Mumbai, February 6th, 2025 – Gozoop Creative Digital, the creative arm of the integrated marketing powerhouse Gozoop Group, is thrilled to announce the latest campaign for Simply Fresh, one of India’s leading cooking oil brands from the BN Group. This exciting partnership highlights a key milestone in Gozoop Creative Digital’s journey, emphasizing the agency’s fast-track growth through integrated creative campaigns and diverse brand mandates.

Gozoop Creative Digital launched – Jaisa Ghar Waisa Cooking Oil for Nutrica, another brand of the same group. Again a category breaking piece of work in the industry. With the Simply Fresh mandate, it has deepened the relationship with the group. With #RakhoIraadeFresh – the agency has positioned the brand ‘Simply Fresh’ as a category disruptor. Taking cue from BN Group’s philosophy of Building Nation, the campaign focuses on heroes who build our nation everyday.

Gozoop Creative Digital was also responsible for refreshing the brand identity of BN Group last year and the relationship has only evolved and strengthened. Building on an ongoing collaboration, the agency developed a comprehensive 360-degree strategy to amplify Simply Fresh’s mission of nation-building through “Fresh Iraade.” This vision came to life with the #RakhoIraadeFresh campaign, which aimed to crowdsource inspiring heroes and provide them with a platform to share their stories. By spotlighting untold stories of changemakers, the campaign encouraged individuals to reconnect with their purpose and contribute meaningfully to their communities. Its category-breaking 60-second storytelling stood out, blending emotional resonance with a compelling narrative that seamlessly embodied Simply Fresh’s vision of inspiring societal change.

Gozoop Creative Digital’s responsibilities for Simply Fresh encompass digital marketing, social media engagement, TV commercials, print advertisements, influencer collaborations, in-store promotions and OTT advertising, all aimed at strengthening the brand’s identity and fostering a deeper connection with its audience.

Kiran Giradkar, CMO, BN Group, stated, “Rakho Iraade Fresh’ campaign has been a result of Gozoop’s passion for authentic storytelling and deeper understanding of our vision. We hope this campaign will create a strong emotional connection with our audience and drive meaningful conversations. We are excited to introduce a few more IPs to amplify Simply Fresh’s mission of inspiring societal change.”

Speaking about this dynamic partnership, Amyn Ghadiali, Country Head – India, Gozoop Creative Digital said, “At Gozoop Creative Digital, we believe that communication must drive business impact. Our philosophy to Break the Box ensures we create work that matters. Working on Simply Fresh campaign has been a fulfilling journey, anchored in a shared vision to grow the brand through meaningful communication, showcasing our commitment to crafting brand stories that inspire while delivering tangible results. We look forward to help Simply Fresh unlock new avenues of growth and success.”

The Simply Fresh is the second major campaign launched by Gozoop Creative Digital from the BN Group, following Nutrica. Gozoop Creative Digital is excited to nurture the partnership, driving forward their mission to building nation as a corporate philosophy of BN Group

Video Links for Rakho iraade Fresh campaign –

https://www.instagram.com/gozoop/reel/DEEzWs4SN9t/