Lakh Crore as of March 2024. When compared to the overall AUM of the mutual fund industry, ETFs account for roughly 12-13%, indicating consistently increasing demand towards the asset class.”

“However, it is important to recognize that the margin trading facility (MTF) introduces certain risks. The use of leverage can magnify losses, and traders are required to maintain appropriate margin levels to avoid the risk of liquidation. Consequently, prudent risk management and caution are essential when engaging in leveraged ETF trading. Our research note on ETF helps in guiding investors to the theme/sector we have positive view,” added Mr. Relli.

HDFC Securities remains committed to continuous innovation and expanding its suite of investment services, supporting investors in achieving their financial goals with greater convenience and confidence.

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·         Launches CSR Initiative ‘Know Your Money’ – Aiming to enhance financial literacy across India 

o   Partners with Wagons Skill Foundation, empowHER Foundation, and Access Livelihoods Foundation as implementing partners 

o   Goal to Impact 25 million Individuals by Targeting underserved communities across the country to foster comprehensive financial literacy for all 

Bengaluru, April 25, 2025 – HDFC Securities, one of India’s leading stockbrokers, proudly celebrates its 25th anniversary in the stock broking industry. Over the years, the company has transformed from one of India’s first traditional stock broking firms into a digital-first investment platform fuelled by innovation. Throughout this journey, HDFC Securities has made strategic investments in technology and customer experience, exemplified by the launch of the InvestRight app and HDFC Sky—a mobile-first discount broking platform designed specifically for young, digitally savvy investors.

Since its inception in 2000, HDFC Securities has experienced remarkable growth, consistently reaching new milestones. The company’s brokerage income has soared to an all-time high of Rs. 1,260 Crore, a significant increase from approximately Rs. 3.5 Crore when it first began. Similarly, Total Income has shown impressive growth, closing the financial year at Rs. 3,265 Crore, compared to Rs. 7.7 Crore 25 years ago.

The organization has also achieved significant and consistent improvement in its bottom line, with Profit After Tax reaching a record level of Rs. 1,125 Crore and Earnings Per Share (EPS) hitting an all-time high of 638. The total customer base has grown steadily over the past 25 years, now reaching 6.8 million. Customer centricity has been a central theme in HDFC Securities’ growth story. The company has shifted its focus from expanding its physical presence with 134 branches as of March 31, 2025, down from 278 branches as of March 31, 2019, to deepening relationships and enhancing customer engagement. This has been made possible by increasing its workforce to 3,647, primarily in relationship management, and investing in resilient technology, innovation, and digital solutions to better service its customers.

In line with its commitment to democratizing investment opportunities in India, HDFC Securities is excited to announce the release of a significant report capturing 25 Transformative Investment Ideas. This comprehensive document underscores the company’s dedication to empowering investors and fostering financial growth across the nation.

Within its pages, the report presents a meticulously curated selection of 25 stock picks from an expansive universe of approximately 250 stocks, specifically chosen for their robust growth potential and sustainability over the next 3–5 years. HDFC Securities emphasizes a rigorous selection process that prioritizes balance sheet quality, management integrity, and corporate governance, ensuring that each recommendation is well-diversified across various sectors and market capitalizations to mitigate concentration risk.

Furthermore, on the occasion HDFC Securities also announced the launch of its flagship Corporate Social Responsibility (CSR) initiative, “Know Your Money”. This ground breaking program is dedicated to empowering millions of Indians by promoting financial literacy and inclusion, particularly among underserved communities. With a blend of impactful education, awareness campaigns, and innovative digital tools, “Know Your Money” aims to cultivate financial resilience and elevate financial awareness throughout the nation. 

“In this report, which highlights 25 key stocks, we aim to provide a valuable resource for investors seeking to seize long-term growth opportunities that are in line with India’s economic trajectory. This effort also reflects HDFC Securities’ commitment to guiding our clients towards a prosperous financial future,” stated Mr. Dhiraj Relli, MD & CEO of HDFC Securities. 

“At HDFC Securities, we recognize that financial literacy is the cornerstone of financial empowerment and through our initiative ‘Know Your Money’, we are dedicated to bridging the gap in financial understanding and inclusion. We strive to equip individuals with the essential knowledge and tools necessary to make informed financial decisions. This initiative underscores our commitment to fostering a financially resilient India and making a meaningful impact in communities across the country.” added, Mr. Relli.

The ‘Know Your Money’ initiative comprises a comprehensive financial literacy program, available both online and offline, covering fundamental topics such as banking, investing, and retirement planning. To effectively implement this initiative, HDFC Securities has forged partnerships with three esteemed organizations viz. Wagons Skill Foundation, empowHER Foundation, and Access Livelihoods Foundation. Wagons Skill Foundation has developed a state-of-the-art app and web-based Learning Management System (LMS) to promote financial literacy on a national scale. empowHER Foundation has been instrumental in on-ground activation in Maharashtra, training over 1,000 teachers across 500 schools. These teachers will impart specially curated financial literacy programs in classrooms across the state. Additionally, Access Livelihoods Foundation is spearheading community-based interventions, aiming to train over 300 ‘Digital Sakhis’ to educate more than 1 million individuals across various states.

