Watch the campaign films here:

• TVC 1
• TVC 2

Bengaluru, September 29, 2025: HDFC Securities, a leading stockbroking company and a subsidiary of HDFC Bank, today announced the launch of four new television commercials for its all-in-one investment platform, HDFC SKY. With this initiative, HDFC Securities signals a new era where research-backed insights once considered a premium service is now easily accessible to every retail investor across India through HDFC SKY App.

The campaign aims to raise awareness among both existing and prospective customers about the comprehensive offerings of HDFC SKY and seeks to position research as the key differentiator in wealth creation. Additionally, this move highlights how HDFC SKY is redefining the investing experience by combining three powerful advantages viz. free researched stock recommendations, a flat and transparent brokerage of Rs. 20 per order, and a comprehensive, all-in-one platform catering to every investment need.

Developed by creative and content agency Steve Priya, under the creative direction of founders Steve Mathias and Priya Pardiwalla, the television commercials focus on integrating various aspects of investment decision-making such as thorough research and analysis, diversification strategies, risk management, the use of technological tools, and strategic approaches like stop-loss, GTT orders etc.

The need for such an initiative is pressing. A SEBI study reveals that nine out of ten retail traders in equity derivatives incur losses, with average annual losses exceeding ₹1.1 lakh. Much of this stems from decisions made without structured analysis or credible research. Unlike conventional discount brokers, HDFC SKY merges expert research-backed by over 25 years of HDFC Securities’ market experience with the simplicity and affordability of discount broking. The research coverage spans a wide range of sectors, including Banking & Financial Services, Automotive, Consumer Goods, Information Technology, Healthcare, Metals, Oil & Gas, Building Materials, Fast Moving Consumer Goods, and many more.

Commenting on the launch, Puneeth Bekal, EVP & CMO of HDFC Securities, said, “For too long, Indian investors have had to choose between affordability and quality. With HDFC SKY, we are breaking that compromise. Research is the backbone of successful investing, and we believe it should be accessible to all, not just a privileged few. By offering premium research-driven stock recommendations at zero cost, backed by over two decades of expertise, we are democratizing informed decision-making. Coupled with transparent, flat brokerage and a comprehensive investment platform, HDFC SKY is more than just an app it’s our commitment to making investing more responsible, guided, smarter, simpler, and inclusive for India’s next generation of investors.”

Adding a perspective, Founders of Creative and Content Agency Steve Priya, said, “Our challenge was to showcase the power of research in a way that was relatable and not intimidating. We wanted to challenge the stereotype that investing is either boring or overwhelming. The campaign films do this with humour and a touch of surprise—what if a team of sharp-suited experts suddenly appeared from the sky, offering free research and advice? That’s exactly what HDFC SKY delivers, right from your mobile device. The creative idea of experts dropping from the ‘Sky’ dramatizes how powerful research and seamless investing have been made accessible to every investor.”

The campaign unfolds through a four-film series. The first film features a 30-year-old man relaxing at home when five suited professionals suddenly appear across his coffee table, promising him in-depth research, analysis, and stock picks—all free of charge. When he skeptically asks for the catch, they reply, “You can thank us if you like.” Confused, he wonders if they’ve fallen from the sky, only to realize they are in his phone, brought alive by the HDFC SKY app. He humorously asks, “Aap kya Aasman se tapak pade?” to which they respond, “Sky se! HDFC SKY—All-in-One Investment App.” Through humor and surprise, the film metaphorically demonstrates how SKY brings expert research and comprehensive investing straight from the ‘Sky.’

HDFC SKY’s Three-Pillar Value Proposition:

• Free Researched Stock Picks: Access to expert, research-driven recommendations in real-time, powered by over 25 years of market expertise from HDFC Securities.

• Flat, Transparent Pricing: Just Rs. 20 per order—no hidden charges or surprises.

• All-in-One Investment Platform: Supports investments across equities, mutual funds, ETFs, MTF, futures & options, commodities, and currencies—all within a single app.

Through this campaign, HDFC Securities emphasizes that the future of investing in India must be rooted in research, transparency, and trust. HDFC SKY embodies this vision, empowering investors nationwide to take control of their financial journeys with confidence, clarity, and conviction.

