~Rising gold prices prompt a new wave of preparedness, with households seeking secure, design-led solutions for long-term protection~

India, July 30, 2025: The Security Solutions Business of Godrej Enterprises Group has unveiled findings from its Happiness Survey, which revealed that 83% of respondents place increased importance on securing personal belongings. This growing sense of responsibility highlights how the idea of protection evolves from mere caution to conscious preparedness. As investments in gold continue to be a preferred choice, this shift reflects a deeper understanding of both emotional and financial security.

Interestingly, over 51% of respondents expressed a preference for trusted home lockers, with gold cited as a key factor in their decision. As families look to secure what matters most, the demand for home lockers has grown stronger, underpinned by trust, reliability, and design that blends seamlessly into modern living spaces.

Commenting on the insights, Mr. Pushkar Gokhale, Business Head of the Security Solutions Business, Godrej Enterprises Group, said, “As gold continues its upward trajectory, it is shaping consumer preferences and driving a new era of responsibility towards protecting one’s assets. Our survey findings reaffirm a growing mindset shift where individuals are not only investing in wealth, but also in its preservation and protection. This emerging trend presents a unique opportunity for brands like ours to bridge aspiration with assurance, offering solutions that evolve with consumer needs. Aligned with this, we are committed to capturing 85% of the home locker category by innovating with purpose and designing with empathy. As custodians of trust, our goal is to ensure every Indian household can protect what truly matters, peace of mind, dignity, and legacy.”

Supporting this shift, India’s Smart lockers’ market has been growing steadily and is expected to grow at a CAGR of 11.8%, projected till 2030, according to 6Wresearch. This growth is being driven not just by advancements in technology, but also a result of the broader consumer shifts including the rapid rise of e-commerce. It reflects a growing awareness around secure storage solutions within the home environment.

At the consumer level, personal security is being redefined. Lockers are no longer just security tools they are becoming a part of the modern home, especially in urban and tier-2 cities, where design-conscious consumers seek a balance between aesthetics and assurance. From space optimisation to emotional reassurance, families today are actively investing in lockers that meet their evolving needs, blending seamlessly into everyday life.

Through its consumer-first lens, Godrej’s Security Solutions Business continues to expand the home locker category with a wide portfolio of offerings tailored for modern homes combining strength, design, and innovation. With a continued focus on accessibility and trust, the company remains committed to protecting what matters most to Indian households.

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Bengaluru, 13^th November, 2024: The Happiness Survey by Security Solutions business of Godrej & Boyce, part of Godrej Enterprises Group, unveiled that an overwhelming 70% of respondents cited safety and security as their primary concern when leaving their children at home, surpassing health emergencies and emotional well-being that stood at 57% and 44% respectively. This Children’s Day, the brand underscores the critical connection between robust home security and the peace of mind that allows families to thrive.

The survey’s findings reveal that parents increasingly depend on modern and convenient security solutions to alleviate the stress associated with balancing work and family responsibilities. Home cameras emerged as the top measure instilling confidence, chosen by 40% of respondents, while other technologies like remote monitoring systems are becoming key enablers of trust and reassurance. Such insights point to a shift where home security has evolved beyond just physical protection to being integral to emotional and mental well-being.

Reflecting on these findings, Mr. Pushkar Gokhale, EVP and Business Head, Security Solutions Business of Godrej & Boyce, stated, “At Godrej, we understand that a secure home is not just a physical asset but a crucial component of a family’s happiness and peace of mind. Our ‘Happiness Survey’ highlights that 70% of parents view home security as a top concern, directly linking the peace of mind that safety brings to their daily happiness. This Children’s Day, we encourage parents to consider the benefits of advanced security solutions designed to provide robust protection while fitting seamlessly into the modern home. The survey emphasizes that investing in home security is not only about asset protection but also about creating an environment where families can thrive without worry. With Godrej’s commitment to security, parents can focus on what truly matters—spending quality time with their children and loved ones.”

As urbanization accelerates and dual-income households become the norm, the need for advanced security solutions has never been greater. The company’s comprehensive range of products, including CCTV and Wifi Cameras, video door phones, and state-of-the-art alarm systems, are designed to meet these growing needs. This enables parents to step out for work or other commitments reassured that their loved ones are safeguarded.

The Security Solutions Business of Godrej & Boyce has a longstanding commitment to security, especially for the children, is evident through its extensive work in educational environments, with nearly 1,300 CCTV cameras deployed across schools nationwide, including institutions like Shanthinektan, Unicent School, and Rama Devi Public School. These efforts not only protect physical spaces but also reinforce trust in the brand’s dedication to safety.

The “Happiness Survey” engaged 2,400 respondents, including individuals between the ages of 18 and 45+, with a 45% male and 43% female demographic split. The survey was conducted in 12 cities, including Delhi, Mumbai, Bangalore, Kolkata, and Chennai, spanning North, South, East, West, and Central India, providing a comprehensive view of consumer perspectives on security and happiness across the country.

The post 70% of Parents See Home Security as Top Concern – Reveals Godrej Enterprise Group’s ‘Happiness Survey’ ahead of Children’s Day  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.