Since its launch in January 2025, ‘Know Your Money’ has achieved remarkable milestones. Financial literacy modules are now available in 10 Indian languages, including both Hindi and English. The financial inclusion app has been successfully rolled out, and ground efforts have already reached over 50,000 students in government schools, with plans to expand outreach to 250,000 individuals in the next fiscal year. The initiative aspires to impact on the lives of 25 million people across the country.

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Bengaluru, April 18, 2025 – HDFC Securities Limited reported exceptional performance for the financial year that ended on March 31, 2025. The company achieved a total income of Rs. 3,265 crore, reflecting a robust 23% increase from Rs. 2,661 crore in the previous financial year. This remarkable growth in total income is underscored by a five-year compounded annual growth rate (CAGR) of 31%.

In terms of net revenue (total income less finance costs), HDFC Securities posted Rs. 2,479 crore, a 20% year-on-year increase. Operating expenses rose to Rs. 983 crore, resulting in a cost-to-revenue ratio of 39.7%. Profit after tax reached Rs. 1,125 crore, marking an 18% rise year-on-year and a five-year CAGR of 24%, while registering an earnings per share of Rs. 638. Book value per share stood at Rs. 1,884 with a resilient net worth of Rs. 3,349 crore as of March 31, 2025. The average margin trading funding (MTF) portfolio increased significantly by 50% year-on-year to Rs. 8,343 crore, while equity trade volumes grew by 24% year-on-year to Rs. 8 lakh crore. 

Commenting on the company’s performance, Dhiraj Relli, MD & CEO, HDFC Securities, said, “HDFC Securities has successfully transitioned from a traditional stock broking firm to a digitally driven powerhouse. This transformation is evident in its strategic investments in technology and customer experience. The launch of the InvestRight app represents a significant upgrade from its legacy MEAP platform, offering investors a seamless and real-time investment interface. Additionally, the introduction of HDFC Sky, the mobile-first, discount broking platform, targets young, digitally savvy investors, reflecting the company’s commitment to democratizing investment opportunities in India.”

The wealth advisory platform HDFC TRU also made a significant impact, surpassing Rs. 10,000 crores in assets under management within seven months since launch. This highlights HDFC Securities’ expanding influence in the wealth management advisory space. The company’s technology centre in Bengaluru is dedicated to driving innovation, leveraging advanced analytics, and high-performance computing to improve product development and risk management.

HDFC Securities operates in over 130 branches across 100+ cities, supported by a knowledgeable team of relationship managers who provide personalized service. The company proudly boasts a customer base of more than 6.8 million. Notably, HDFC Securities maintains a low dependency on derivatives, focusing instead on building sustainable and diversified revenue streams.

Guided by a forward-thinking leadership team that balances innovation with prudent risk management, HDFC Securities is well-positioned for continued success. The company’s strong organizational culture, alongside ongoing investments in talent and technology, ensures consistent value delivery to customers, partners, and shareholders. As India’s capital markets evolve and retail participation deepens, HDFC Securities is poised to lead the next wave of growth, leveraging its digital capabilities, diverse offerings, and trusted brand heritage to remain a standout performer within the HDFC Group and the broader financial services industry.

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Bengaluru, January 27, 2025 – HDFC securities, a leading stock broking company, and a wholly owned subsidiary of HDFC Bank, announced a strategic partnership with KFin Technologies Limited (KFintech), one of the largest Central Recordkeeping Agencies (CRAs) in the country, to enhance the accessibility and adoption of National Pension System (NPS) amongst its subscribers. HDFC Securities has an extensive network of over 3.5 lakh subscribers and over 2700 corporate clients.

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“We are thrilled to have reached this milestone and would like to extend our gratitude to our customers for their trust and loyalty,” said Mr. Dhiraj Relli, Managing Director and Chief Executive Officer, HDFC Securities. “Our focus on doing things the right way has enabled us to cultivate a culture of disciplined investing and consistent savings, which has contributed to our growth and success. The SIP segment has contributed more than 40% of HDFC Securities’ Mutual Fund AUM, outpacing the industry number of ~ 20% contribution of SIPs in overall industry AUM.

Mr. S Sambath Kumar, Head of Third-Party Product Distribution, HDFC Securities, commented on the milestone stating, “SIP is the best way of wealth creation especially for retail customers and we feel proud to say more than 8 lakh customers have followed this approach in the ever volatile and uncertain equity market. SIPs have been at the forefront of HDFC Securities’ growth story for the last eight years, resulting in the company’s Mutual Fund AUM growing from just Rs. 100 Crore in 2016 to over Rs. 25,000 Crore as of now. HDFC Securities has consistently been among the top five players in new SIP registrations over the last three years and has received various recognitions.”

