Bengaluru, 12th May 2025: In the warmth of the kitchen, among simmering spices and familiar smells, lies a silent legacy. One that mothers across generations have passed down in quiet gestures & whispered lessons. This Mother’s Day, Godrej Yummiez, in collaboration with Godrej Vikhroli Cucina, the culinary owned media property of Godrej Industries Group, launches a poignant short film featuring Chef Amrita Raichand, spotlighting the enduring power of a mother’s advice. 

“Lessons from her kitchen” captures Chef Amrita cooking up a plate of Godrej Yummiez Chicken Kababs, but this is not just a recipe video and what simmers is more than just food. It’s a cookbook for life, not the kind that’s scribbled in diaries or taught in schools, but the kind that’s passed down from heart to hand, pan to plate, generation to generation. 

As the kebabs sizzle, Chef shares six timeless lessons from her mother, each one a quiet compass for today’s noisy world:

·         Lesson 1: “Take only what you need…Whether it’s in the kitchen… or in life. Wanting more than you need? It only leaves you unsatisfied.”

In an age of more, she taught us the grace of enough. In today’s digital age, that 6×3 screen dictates our desires and defines what a “good life” looks like. And we often forget that most people on the internet have everything we can see, and none of what we can’t. Whether in the kitchen or in life, she showed us that contentment is not about having it all but about recognizing when you already do. 

·         Lesson 2: “Let it warm up-slowly, steadily. Just like she let me…Not everything is instant”

A reminder that good things take time.

In a world obsessed with instant fixes and glorified fast lives, her patience was revolutionary. Just like a pan that needs to heat gradually before it’s ready, so do people. This advice offers a powerful counter to hustle culture: slow is not always lazy; slow can be deliberate.

·         Lesson 3: “Add kindness generously. Not the kind that expects anything in return.”

‘Be kind’ is such a simple directive, yet everything that life has thrown at us in the recent years has made it feel naive. Cynicism became a natural response, and then dystopian media made it “cool”. In a world where self-interest often drowns out empathy, being kind isn’t always simple; But it “makes everything Brighter”. This lesson urges us to remember that kindness nourishes the giver just as much as the receiver. 

·         Lesson 4: “Give them space…Don’t poke too much even people need time to find their flavour.”
A reminder to trust the process.

From IMs (instant messaging) to DMs (direct messaging), trust is now measured in reply times, and double clicks, in last seen, and seen zones. Hyper-connectivity has quietly evolved into a form of emotional micromanagement. What began as a way to find peace of mind, now often chips away at it. Her advice offers clarity; Whether raising children, leading teams, or building relationships, constant interference clouds both growth and trust. Just like food, people need time to grow, to respond, to reveal their true flavour. 

·         Lesson 5: “Add a bit of zest… Life’s too precious to be plain.”

A reminder to make room for joy.
Amidst to-do lists and tight schedules, she taught us the importance of a surprise, a splash of lemon, a burst of laughter. It’s the unmeasured, unexpected things that often leave the deepest flavour. 

·         Lesson 6: “Always garnish with love… The generous, no-measuring kind.”
How many calls, how many messages, how much effort; We’ve turned affection into a checklist. In trying to prove love, we’ve forgotten how to simply give it. Her wisdom is a quiet rebellion against all that. In the kitchen and in life, she never measured love. This lesson calls us back to a kind of love that is uncalculated, wholehearted, and freely given. Because what truly nourishes us was never meant to be rationed.

“At Godrej Vikhroli Cucina, we’ve always believed that food is more than just what’s on the plate, it’s a cauldron for stories, culture, and values. At a time when conversations around lived childhood experiences are reshaping how we view parenting, this film is a reminder that amidst all that needs unlearning, some wisdom still stands the test of time. Because in the long run, mother always knows best.”, said Sujit Patil, Chief Communication Officer, Godrej Industries Group. 

Speaking about the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd., shared: “The kitchen has always been more than just a place where meals are prepared—it is where values are shared, memories are made, often in the simplest of gestures. Whether it was the early morning dabba lovingly packed by our moms or the late-night snack waiting after a long day, their quiet presence made everything easier. Today, through innovation at Godrej Foods Ltd, we strive to honour that spirit, making everyday meals convenient and full of care—so mothers across the nation can find a little more time for themselves while still nurturing everyone around them.” 