The post HDFC SKY’s 4 New Innovative TVCs to Democratize Premium Research-Driven Investing across India at Zero Cost appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The collaboration allows VinFast to leverage HDFC Bank’s extensive pan-India branch network and digital platforms to reach customers across urban and emerging markets alike. It also aligns with the company’s broader goal of accelerating the adoption of sustainable transportation solutions in India, one of the fastest-growing EV markets globally.

The MoU was signed by Mr. Pham Sanh Chau, CEO of VinFast Asia, and Mr. Akhilesh Kumar Roy, Business Head – Auto Loans, Inventory Finance, and Two-Wheeler Loans, HDFC Bank.

Mr. Pham Sanh Chau, CEO of VinFast Asia, shared: “This MoU marks a significant milestone in our efforts to make electric mobility more inclusive, convenient, and future-ready for Indian consumers. Partnering with a trusted banking institution like HDFC Bank ensures that we are not only delivering exceptional products and services, but also building the financial ecosystem necessary to support our customers and dealer partners at every step of the journey.”

Speaking on the development, Mr. Arvind Vohra, Group Head – Retail Assets, HDFC Bank said, EV adoption is increasing and financing will play a large role in driving this. The MoU with VinFast is a step in this direction and will enable customers access VinFast’s well known product line through financing options. This is part of the Bank’s larger effort to support customers in meeting their aspirations in a convenient way.”

As VinFast gears up for the launch of its VF 6 and VF 7 models, this partnership highlights the company’s ongoing efforts to establish a strong and customer-focused footprint in India.

The post VINFAST INDIA PARTNERS WITH HDFC BANK TO DELIVER COMPREHENSIVE EV FINANCING SOLUTIONS appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

ONGC Rs 634.57

Indian Oil  Rs  457.71

Power Grid Corp Rs 330.48

The post Top 10 CSR Spenders in FY24 : only three PSUs—ONGC, Indian Oil, and Power Grid—are included among the top contributors. appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

“We are thrilled to have reached this milestone and would like to extend our gratitude to our customers for their trust and loyalty,” said Mr. Dhiraj Relli, Managing Director and Chief Executive Officer, HDFC Securities. “Our focus on doing things the right way has enabled us to cultivate a culture of disciplined investing and consistent savings, which has contributed to our growth and success. The SIP segment has contributed more than 40% of HDFC Securities’ Mutual Fund AUM, outpacing the industry number of ~ 20% contribution of SIPs in overall industry AUM.

Mr. S Sambath Kumar, Head of Third-Party Product Distribution, HDFC Securities, commented on the milestone stating, “SIP is the best way of wealth creation especially for retail customers and we feel proud to say more than 8 lakh customers have followed this approach in the ever volatile and uncertain equity market. SIPs have been at the forefront of HDFC Securities’ growth story for the last eight years, resulting in the company’s Mutual Fund AUM growing from just Rs. 100 Crore in 2016 to over Rs. 25,000 Crore as of now. HDFC Securities has consistently been among the top five players in new SIP registrations over the last three years and has received various recognitions.”

HDFC Securities has been proactively encouraging its customers to embark on a journey of wealth creation via SIPs as they onboard any of its digital properties. The company’s relationship managers and digital platforms are designed to educate customers on the easiest and most efficient way of long-term wealth creation through content, videos, and webinars featuring industry experts. The digital properties are designed with a SIP-first approach to encourage customers to start investing early and regularly.

The post HDFC Securities Surpasses Rs. 25,000 Crore in Mutual Fund Assets Under Management appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The post HDFC Bank reduces the notice period to 30 days for departing employee. appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

HDFC Bank will become the world’s fifth largest lender, complete process in 18 months

The merger between HDFC Ltd and HDFC Bank was announced on Monday. The merger was approved about eight years ago. According to a report, this process will be completed in 18 months and after this HDFC Bank will become the fifth largest lender in the world.

On Monday, the two giants of the country, HDFC Bank and HDFC Limited, were announced to be one. It is one of the biggest deals in the Indian financial sector. information about this merger was provided to the stock market. According to the report, some regulatory approvals are yet to be received in this matter, after which the deal will be completed in the next 18 months and after that a new company will be formed. With this, HDFC Bank will build a larger housing loan portfolio as well as increase its customer base. After this deal, HDFC Ltd will have 41 per cent stake in the bank. After the merger, the balance sheet of the new company will be Rs 17.87 lakh crore.