HDFC Securities has been proactively encouraging its customers to embark on a journey of wealth creation via SIPs as they onboard any of its digital properties. The company’s relationship managers and digital platforms are designed to educate customers on the easiest and most efficient way of long-term wealth creation through content, videos, and webinars featuring industry experts. The digital properties are designed with a SIP-first approach to encourage customers to start investing early and regularly.

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The transition to HSL Prime Research emphasizes HDFC Securities’ dedication to providing high-quality, actionable insights that empower investors to make informed decisions in an ever-evolving market. Clients can look forward to improved research coverage, deeper market insights, and a broader range of investment strategies tailored to their unique needs. Furthermore, as part of the transformation, Mr. Devarsh Vakil has been appointed as the new Head of HSL Prime Research, succeeding Mr. Deepak Jasani, who retired on 31^st December 2024 after a remarkable tenure of over two decades.

Mr. Dhiraj Relli, MD & CEO of HDFC Securities, acknowledged Mr. Jasani’s significant contributions to the Retail Research department, stating, “Deepak’s insights and expertise were fundamental to our success. He leaves behind a respected legacy in the industry, and we extend our heartfelt gratitude as he begins a new chapter in his life.”

Welcoming Mr. Vakil to his new role, which took effect on January 1, 2025, Mr. Relli highlighted his extensive 15 years of experience in the sector and his crucial role within the Retail Research team. Mr. Vakil’s strong engagement with internal teams and clients, combined with his deep understanding of capital markets, positions him to elevate HSL Prime Research. Mr. Relli noted, “This appointment showcases the talent within our organization and our commitment to career development. Under Devarsh’s leadership, we are eager to redefine our research offerings under the HSL Prime Research banner, enhancing our value proposition.”

Commenting on the occasion, Mr. Devarsh Vakil, Head of HSL Prime Research said, “I am honored to lead the HSL Prime Research team. Our objective is to establish new standards in research quality and innovation, equipping our clients with the insights necessary for success in their investment journeys and we aspire to be their trusted partner in navigating the complexities of the markets.”

HSL Prime Research, as part of its offerings, provides best-in-class investment opportunities supported by comprehensive fundamental and technical analysis conducted by a team of expert analysts. Most of these analysts have been associated with HDFC Securities for over a decade. The team produces regular market commentaries that focus on market sentiments and developments, along with derivatives recommendations and stock recommendations across positional, medium-term, and long-term investments. Additionally, they offer Systematic Investment Plan (SIP) recommendations designed to help clients develop customized investment strategies, enabling them to build a long-term portfolio by investing smaller amounts on a periodic basis.

HSL Prime Research also produces a variety of special reports, including “Pick of the Week,” “Rollover Analysis,” “Diwali Picks,” and “New Year Picks,” among others. These research insights are made accessible to clients through various platforms, such as WhatsApp, the organization’s online applications, viz. InvestRight and HDFC SKY, as well as the company’s website.

In addition to these reports, the research team consistently develops newsletters and hosts webinars featuring prominent market experts from across the country. This initiative aims to deliver valuable content that benefits not only the clients of HDFC Securities but also individuals seeking to enhance their knowledge and skills in investment.

The launch of HSL Prime Research reinforces HDFC Securities’ commitment to advancing its research capabilities, ensuring clients have access to exceptional information vital for navigating financial markets. The repositioned division will concentrate on delivering comprehensive market analyses, investment insights, and expert commentary through a diverse suite of research products designed to meet the changing needs of both existing and prospective clients.

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Commenting at the launch, Dhiraj Relli, Managing Director and Chief Executive Officer of HDFC Securities, said, “Our unwavering focus on reliability, digital innovation, and the customer-centric approach has enabled us to serve a growing number of investors across geographies. We are thrilled to announce our expansion in Bengaluru, a city that has been a major catalyst for India’s economic and technological growth trajectory. I am confident that our technology centre will serve as a hub for innovation and bring together a team of experienced professionals from diverse disciplines, including software development, data analytics, and information technology.” 

Sandeep Bhardwaj, COO & CDO of HDFC Securities, added, “The Technology Centre is designed to offer high-performance computing clusters, state-of-the-art data analytics, and cutting-edge risk management systems empowering the organization to leverage the latest technologies, products, and design capabilities to stay ahead of the curve and accelerate growth. We are committed to investing in the latest advancements to maintain a competitive edge and deliver exceptional value to our customers, positioning ourselves at the forefront of industry advancements and shaping the future of our customers and business.” 

The Bengaluru expansion is expected to create new job opportunities in the fields of software development, data analytics, and business development. As part of this expansion, HDFC Securities plans to hire top talent from the city to join its growing team. To further drive growth, HDFC Securities had earlier appointed Mr. Surajit Deb as its Chief Technology Officer and Mr. Harish Balasubramanian as its Head of Engineering. Both individuals are highly experienced technology leaders with over 20 years of experience and will be responsible for building and driving information technology, engineering software products, and related operations.

HDFC Securities expansion in Bengaluru is a significant step towards its goal of becoming the preferred choice for investors from across the country. Focusing on elevated customer satisfaction, the company aims to provide a hassle-free and efficient investing journey.

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