The film captures how GCPL prioritises disability inclusion, showing that behind every product lies a deeper story of people, purpose, and possibility. It offers a glimpse into moments on the shop floor—hands working with precision, teams collaborating with trust, and employees confidently applying their skills. Indian Sign Language (ISL) communication, accessible workstations and mixed-ability teamwork further show how GCPL’s culture of equity enables every individual to bring their whole self to work.

Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd (GCPL) said, “We’ve made a lot of strides over the last few years in increasing PwD employment within GCPL. We now need to take our initiatives outside our gates, and we are taking small steps there—for example, the consumer sensory panel with PwD and collaborations with organisations that work with PwDs. People with disabilities and other sections make up a large part of India, and they are important consumer cohorts. And, consumer goods companies need to design products for people with disabilities and other sections of society.”

Vaibhav Ram, Global Head – HR, Godrej Consumer Products (GCPL), said, “At a time when disability employment in India remains far below its potential, GCPL is working to drive meaningful systemic change. GCPL has approximately 1% representation of PwD in our permanent workforce today and continues to actively expand inclusion across roles and locations. Disability inclusion is not a choice but a necessity for any organisation. Our new digital film reinforces this commitment by spotlighting our initiatives and conveying the larger message of what true on-ground inclusion looks like.”

Vaibhav further added, “Aligned with this commitment, we recently partnered with Atypical Advantage and Integrative Solutions to launch the ‘Work That Includes’ Toolkit — an industry-first milestone that helps other organisations with a strong, practical starting point for their disability inclusion journey. Rooted in learnings from companies like ours, it is designed to accelerate a broader, industry-wide change.”

The film follows GCPL’s broader inclusion journey of expanding representation across, PwDs along with women, LGBTQIA+ communities and other underrepresented groups; designing factories that welcome diverse talent; and building support systems ranging from on-site daycare to domestic violence response frameworks in international markets like Indonesia.

GCPL’s manufacturing units like Malanpur, Madhya Pradesh, and Chengalpattu, Tamil Nadu setting a national benchmark for accessible, inclusive and high-performing factory environments. Through a structured approach that includes job mapping, infrastructure upgrades, Indian Sign Language (ISL) resources, and technical training, GCPL has demonstrated how disability inclusion can strengthen workplace culture while enhancing operational excellence.

With this film, GCPL reiterates its long-term commitment to strengthening disability inclusion across hiring, workplace design, skilling, product development, and community impact. The film closes with a powerful reminder that inclusion is not a destination but an ongoing journey — one accessible factory, one empowered employee, and one open door at a time.

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The manufacturing sector employs over 30 million people, yet a significant inclusion gap persists. In the private sector, the workforce participation rate for persons with disabilities (PwD) stands at only 36%, compared to roughly 60% for those without disabilities. The summit therefore aimed to shift the narrative from “why inclusion is needed” to “how companies can practically implement it.”

A key highlight of the event was the launch of ‘Work That Includes’- India’s first Employability Toolkit which is a practical, implementation-ready guide designed to help manufacturing units achieve meaningful disability inclusion. Unveiled in the presence of Ira Singhal (IAS), a national icon of resilience and disability advocacy, along with leading industry experts, the toolkit offers step-by-step guidance on job mapping, accessibility checklists, workflow redesigns, Indian Sign Language (ISL) glossaries, and real-world case studies. Researched and written by Integrative Solutions, the toolkit draws from insights and lessons gathered across sectors such as FMCG, automobiles, semiconductors, and more, providing a comprehensive pathway to integrating PwD into factory operations. 

“As per the National Institute of Urban Affairs (NIUA) report, the 2.21% official disability figure understates the true scale of underrepresentation in India. And while inclusion drives performance, manufacturing has been one of the slowest sectors to adopt disability inclusion due to legacy processes and outdated assumptions around productivity and safety.” said Vineet Saraiwala, Founder of Atypical Advantage.

He added, “Corporates like GCPL demonstrate that inclusive hiring in manufacturing is both practical and value-adding when approached intentionally. GCPL invested heavily in readiness to ensure that persons with disabilities hiring succeeded both operationally and culturally. With the right systems and mindset, inclusion is not only possible — it is deeply rewarding for companies, communities, and the country.”

Over the past five years, Atypical Advantage has enabled PwD hiring across leading companies like GCPL, Nestlé, Micron, Tata Motors, Arabil Solutions, and NIVEA, demonstrating significant gains in productivity, retention, and shop-floor discipline.

GCPL’s manufacturing units in Malanpur, Madhya Pradesh, and Chengalpattu, Tamil Nadu have set a national benchmark for accessible, inclusive, and high-performing factory environments. Through a structured approach that includes job mapping, infrastructure upgrades, Indian Sign Language (ISL) resources, and technical training, GCPL has demonstrated how disability inclusion can strengthen workplace culture while enhancing operational excellence. 

Vaibhav Ram, Global Head – HR, Godrej Consumer Products (GCPL), said, “At a time when disability employment in India remains far below its potential, GCPL is committed to driving meaningful change. We have already employed more than 20 persons with disabilities across our factories, with plans to expand into additional roles and locations. It is important to recognise that disability inclusion is not just a choice but a necessity. The ‘Work That Includes’ Toolkit, launched in partnership with Atypical Advantage and Integrative Solutions, underscores this reality by giving companies a strong starting point for their inclusion journey. It captures learnings from organisations like ours and equips industry players with the guidance needed to take the next step.” 