Second in terms of market cap

After the merger, the public will have 100% stake in HDFC Bank. The total assets of HDFC Ltd are Rs 6.23 lakh crore while that of HDFC Bank is Rs 19.38 lakh crore. HDFC Bank has 68 million customers. With the merger of the two companies, their market capitalization has become the highest after Reliance. The market capitalization of HDFC Limited is Rs 4.8 Lakh Crore and that of HDFC Bank is Rs 9.18 Lakh Crore. In this way, the market capitalization of both of them stood at Rs 13.98 lakh crore, while the market capitalization of TCS, which is currently second only to Reliance, is Rs 13.79 lakh crore.

There will be no effect on the employees

After the merger, 42 shares of HDFC Bank will be given for every 25 shares of HDFC Ltd. According to experts, the number of customers of HDFC Bank will increase after the merger. Because, about 70 percent of HDFC Limited’s customers are those who do not have an account with HDFC Bank. On the other hand, if 80 percent of HDFC Bank customers take a loan from another bank, then the bank will also get a benefit from it. HDFC Chairman Deepak Parekh said that after this merger, the balance sheet of the new company will increase as well as the number of home loan borrowers will also increase. He said that the stake in HDFC Life can be increased to 50 per cent, which is 48 per cent at present. No employee will be affected by this merger. “The merger is a coming together of equals,” Parekh said

Biggest merger in corporate history

After the merger of HDFC with HDFC Bank, its balance sheet will be double that of ICICI Bank. Rating agency S&P said in its report that this is the biggest merger in India’s corporate history. After this, HDFC Bank’s loan will increase by 42 percent to Rs 18 lakh crore and this will increase the bank’s market share from 11 to 15 percent.However, even after the merger, HDFC Bank will remain the second largest bank. SBI’s name is on the first number and ICICI Bank will be on the third number. Its merger will take at least 12 to 18 months for which IRDAI, Reserve Bank and other regulatory approvals will have to be taken. With this merger, the bank will be able to raise money at a better rate. Along with this, the digital and distribution network will also increase.

Got approval eight years ago

About 8 years ago, a notification from the Reserve Bank led to the merger of HDFC. At that time, the Reserve Bank had approved that banks could issue long-term bonds for affordable housing. The executives of both the companies had ruled out the possibility of any such merger. In July 2014, the Reserve Bank had said that there is no need for the bank to maintain the cash reserve ratio. Both the companies are doing separate business since 1994. HDFC Bank started operations in 1994 and from then till 2020, its MD was the CEO Aditya Puri. He holds the record of being MD & CEO for the longest time in Indian banking history. HDFC Bank used to give all the files of the home loan to HDFC Limited and get commission on it.

Following the announcement by HDFC chairman Deepak Parekh, HDFC Bank shares shot up by 9.97 per cent to Rs 1,656.45 on the BSE Monday. HDFC Ltd shares rose by 9.30 per cent to close at 2,678.90.

The post Merger: HDFC Bank will become the world’s fifth largest lender appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Start with the sudden default by financier Altico Capital India Ltd. on a Rs 19.97 crore($2.8-million) interest payment to Abu Dhabi-based Mashreqbank PSC. Clearwater Capital Partners-backed Altico, which borrows money from banks and mutual funds to make loans to property developers, called the situation a “liquidity crisis.” And that made Yes Bank investors gloomy.

Based on January data, the midsize Indian bank had a Rs 450 crore exposure to Altico, the third-highest after Mashreq and HDFC BankNSE -1.45 % Ltd. While HDFC Bank, the country’s most valuable lender, has the capital — and current profit — to take the occasional credit hit, Yes’s capital cushion is already frayed by dodgy loans to beleaguered shadow banks and troubled tycoons. Both these borrower groups have found it hard to refinance debt since the collapse last year of IL & FS Group, a large Indian infrastructure financier and operator. Altico’s unraveling shows that an end to credit woes is not yet in sight.

The post India’s Fragile Financial System Is Swinging appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.