Commenting on the ideation, Anu Joseph, Co-Founder & Creative Vice-Chairman, Creativeland Asia, added:

“This campaign is a love letter to our mothers, and to everything they’ve taught us without ever sitting us down to teach. We wanted to capture the kind of guidance that lives in gestures, glances, and gut feelings, the kind that shapes who we are. In Amrita’s reflections, every viewer will find echoes of their own mother’s voice. It’s not just about food; it’s about the kind of wisdom that nourishes us long after the meal is over.”

This Mother’s Day, let us celebrate the women who continue to nourish us in more ways than we will ever know.

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Among the key honourees, Chef Sanjyot Keer was awarded the prestigious Outstanding Contribution to the Hospitality and Culinary Industry award, and Kalyan Karmakar was named the FBAI Star. Additionally, several other winners were recognized for their exceptional work, including food reviewer Prithvish Ashar, who was honoured with the Insta Award for Top Review in Eatery.

The 2024 IFBA recognized talent across 11 main categories, encompassing 33 sub-categories, including Facebook, Instagram, Blog, YouTube, Media, Hospitality, Public Voting, FBAI Star, Industry Support, Education, PR Agency, and Contribution to the Hospitality and Culinary Industry. A total of 155 winners were honoured at this year’s ceremony, representing an exciting cross-section of India’s thriving food and beverage industry.

The event also showcased the integration of several Godrej-owned brands, including Godrej Yummiez, Godrej Jersey, Godrej Real Good Chicken, and Godrej Vikhroli Cucina. Highlights included the Godrej Jersey Yogurt Wall and the Godrej Jersey Sweet Shack, which were standout interactive installations designed to engage and captivate the food community. To celebrate the upcoming Thanksgiving and give back to the food community, Godrej Foods also hosted a special Thanksgiving Grazing Table featuring products like Yummiez Prawn Rissois, and Yummiez Paneer Pop skewers with Caldine Drizzle. This showcase brought the brand’s culinary offerings to life, fostering community spirit and togetherness.

One of the most anticipated moments of the evening was the launch of STTEM 2.0, India’s Frozen Snacks Report by Godrej Yummiez, unveiled by Mr. Sujit Patil, Chief Communications Officer, Corporate Brand & Communications, Godrej Industries Group, along with Chef Sanjyot Keer, Chef Sabyasachi Gorai, and Kalyan Karmakar.

Speaking on the launch, Abhay Parnerkar, CEO of Godrej Foods Ltd said, “I am excited to present the second edition of the Indian Frozen Snack Report, which explores the evolving snacking culture in India. As consumers’ palates continue to evolve, snacking is becoming an integral part of various occasions, from parties and weekend treats to lifting one’s mood. Our report highlights how convenience, taste, and even the emotional connection to snacking are driving this shift. Snacking is no longer just about satisfying hunger; it’s about the experience. There’s no better platform than IFBA 2024 to launch these findings, as it brings together the key voices shaping the future of food and beverages in India.” 

Reflecting on the awards, Sujit Patil, Chief Communications Officer, Corporate Brand and Communications, Godrej Industries Group, said, “Vikhroli Cucina stands as a testament to our commitment to nurturing an inclusive and innovative food community. We’re thrilled with our longstanding partnership with the FBAI recognizing the outstanding talent and creativity that defines India’s culinary landscape. Honouring these accomplishments drives our shared mission to celebrate and elevate culinary excellence, connecting diverse cultures and flavours from across the country. Congratulations to all the winners for bringing new dimensions to India’s food scene, one inspired dish at a time.”

 “We at Godrej Jersey are delighted to partner with IFBA 2024. Bringing together the dynamic community of chefs and food bloggers who inspire innovation and redefine the trends in the food and beverage industry. This collaboration reflects our dedication to delivering delightful and high-quality dairy experiences. With our Yogurt Wall and Jersey Sweet Shack, we aim to spark creativity and celebrate the joy of indulgence. Together with FBAI and Vikhroli Cucina, we look forward to fostering connections, sharing stories, and celebrating the passion that drives the F&B space.” Said Bhupendra Suri, CEO, Creamline Dairy Products Ltd.

The post Godrej Vikhroli Cucina and FBAI Honour Visionaries of Indian Food Culture at IFBA 2024  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.