Commenting further on GCPL’s PwD inclusion journey Vaibhav Ram, said, “Our factories demonstrate that productivity and empathy can co-exist — and that accessible workplaces build stronger, more resilient teams. We are embedding disability inclusion into long-term capability systems by integrating disability-awareness and Indian Sign Language (ISL) modules into our Learning Management System (LMS), making inclusive communication and leadership an integral part of our core training pathways.”

‘Work That Includes’ Toolkit reinforces that inclusive manufacturing is not CSR—it is a strategic business advantage. As India’s manufacturing sector continues to expand, disability inclusion emerges as both a societal responsibility and a significant economic opportunity. 

Download the Toolkit from the link given below: 

https://atypicaladvantage.in/work-that-includes-insights-and-lessons-from-inclusive-hiring-in-india-manufacturing-sector.pdf

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The film features GCPL employees, including individuals with hearing and speech disabilities, who narrate their stories through Indian Sign Language (ISL) — with subtitles for us who are yet to learn the language. Rather than being limited by silence, their hands become powerful voices of strength, precision, and pride. Set against the backdrop of a bustling factory floor, the film redefines communication and contribution, celebrating not just what individuals do—but who they are.

According to a 2021 report by UnearthInsight, India is home to nearly 30 million persons with disabilities (PwDs), yet only 11% are meaningfully employed. With this initiative, GCPL not only celebrates its people but also calls for systemic change in industries to unlock opportunities, open doors, and build truly inclusive workplaces.

Told through Indian Sign Language (ASL) and supported by subtitles, the film lets GCPL’s employees with hearing and speech disabilities take the lead—sharing their story not with spoken words, but with their hands. These hands don’t just build, pack, or create volumes. They’re symbols of pride, identity, and an unspoken strength that says it all. Set against the ambient hum of a functioning factory, Hands That Speak redefines traditional notions of voice, communication, and contribution. It offers an intimate glimpse into a world where silence is not a barrier but a language, where employees feel the rhythm of machines, contribute with precision, and speak volumes through purposeful action.

Sandhya Ramesh, General Manager – Diversity Equity and Inclusion, Godrej Consumer Products Ltd (GCPL), said, “GCPL’s Chengalpattu factory’s commitment to respect and fairness, inspires meaningful change – both in the workplace and beyond. ‘Hands That Speak’ is a celebration of the incredible contributions of people with disabilities in our workforce. On Labour Day, we honour not just the work, but the spirit and individuality behind it. We hope this film sparks conversations and action across industries to make employment more accessible and equitable.”

‘Hands That Speak’ is part of GCPL’s ongoing efforts to champion equity in employment, highlight the power of silent strength, and inspire organizations to build a more inclusive labour force. GCPL’s newly launched Chengalpattu plant in Tamil Nadu stands as a testament to Godrej Consumer Products’ unwavering commitment to shaping the future of manufacturing, where innovation, sustainability, and inclusivity seamlessly converge. Along with 50% women employees, the plant has 5% representation from people with disabilities (PWD) and LGBTQIA+ communities. By breaking structural and social barriers, GCPL aims to enable more individuals, especially those with locomotor, speech, or hearing impairments, to contribute fully and proudly to the workforce.

Link to the digital film: https://www.youtube.com/watch?v=VmwPYEh_kKw

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Essencemediacom won the mandate for GCPL following intensive pitch spanning over 4 months. Starting from (April, 2025), Essencemediacom will take over responsibilities from the current media agency, Madison World.

Harshdeep Chhabra, Head – Global Media, Godrej Consumer Products Ltd (GCPL), said, “Godrej Consumer Products Ltd is on a growth trajectory driven by expansion into newer categories and introduction of innovative brands while continuing to focus on achieving volume growth ahead of the industry. In line with our growth vision, we are delighted to have Essencemediacom as our new media agency partner. We are certain that their depth of experience in both traditional media and digital media will help us create a much bigger impact and help drive innovation across our product categories.”

He further added, “Madison World has been our trusted media partner for over 20 years and contributed immensely to the GCPL growth journey. We thank them for helping shape the direction our brands have taken over the years.”

Navin Khemka , CEO Essencemediacom South Asia, said, ” We are excited to be appointed the media partner for Godrej Consumer Products, one of the largest FMCG advertisers in the country today. We feel privileged to be part of their journey, bringing our expertise and depth in media planning, coupled with cutting edge technology for best in class media solutions. We are confident of leading GCPL in the future of their transformation journey, led by a combination of efficiency , effectiveness & innovation across media and consumer segments.”

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FINANCIAL OVERVIEW

Q2 FY 2025 FINANCIAL PERFORMANCE SUMMARY:

• Segment-wise results are as under:
  • Standalone business sales and volume grew by 7% year-on-year
  • Indonesia volumes grew by 7% and sales grew by 11% in constant currency terms, year- on-year
  • Africa, USA and Middle East (organic) sales declined by 10% in INR terms and was flat in constant currency terms, year-on-year
  • Latin America and others sales grew by 36% in INR terms, year-on-year
• Q2 FY 2025 consolidated EBITDA grew by 8% year-on-year
• Q2 FY 2025 consolidated net profit grew by 12% year-on-year (without exceptionals and one- off items)

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