Bengaluru, 15^th March 2023: Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, plans to expand its mattress category to 250 cr in next 3 years. The leading furniture solutions brand will be focusing on enhancing their portfolio of mattresses across all price ranges and diversifying into related categories like sofa beds, mattress beds, bases, and accessories for optimal posture support. With a strong focus on wellbeing, the brand has recently launched a series of innovative mattresses ranging from the Air Sense mattress, featuring a removable and washable 3D Silver Mesh® top for optimal breathability and temperature regulation. Furthermore, our patented Posture Support Mattress, equipped with Pressure Neutralising Zones®, offers versatile support tailored to individual body weights.

Dev Sarkar, Senior Vice President (B2C), Godrej Interio said, “In India, the rising stress and anxiety of modern life are reshaping the mattress industry. We firmly believe that quality sleep is intricately linked to good health, elevated living, and enhanced productivity. A supportive mattress forms the cornerstone of rejuvenating sleep, ensuring individuals awaken refreshed and revitalized. Recent controlled trials have delved into cushion designs’ impact on sleep quality, pain relief, and spinal alignment, underscoring the mattress’s pivotal role. At Godrej Interio, we integrate meticulous research into our design ethos, epitomized by our Pressure Neutralising and 3D Silver Mesh technology, along with our focus on cutting-edge foam materials. With a commitment to innovation and customer well-being, we are poised to grow our mattress category by 20% CAGR for the next 3 years.

The increasing spending capacity of individuals, rising awareness about the importance of mattresses on overall health and sleep quality are some of the key factors driving the market.”

As per the HomeScapes study conducted by Godrej Interio, one out of every three participants (33%) views their home as a sanctuary—a retreat for personal time, relaxation, sleep, meditation, self-care, and enjoying moments in the balcony garden. Recognizing the pivotal role of sleep in the overall well-being, the market has shifted from traditional mattresses to a diverse range, reflecting changing consumer preferences influenced by travel experiences. The market has experienced a shift from traditional coir mattresses to a diverse array, including Pu Foam, Bonded Foam, Memory Foam, Latex, and various spring variants like Bonnel and Pocket. Godrej Interio addresses this demand with its Accupadic range, featuring the Aqmatic Mattress (available in Bonnel and Pocket Spring variants). More than just offering comfort, this mattress contributes to optimal blood circulation and quick recovery from muscle strain. Elevate your sleep with the Accupadic Aqmatic Mattress—embracing a new level of comfort and well-being.

On the occasion of the World Sleep Day, the brand is offering customers discounts up to 15% or a chance to win exciting gifts (pillows/comforters etc.) up to Rs.22,000.

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DISHA, the skill development initiative of G&B is committed to advancing vocational training aligned with the company’s business needs, encompassing areas from sales through technical aspects. Partnering with 88 Vocational Training Institutes (VTIs) and 24 Govt. VTIs across 22 states in India, the key features of DISHA include specialized training sessions which delve into sales, service, interiors, building construction, manufacturing, technical training, and digital skills. By March 2023, the DISHA program had trained 1.79 lac youth in target states.

The Digital Skills program encompasses a wide spectrum of courses, ranging from Robotics and Automation, Business Analytics and Dashboarding, to Digital Marketing and E-Commerce. While the technical courses cater to engineering students, the latter ones are accessible to all fresh graduates. An essential feature of this program is its on-site training, enabling trainees to practically apply their theoretical knowledge, ensuring a comprehensive understanding of their chosen field.

Ashwini Deodeshmukh, Head, CSR, Godrej & Boyce, spoke about the CSR approach of Godrej & Boyce, “At Godrej & Boyce, we deeply believe in the philosophy of ‘shared value’, seamlessly intertwining business success with societal advancement. Central to this ethos are our flagship CSR programs, DISHA and our commitment to fostering sustainable communities, particularly around our manufacturing hubs. Through DISHA, we’ve joined hands with dedicated non-profit organizations and social enterprises to bring forth vocational training to create a future-ready and employable workforce. By empowering communities and fostering institution-building, we not only provide opportunities but also instil a sense of ownership in community members. It’s this spirit of co-evolution and mutual progress that truly embodies our approach.”

The company has implemented several programs for the holistic development of underserved, rural communities in 8 locations in 24 villages across 6 states. The key thematic areas include improving education and health infrastructure, strengthening rural livelihoods and women-led enterprises, and enhancing water access.

G&B’s commitment to education is evident through its transformative efforts in improving infrastructure across 46 schools. In Maharashtra, 18 schools have been digitalized and transitioned to solar-powered electricity. Further, specialized learning programs, STEM learning and the Karadi Path English curriculum were introduced to create well-rounded curricula. Moreover, by expanding school infrastructure, a more focused teacher-student interaction through improved classroom ratio.

Central to its community initiatives is the empowerment of women. So far over 5000 women have benefitted through its community development initiatives. By forming and nurturing 160+ self-help groups, G&B has carved pathways for women’s active participation in the rural economy enabling them to significantly enhance its incomes.

The company has also underscored its dedication to community well-being, providing medical equipment and infrastructure upgradation support for 4 primary health centres in the Khalapur and Shirwal areas of Maharashtra. These centres have been integrated with TB detection capabilities and dedicated operation theatres for family planning.

Through its “beyond-the-fence” initiatives, G&B has championed water security for numerous rural communities, conserving over 10 crore (100 million) litres of water. A shining testament to this is its treatment of over 100,000 kilolitres of wastewater daily and the rejuvenation of ponds with a combined capacity of nearly 7.9 crore litres. Beyond this, G&B has constructed storage tanks in six villages and established check dams that facilitate the percolation of countless litres of rainwater. The water-filtration unit in Khalapur Maharashtra, aims to improve water-related health issues such as incidences of kidney stones amongst the local populace. The company’s holistic approach to water conservation not only addresses immediate needs but also envisions a sustainable future.

G&B’s multifaceted CSR initiatives paint a comprehensive picture of its ambition. The company will continue strengthening its multi-pronged to seamlessly integrate societal progress with business growth in the years to come.

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